My digital graphics pro forma for my t-shirt design

1. Digital Graphics
Abygail Jones

2. File Formats

3. Raster Graphics
• These are made up of bitmaps
• A bitmap is a picture element, it is made up of
pixels, a bit (each pixel) contains colour
information for the image.
• Re-sizing a bitmap would cause distortion and
jagged edges.
• http://desktoppub.about.com/od/glossary/g/
bitmap.htm

4. Vector Graphics
• These are not made up of pixels
• Instead they use paths with a start and end point
• This can be a line, square, triangle or a curvy shape.
• Can be used to create simple drawings or complex
diagrams
• They can be scaled to a different size and not loose
image quality
• http://www.techterms.com/definition/vectorgraphic

5. JPEG
Stands For Joint Photographic Experts
Group
Used For JPEG is used for photographs and
web formats
Advantage Most images are saved as JPEG
and can be used in various places
such as the social networking
site, Facebook
Can be opened in any image
format
Disadvantage Every time a JPEG file is
edited, compressed or
recompressed it loses quality.
Does not support layers

6. TIFF
Stands For Tagged Image File Format
Used For Saving images and desktop
publishing, it’s popular with
graphic designers for this
reason
Advantage Doesn’t loose any quality
when compressed in folders
on the desktop.
Can save multi-page
documents to a single TIFF file
Disadvantage Can take up a lot of storage
space, one single TIFF file can
hold up to 100 megabytes.
Too large to send via email

7. PSD
Stands For Photoshop Documents
Used For Editing and manipulating images
to look better or add information
– usually for front covers of
magazines or pictures in
magazines altogether.
Advantage Saves the layers, page formatting
information etc.
Supports transparency
Doesn’t take up much storage
space
Saves a lot of information in one
file
Disadvantage Compression causes the quality of
the PSD file to reduce
Can be difficult to email and
transfer
Other programmes might not be
able to understand or import a
PSD file

8. AI
Stands For Adobe Illustrator Art
Used For Creating logos for companies
Advantage These can be changed in size and
are not affected due to the
Vectors having no loss in
definition when changed
Easy to send or transfer
Disadvantage Thin lines may disappear if the
picture if the size is reduced too
much
Everything is drawn – need
drawing talent
Small errors in the drawing may
become visible if enhanced too
much

9. 3DS
Stands For 3D Studio
Used For 3D modelling of a building,
structure, an animation and
rendering – the creation of 3D
characters, an environment –
used in games or moving images
like films or in TV.
Advantage Used for gaming, TV, movies and
is therefore easily transferable
given the right software
requirements.
Disadvantage Has to have a certain format for
usage on computers or software
programs other than the one the
company has used

10. Digital Graphics
Images

11. Shape Task

12. Evaluation
What did you like about your image?
I like that I managed to still make it look like an
elephant and it was quite easy to control.
I like that it was created quickly and still managed
to look quite good.
What would you improve if you did it again?
I’d spend a bit more time on the tusks and the
smaller areas because that’s where I struggled and
the quality of the final product was quite poor.

13. Rotoscope

14. Evaluation
What did you like about your image?
I liked the way the picture came out, I think for my first time rotoscoping I did
a pretty good job.
I like the way the shading on his face went and the shading on his eyes
I like how the colours contrast, the light pastel colour for his face and the
darker, pale colours for his clothes and the dark almost green colour for the
shadow on his face
I like how I’ve managed to do the eyebrows and the eye shading to match his
facial expression in the original picture
What would you improve if you did it again?
I would try harder with the clothing and the background because the quality
is poor
I’d improve where the shadows are on his face, some of them are quite sharp
and could be improved.
I’d improve the colours of his lips and the shape of his lips, they stand out too
much and they look a bit odd.

15. Text Based

16. Evaluation
What did you like about your image?
I like the image I chose to put behind the words that links
to the TV show I chose to use the quote from
I like the quote I chose, it was easy to quickly think of an
image to go behind it
What would you improve if you did it again?
Maybe use different images behind each word to make it
look different and unique and not all the same
Use a black background so that the writing stands out and
the image behind the words is clear

17. Logo Creation

18. Evaluation
What did you like about your image?
I like the effects and the fact that’s it’s eye catching and
unique
I liked that I was able to use the text based technique I’d
recently learnt to make the writing in the image stand out
I like the background I used
What would you improve if you did it again?
I would be more creative when thinking of ways to make my
logo more exciting and memorable
Just generally make it look better – it’s obvious that this was
my first attempt at something like this
Make it look more professional

19. T-Shirt Designs

20. Mood board of designs you like

21. Redbubble
T-Shirt Ideas
(Second Idea) The 11 Doctor’s
from Doctor Who with one famous
quote and picture reference
(First Idea) Picture of
Marceline playing her axe in
front of fries – fries being
the background image.
The Quote:
“
”
Her father eating fries in the
background/behind the fries
Could be seen as
comical/emotional
(sad)
Font: Harrington
- One
- Two
- Three etc
Music notes
background
Picture Ideas

22. Mood Board
The font:
See the
emotion in
Marceline =
Sad
Seen as
comical –
show
Marceline’s,
father’s
surprise

23. Proposal
Dimensions
2400 by 3200 Pixels
Content
My t-shirt is based off of the children’s television show: Adventure Time with Finn and Jake. The t-shirt features
the vampire character, Marceline, playing her axe bass in front of a picture of cartoon fries that have been
enhanced in terms of size, her father is beside the fries as a freeze-frame photo of the moment where he’s
caught eating Marceline’s fries, he is also faded in to the background so it creates the effect that Marceline is
thinking about them whilst singing, she has more colour than the two images to show which image is real and
which image is in her head. Also the quote, “Daddy, why did you eat my fries?” is above her fathers head. There
is also the whole background of the shirt which is white music notes on a black image and therefore preferably,
I’d like the t-shirt to be sold in the colour black only.
Export Format
PNG
Advantages; Compatible with Redbubble, can save transparency and lowered opacity
Disadvantages; Large file size, slow to upload

24. Proposal
Deadline
Monday Tuesday Wednesday
Schedule
Audience
My target audience will be 12+ because most of the fandom for Adventure Time is from
around that age as it’s a children’s television show which also means they will understand the
reference, but the show is still widely respected by a number of ages – some a lot older than
my target audience who will also want to buy the t-shirt.

25. Digital Flat PlanMarceline’s
quote from
her song to
let the
customer
know what
the t-shirt is
all about
Surprised expression
when caught eating her
fries
A very
emotional, sad,
Marceline
singing on her
axe bass guitar

26. Final Design

27. Peer Evaluation
What are the strengths of the final image?
• Very good use of the pictures, funny and
creative. The background complements the
images.
What could be developed if the image was
repeated? If some other techniques are used
such as rotoscoping

28. T-Shirt Evaluation

29. Does your final product reflect your
original intentions?
Compare your planning/digital flat plans/ storyboards to your final
product
• My final product is slightly different to my digital flat plan and planning,
originally I wanted Marceline in front of some faded out fries and her
father caught in the act of eating them with a music note background and
the quote, “Daddy, why did you eat my fries?”
• My final product however was slightly different because the picture of
Marceline I originally wanted didn’t go well with the image, so I changed it
to a different picture of Marceline where she’s actually singing in another
episode altogether, but she’s still emotional and it went well with the rest
of the image. I also added to the quote that I was using by using the rest of
the lyrics for the most memorable part of the song, instead of, “Daddy,
why did you eat my fries?” I added, “I bought them and they were mine,
but you ate them yeah you ate my fries and I cried but you didn’t see me
cry.” I decided to do this because there was still a lot of space left on my
design and now that I have, I think it actually improved the t-shirts look.

30. Is your product suitable for your
audience?
Reference your proposal
Give an audience profile and describe suitability in reference to content
• My product is definitely suitable for my audience, there is no foul
language, no sexual references or explicit images and it’s not racist or
sexist.
• It appeals to its target audience because it references the show and it’s
one of the most memorable moments and songs. As long as the consumer
watches the show the shirt will make sense and appeal to them. It’s also
quite comical, the picture of Marceline’s dad being caught and how it
looks like she’s reminiscing about them. I think it will also appeal to
audiences above the age of 12 (target audience age) because the fandom
for Adventure Time is huge and not just children or teens watch it, adults
do too and again as long as they watch the show they will understand the
reference and also want to buy my t-shirt.

31. What do you like/dislike about the
techniques you have used?
Reference specific tools you used with images
• I liked the lasso tool, it was easy to control and it made the
process of getting rid of the background so much quicker.
• I disliked using the eraser tool, before I was aware of what
the lasso tool did, I used the eraser tool to get rid of the
background of my images and it took a very long time and a
lot of effort.
• Changing the opacity I enjoyed, you can get to just the right
fade without messing up your image or changing the colour
too much.
• I enjoyed using the Horizontal Text tool too, it was easy to
figure out and use and move around or change the colour
and angle on the writing.

32. What do you like/dislike about how
your final product looks?
• I like how the images behind Marceline are faded out just enough to make them
look like memories and not a complete image.
• I dislike how the music notes in the background cut off at the edges of the
template or how they look stretched out and slightly pixelated, in future designs I
will try find a bigger picture so that if I have to stretch it to fit the background, it
won’t look pixelated or cut anything off.
• I like how the writing looks on the background, I like the colour and the font that I
chose, it went well with the background image though there was a few issues with
the white music notes making the white writing hard to read.
• I dislike how the writing is angled, I could have spent more time making it look
better.
• I like how I edited the picture of Marceline’s dad eating her fries so that there was
no background of the picture, just him and the box of fries.
• I dislike the picture of Marceline I had to use compared to the one I wanted to use
originally, if the consumer is a big fan they will definitely know that is the wrong
picture of Marceline and it could make them not want to buy it.

33. Why did you include the content you
used?
Images, fonts, effects, colours
• I used the images of the fries and Marceline’s dad faded to make it
look like it was Marceline thinking about the images instead of the
images literally being there.
• I used the picture of Marceline playing her axe bass to make it look
like she’s singing and she’s very emotional about it.
• I used the music note background to also make it look like it’s in
Marceline’s head and to emphasise that she is singing and not just
speaking.
• I used the font Bell Gothic Std Light because it’s quite a pretty font
and it’s visually pleasing. Also because it’s ‘gothic’ and as Marceline
is a vampire it seemed appropriate.
• I didn’t use too many effects other than changing the opacity of the
images of the fries and Marceline’s dad to make it look like they
were faded and not actually there.

34. What style have you employed in your
products?
Discuss influences/ existing products
What visual style does your work have and why did you choose
it?
• I saw a picture of Marceline’s axe bass that had the words, “Daddy,
why did you eat my fries?” Inside instead of the strings or the actual
guitar/axe. This inspired me to make a t-shirt about the song and
that’s how I decided on my final idea.
• I think my final design has an almost comical/emotional effect on
the fans who see it/buy it. It’s comical in a sense that it looks like
Marceline is reminiscing and singing about her lost fries but its also
emotional because it was her father who ate them and that’s
caused quite a few issues. I chose this effect because I think that
the target audience would enjoy it as its humorous yet emotional.

35. What were the strengths and weaknesses
of the pre-production and planning
How did the planning and research help
Reference specific examples
• The planning made the process a lot quicker than it would
have been if I was to think of an idea and try and
remember it.
• It helped so that if I made mistakes, there was always a
backup plan or idea that I could use instead.
• The research helped me come up with a unique design that
hadn’t been used before and it also gave me inspiration for
my own design.
• An example of a design that helped inspire my own would
be the t-shirt design on Redbubble of Marceline’s axe bass
with the quotes inside of it.

36. Analyse each of your final print products commenting
on the strengths, weaknesses and aspects you would
do differently if you were to repeat the project
• Put an image of each product on the page and analyse it
through annotating
The images are clear
The writing is easy to read
and understand
The background looks
stretched and some of the
music notes get cut off
instead of look complete
I would try and get a larger
background that wouldn’t
look stretched or fix this
background and make it
smaller so no music notes
are cut off
The two images are faded
just enough to make it look
like it’s in the background
and not a real image
I’ve used the lasso tool well
so that none of the previous
background is visible
Some of the text is hard
to read due to the
white music notes
I would play about with the writing colour to make it stand
out more and not become hard to read

37. Analyse each of your final print products commenting
on the strengths, weaknesses and aspects you would
do differently if you were to repeat the project
I used the lasso tool well,
you can’t see any sign of a
previous background for
any picture
I’ve changed the opacity on
everything in the picture to
have the desired effect
that two of the Doctor’s no
longer exist.
I’ve added in and edited a
Doctor Who logo to make
it look a little more
professional
I’ve made the old
Doctor’s look towards the
new one for added effect
I’d add in all of the other
Doctor’s, not just two
I’d change the
background, change it
to:
• A dalek
• A different picture of
the Earth
• The TARDIS
• All of the Doctor’s as the
background with Peter Capaldi
in the same place
Try Rotoscoping or
adding in text/quotes

38. Peer Feedback
• Summarise peer feedback and discuss
– Responses you agree with
I agree that the background compliments the image
I could have used some other techniques such as
Rotoscoping instead of just editing the pictures in as
they were
– Responses you disagree with