Find Your Voice on Twitter: Kelly Herrick: Abacus Lighting
•
1 gefällt mir•788 views
Kelly Herrick is a highly experienced marketer and shares her experience in developing a B2B twitter campaign, and provides evidence of its success for Abacus Lighting.
Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Andere mochten auch (9)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Find Your Voice on Twitter: Kelly Herrick: Abacus Lighting
- 1. Finding your voice on
- 3. Why tweet? How do I tweet?
- 5. Look here!
- 7. Twitter Tools Look here! and many more...
- 8. What results can I expect?
Hinweis der Redaktion
- Intro – Abacus journey
- Social network140 charactersPrivate or public75m tweeters (Jan 2010)80% less than 10 tweets
- Before you start ask yourself why? Is it right for my business?Do I have time? Do I understand it?How will I measure the success? What do I want from it?Start by listening.
- Are you a person or a brand?A person can be the face of a company – more human?Name – photo, pageStick to your brand values and are of expertise for your tone of voiceIt is not a broadcast tool – it is a conversation, engage peopleProvide interesting content – build your followers
- Signpost for marketing activity. Engage people in web content, movies, images, discussions, blog posts. Online promotionsInternally – for employees to twitter to each other, or like minded communities to use (private)Search – find out what’s trending, what people are saying, what they are interested in. How is your brand or product doing? Who are the twitter influencers?Or a combination of all 3!
- Tweet deck is a must!You can even download the smartphone app – tweet on the goManage you mentions, direct messages, new followers and search columnsPop up previewsLink accounts, use multiple accounts
- Bit.ly – link track – ROITwit search – trendingTwit pic – images ROITwit vid – movies ROIListorious – find and follow – increase your followers.
- Abacus have hadIncreased web traffic – now in our top 20 referring sites, outperforming some industry referral sitesMedia contacting us/engagementSourced suppliers Initial contact with overseas suppliersOrganised a visit with a trade associationBrokered a marketing deal for exclusive free advertising to one of our target markets