2013 Black Friday and Cyber Monday Shopping Stats

How much did shoppers
spend in 2013?
and CYBER
MONDAY
BLACK
FRIDAY

67.2%
spent
under
$100
58.7%
spent
under
$100
BLACK FRIDAY CYBER MONDAY

Who spent the least on Black Friday?
Income affected those who spent under $100.
$0–$24,999
$25,000–$49,999
$50,000–$74,999
$100,000–$149,999
66.3%
60.1%
50.9%
42.4%
coupons.com/thegoodstuff/black-friday-2014
BLACK FRIDAY

Who spent the most on Black Friday?
BLACK FRIDAY
50% of parents
9.4% only
spent between
$100–$199
of non-parents
spent the same
amount

Black Friday Spending and Age
under $100
18–24
25–34
35–44
45–54
55–64
65+
87.5%
BLACK FRIDAY

$100–$199 $200–$299 $300–$399
18–24
25–34
20.7%
35–44
45–54
55–64
65+
BLACK FRIDAY
18–24
25–34 17.9%
35–44
45–54
55–64
65+
18–24
25–34
35–44 8.5%
45–54
55–64
65+

$400–$499 over $499
18–24
25–34
35–44
45–54
55–64
65+
BLACK FRIDAY
6.7%
18–24
25–34
35–44 16.4%
45–54
55–64
65+

Black Friday Spending and Gender
under $100
Male
56.4%
Female 61.7%
BLACK FRIDAY

$100–$199
Male
13.1%
Female 13.9%
BLACK FRIDAY
$200–$299
Male
9.4%
Female 9.2%
$300–$399
Male
6.5%
Female 3.9%

$400–$499
Male
Female 3.9%
BLACK FRIDAY
3.0%
over $499
Male
11.6%
Female 7.3%

Black Friday Spending and Region
under $100
Midwest
Northeast
South
West
60.6%
BLACK FRIDAY

$100–$199
Midwest
Northeast
South
West
14.7%
BLACK FRIDAY
$200–$299
Midwest
Northeast
South
West
9.8%
$300–$399
Midwest
Northeast
South
West
7.3%

$400–$499
Midwest
Northeast
South
West
BLACK FRIDAY
5.4%
over $499
Midwest
Northeast
South
West
12.2%

Who spent the least on Cyber Monday?
Among 18–24 year-olds, more women spent
under $100 than men.
74.5%
of women
18–24
spent under
$100
50.7%
of men
18–24
spent under
$100
CYBER MONDAY coupons.com/thegoodstuff/black-friday-2014

Who spent the most on Cyber Monday?
A small percentage spent more than $499.
Here’s a breakdown of those shoppers by region.
7.9%
WEST
CYBER MONDAY
6.6%
SOUTH
5.4%
NORTHEAST
3.9%
MIDWEST

Cyber Monday Spending and Age
under $100
18–24
25–34
35–44
45–54
55–64
65+ 93.4%

$100–$199 $200–$299 $300–$399
18–24
25–34 16.5%
35–44
45–54
55–64
65+
18–24
25–34 13.2%
35–44
45–54
55–64
65+
18–24
25–34 6.1%
35–44
45–54
55–64
65+

$400–$499 over $499
18–24
25–34
35–44
3.1%
45–54
55–64
65+
CYBER MONDAY
18–24
25–34
35–44 10.2%
45–54
55–64
65+

Cyber Monday Spending and Gender
under $100
Male
64.5%
Female 72.1%
CYBER MONDAY

$100–$199
Male
14.3%
Female 11.5%
CYBER MONDAY
$200–$299
Male
8.7%
Female 7.6%
$300–$399
Male
3.6%
Female 3.8%

$400–$499
Male
2.5%
Female 1.8%
CYBER MONDAY
over $499
Male
6.4%
Female 3.2%

Cyber Monday Spending and Region
under $100
Midwest 68.7%
Northeast
South
West
CYBER MONDAY

$100–$199
Midwest
Northeast
South
West
16.4%
CYBER MONDAY
$200–$299
Midwest
Northeast
South
West
9.2%
$300–$399
Midwest
Northeast
South
West
4.2%

$400–$499
Midwest 2.5%
Northeast
South
West
CYBER MONDAY
over $499
Midwest
Northeast
South
West
7.9%

2013 Black Friday and Cyber Monday Shopping Stats

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2013 Black Friday and Cyber Monday Shopping Stats