Wikipedia can provide credibility and reputation for tourism businesses, helping with search engine optimization and decision makers. To qualify for a Wikipedia page, a business needs significant media coverage in major publications about the business, product, or service - around 8-10 articles. Self-authored articles are not allowed. Hiring an editor through third-party services risks having the page removed for lacking notability or modified in unwanted ways. Following Wikipedia's procedures and guidelines carefully is important for a successful, enduring page.

1. Wikipedia - What It Takes to
Qualify and Why Your Tourism
Business Wants To Be There
Gina Carr
for
eLearningU
November 16, 2017

4. Why?
• Credibility & Reputation
• Search Results - SEO - authority
• Third Party Endorsement
• Decision Makers

9. Do you qualify?
• FEATURED in major media publications – for example -
Wall Street Journal, CNN, Entrepreneur Magazine?
• Are the articles ABOUT you, not BY you?
• Have you been interviewed by major media outlets
– TV, print, radio, online?
• Business, product, book, concept or service?
• 8-10 items of “significant media coverage,” you might
qualify.

10. How?
• “We have biographies here, not autobiographies.
Avoid writing or editing an article about yourself,
other than to correct unambiguous errors of fact.”
~Wikipedia

11. How?
• Know a Wikipedia editor?

13. How?
• Hire someone through third party services - but big
risks.

14. Risks
• Wikipedia is a “crowd sourced”
• The page may be removed - “notability*” requirement.
• The page may be modified.
• Includes public scandal/lawsuit/criminal investigation.
• Encyclopedic tone & items omitted.
• Identity Theft issues.
• Replacement pages hard to make “stick.”

15. -Wikipedia procedures, formatting, and guidelines that are
needed for a successful page.
-Discrete and operates with stealth.
- Protocols which protect our clients from problems and
aggressive Wikipedia editors.
Hire Someone

16. bit.ly/wiki_inquiry
Normally $1500
eLearningU special - $1200
for the first 3 people

18. Gina Carr
678-653-0115
gina@ginacarr.com
Happy to Help!