This presentation is all about mobile marketing and how it works. It's provided by Common Cents Consulting LLC. You can get help with mobile marketing services and consulting by contacting them at (219)228-1372 or email at commoncentsconsultingllc@gmail.com. Visit them online at www.letsmakedollars.com

1. How Mobile Marketing Works

2. Overview
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Visibility and Brand Loyalty
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Mobile Websites
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Mobile Directories
•
QR Codes
•
Text Messaging

3. Visibility
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If you want your company to be found by potential
customers, then you need to be where people are
looking.
•
How many people do you know that don’t own a
mobile phone?

4. Brand Loyalty
•
Mobile marketing is great way to build up brand
loyalty through personal communication and by
making sure that you are available to your
customers wherever they are.

5. Mobile Websites
•
Many business owners believe that their websites will
look fine on a mobile phone, but that is not true.
•
Many sites do not convert well and since they
become difficult to see and use, mobile visitors give
up.

6. Mobile Websites
•
Gone are the days when you needed information,
but had to wait until you had access to a computer
to find it.
•
Information is easily gathered using mobile phones
and the Internet.

7. Mobile Websites
•
More people actually own a mobile phone instead
of a PC or a laptop.
•
Mobile sites offer advantages that standard
websites can’t.
• Click to call

8. Mobile Websites
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Keep Your Mobile Website simple, so that people
do not have to wade through flashy sales tricks to
get to what they need.
•
Keep your contact information and business details
where it can be readily seen.
•
Restaurants that offer delivery should have a menu
available.

9. Mobile Directories
•
Mobile Directories are important for helping
customers find you when they don’t know you.
•
Many mobile directories offer similar benefits as
having your own site, such as the ability to post
menus and special offers.

10. Mobile Directories
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The more active and credible you are in Mobile
Directories, the more people will see your business.
•
Mobile directories are used by people who are on
the go and need a fix for their problem.
•
They have intent to buy.

11. Mobile Directories
•
Some Mobile directories such as Foursquare allow a
customer to check into your business when they visit
you.
•
There are various titles to earn, such as mayor, and
you can offer specials to people who earn them,
encouraging repeat business.

12. Mobile Directories
•
When people are viewing mobile directories, it
generally means that they are looking to contact a
business immediately and negative reviews or a
lack of reviews could lead them to move on
because they don’t have the time to do more
research.

13. Mobile Directories
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When mobile directories offer the option to add a
special offer to your listing, you should do so.
•
The more that your listing caters to the need of the
viewer, the more likely it is that they will become a
customer.

14. QR Codes
•
QR or Quick Response codes are another great
way to use mobile marketing to offer incentives to
your customer base.
•
QR Technology is free for you to download and free
for your customers to scan with apps on their
phones.

15. QR Codes
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QR codes have a surprising range of use.
•
They can be used with a simple invitation for
customers to scan and be added to your contact
list.
•
Some companies have even hidden them around
large events and used them as a scavenger hunt
for users to earn a prize.

16. QR Codes
•
If you want to build a list of mobile subscribers or
send people to your Facebook Page or website,
you can use QR codes.
•
By using QR Codes you will be saving money on any
kind of physical form that your customer would fill
out. (Promote going green)

17. QR Codes
•
There are many interesting ways for you to entice
customers to scan your code. You could offer
freebies and discounts, answers to fun riddles and
more!
•
No more putting an entry form in a box and
entering that data manually.

18. Text Messaging
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Text Messaging is another easy way to capture your
customers’ information.
•
By having a text marketing campaign, Customers
can just text their name to your number and be
subscribed to your mobile list.

19. Text Messaging
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Another great thing about text marketing is that it is
a quick way to reach a large group of people.
•
It is also cost effective and environmentally friendly
because you won’t be leaving a paper trail.

20. Text Messaging
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Even with email marketing, customers usually still
have to print out the coupon, whereas with texts,
they can show a cashier the deal right on their
phones.

21. Text Messaging
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Text Messaging is a great way to send your
customer base deals quickly.
•
This is helpful if your restaurant is having a slow night
or if an appointment has just opened up at your
office.

22. Text Messaging
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90% of text messages are read within the first minute
whereas emails can sit in an inbox for weeks or be
deleted without being opened.

23. Text Messaging
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Texts can be used for more than just spreading
special offers, they can also be used to inform
customers about new products and services.

24. Text Messaging
•
Make sure that when you send a text that you
include your business name, so that they will know
it’s from you if they don’t have your number saved.
•
Also be sure to add an option for them to opt-out of
the texts.

25. Text Messaging
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Make sure you understand the Anti-Spam
Legislation based on the Telephone Consumer
Protection Act before you start your text campaign.
•
Make sure your text marketing works together with
your other marketing tools.

26. Mobile Marketing
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Mobile Marketing is a great, cost effective way to
reach a lot of new and repeat customers.
•
Start using this marketing technique before your
competitors do.

27. Mobile Marketing
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Mobile Marketing can be more personal and
enticing than other forms of marketing.
•
Reach your customers where they spend most of
their time.

28. Thank You
•
For more information on a mobile marketing
campaign for your business, contact us:
•
Email: Commoncentsconsultingllc@gmail.com
•
Phone: (219)228-1372