This document discusses using social media and Klout scores to promote books and marketing. It provides tips on influence marketing focusing on citizen influencers rather than celebrities. Key recommendations include always engaging on social media, being consistent, connecting with others, listening to what matters to people, and providing valuable content that people want to share to raise Klout scores. The real secret to a high Klout score is consistently producing great engaging content.

1. What Every Author Needs to
Know Today about Social Media
Promotion, Klout & Marketing
Your Books!
GetKlout.com
Get the Links from this presentation
@ginacarr

2. Hashtags for Today
#authoru
#kloutmatters
GetKlout.com
Get the Links from this presentation
@ginacarr

3. Disclosure
We do not
receive any
compensation
from Klout.

4. Social Scoring
Digital Grooming
Influence Marketing

5. WHAT
WHY
HOW

6. Influence Marketing 1.0
Photo Credit ROME, an HBO exclusive

8. Influence Marketing 1.0

11. Tweet This:
Influence Marketing 2.0
focuses on citizen
influencers instead of
celebrities. ~ @ginacarr
#kloutmatters #authoru

12. Influence Marketing 2.0

13. Influence Marketing 2.0

14. www.KLOUTMATTERS.com

16. Klout calculates
BILLIONS
of data points across
200 MILLION INFLUENCERS
every day.

20. Influence Marketing 2.0

21. Influence Marketing 2.0

22. "The reason for this priority is pretty
basic – even in the 21st century,
word-of-mouth is the best
advertising. So no company wants a
bad customer experience amplified
by someone influential on Twitter or
Facebook."

23. Influence Marketing 2.0
Tweet This:
Word of mouth has always
been the best form of
marketing. ~ @ginacarr
#kloutmatters #authoru

31. KLOUT
HELPS
YOU
EVALUATE YOUR
SOCIAL ACTIVITY

35. A
Klout Score
above 60
is in the top
5%

36. Klout Counts

37. Klout Counts
MOST

38. WIKIPEDIA.org

39. WIKIPEDIA.org

40. WIKIPEDIA.org

41. WIKIPEDIA.org

42. WIKIPEDIA.org
Noteworthy
Significant coverage by
major media.

43. The ABCs of Engagement
A = Always Be
Engaging
B = Be Consistent
C = Connect

44. R-Commerce Principles
Listen to Others
Care about What Matters to Them
Provide Lots of Value
Engage with Customers
Genuinely Provide Help
Help Others Generate Business

45. The ABCs of Engagement
A = Always Be
Engaging
B = Be Consistent
C = Connect

46. Tweet This:
ABCs of Social
Engagement: A = Always
Be Engaging B = Be
Consistent C = Connect.
~ @ginacarr #authoru
#kloutmatters

47. Klout Counts
RTs
@replies

48. Klout Counts

49. ClickToTweet
WordPress

50. ifttt.com & hootsuite

52. Twubs.com/sbuzzu #sbuzzu
Thursdays 2 pm EST

53. Twubs.com/sbuzzu #sbuzzu
SocialBuzzTraining.com
Thursdays 2 pm EST

54. Tweet
Consistency is key to a high
#kloutscore. ~@ginacarr
#KloutMatters #sbuzzu

55. Klout Counts
NOT
Broadcasts/Tweets
FROM YOU

56. Klout Counts
NOT DMs

57. Klout Counts
Likes
Comments
Wall Posts

58. Klout Counts

59. Klout Counts

60. Klout Counts

61. Klout Counts

62. Klo

64. Klout Counts

65. Klout Counts

66. Klout Counts

67. Klout Counts

68. Klout Counts
Comments
Likes

69. Klout Counts
Titles - CEO
Recommendations
Education

70. Klout Counts

71. NINJA TRICKS
to
Raise Your
KLOUT Score

73. CHECKLISTS – Daily, Weekly, Monthly, Annually
Critical for Succcess in Social Media

75. BufferApp.com

76. HOOTSUITE.com

77. IFTTT.com

78. ONLINE
COLLABORATIVE
NETWORKS

79. Social Media Partners
Request to Join
gina@ginacarr.com

80. Social Media Partners
Request to Join
www.fb.com/groups/socialprofs

81. Fb.com/groups/socialprofs
Request to Join
gina@ginacarr.com

82. RaiseMyKloutScore.com

83. Bit.ly/diannasgroup

84. socialbuzztraining.com

85. socialbuzztraining.com

86. The REAL
Secret to
Getting a
High Klout Score?

88. Tweet
Ask @ginacarr why
#KloutMatters! #sbuzzu

89. Consistently
Produce
Great Content
That People Want to
Share

90. ENGAGE!

91. KloutMatters.com