Jamie Barlow from Stop and Stare Marketing will be looking at Search Engine Marketing as a whole and how to get the best from you online marketing campaigns to ensure they complement each other. Jamie’s talk will be looking specifically at how Search Engine Optimisation and Pay-Per-Click advertising can work together in a cost effective manner for small businesses.

1. ‘Hub How to…’
‘SEO? PPC? Search Engine Marketing!’
A Presentation for the Farnham Hub by
Jamie Barlow of Stop and Stare Marketing Ltd
11th February 2015

2. I launched Stop and Marketing in May 2014, recognising the need to offer online and offline marketing
services to brands with a “big agency experience, without the need for big agency budgets”.
With over 10 years’ experience in marketing, Stop and Stare mission is to create the right market awareness
for brands, ensuring they connect with their audiences and achieve their goals. I lead marketing campaigns
for leading B2B and B2C organisations such as Elphicks Department Store, AM-Tech Tools and NRG Digital.
Thanks to our diverse and experienced team and specialist partnerships we offer multiple marketing
disciplines. Core to Stop and Stare’s success is our ability to offer advice to customers talking in their
language, instantly winning their respect.
Prior to launching Stop and Stare, Jamie was the head of digital at the marketing agency, TC
Communications, where he led major website design and build, and social media campaigns for the likes of
O2, Samsung, Sony, Virgin Atlantic and Charles Church.

3. Through this talk we are going to look at…
• What is Search Engine Marketing?
• Pay-Per-Click
• Search Engine Optimsation
• How to get the two to work in conjunction with each other
• Digital Footprint

4. ‘What I hope you will takeaway from my talk today’
1. An understanding of what PPC is and what SEO is?
2. How they can be used to obtain customers and raise the presence of your business online
3. Answer any questions you may have around you own campaign?

5. • Your Website

6. • Your Website
• Website Paths

7. • Your Website
• Website Paths
• Social Media Channels

8. • Your Website
• Website Paths
• Social Media Channels
• Companies House

9. • Your Website
• Website Paths
• Social Media Channels
• Companies House
• Directory

10. • Your Website
• Website Paths
• Social Media Channels
• Companies House
• Directory
• Blog

12. BRAND AWARE USERS
using brand specific searches.
PRODUCT (SERVICE) SPECIFIC USERS
using product specific searches.
Two Types Of Searchers

16. Pay-Per-Click

17. Pay-Per-Click

18. Pay-Per-Click
SEO (Organic)

19. How Does A Brand Achieve First Page Domination?

20. Comparing PPC and SEO…

21. How to split your budget to get the best results…

22. How to get started…
www.google.co.uk/adwords www.google.com/webmasters
Pay-Per-Click with Google AdWords Search Engine Optimisation with Google

23. Digital Footprint

24. Digital Footprint
Active
Everything you consciously post or do online
with the intention of leaving a trail:
• Your website
• Your social media channels
• Blog entries
• Commenting on other users’ blogs

25. Digital Footprint
Active
Everything you consciously post or do online
with the intention of leaving a trail:
• Your website
• Your social media channels
• Blog entries
• Commenting on other users’ blogs
Passive
Everything you do or what others say about
you online is tracked on one way or
another:
• Website visits
• Who you connect with socially online,
and what they do and say
• The crazy email address that was funny
at the time you set it up

26. Digital Footprint
BOB
Drives a lorry for a ‘ABC Haulage’.

27. Digital Footprint
BOB
Drives a lorry for a ‘ABC Haulage’.
PHIL
Works at Stop and Stare Marketing

28. Digital Footprint
Hey Phil, I’ve had a really ****
day at work. I hate everything
about my boss. Let’s go out and
get really drunk!

29. Digital Footprint
Hey Phil, I’ve had a really ****
day at work. I hate everything
about my boss. Let’s go out and
get really drunk!
Hi Bob, I’ll meet
you at 7pm.

30. Digital Footprint
ME
I’m pitching for a 12 month marketing contract
for Innocent Smoothies.

31. Digital Footprint
ME
I’m pitching for a 12 month marketing contract
for Innocent Smoothies.
RICHARD REED – Innocent Smoothies
Richard is loving my ideas and enjoying the
presentation. “This guy is definitely going to win
the contract!”

32. Digital Footprint
Searches for Jamie Barlow Stop
and Stare Marketing

33. Digital Footprint
Searches for Jamie Barlow Stop
and Stare Marketing

34. Digital Footprint
Searches for Jamie Barlow Stop
and Stare Marketing

35. Digital Footprint
Searches for Jamie Barlow Stop
and Stare Marketing

36. Digital Footprint
Searches for Jamie Barlow Stop
and Stare Marketing

37. Managing Your Digital Footprint
1. Dive in, build your digital knowledge. Your online footprint
will spread whether you act or not. Being aware of it allows
you to control it

38. Managing Your Digital Footprint
1. Dive in, build your digital knowledge. Your online footprint
will spread whether you act or not. Being aware of it allows
you to control it
2. Decide how you want your brand to be reflected online. Add
this to you company handbook

39. Managing Your Digital Footprint
1. Dive in, build your digital knowledge. Your online footprint
will spread whether you act or not. Being aware of it allows
you to control it
2. Decide how you want your brand to be reflected online. Add
this to you company handbook
3. Use tools like Google Alerts to keep track of online mentions.
Then act on them

40. Managing Your Digital Footprint
1. Dive in, build your digital knowledge. Your online footprint
will spread whether you act or not. Being aware of it allows
you to control it
2. Decide how you want your brand to be reflected online. Add
this to you company handbook
3. Use tools like Google Alerts to keep track of online mentions.
Then act on them
4. Recognise that your digital footprint does not stand alone, it
is linked to the day-to-day operations of your business