2. Be heard. Be seen.
u  What types of content work best on different platforms
u  What to say in your content to get leads
u  How to automate content distribution
3. #1 What types of content work best on
different platforms
13. ACTIVITY: Work in pairs
u  Identify what medium you’d be best at (Video? Audio? Written?)
u  Take 10min to think about what your audience wants and how you can help them (work with
accountability partner)
u  Write out the title + brief (bullet point) on your first 5 key topics you’ll create over the next 30 days
CONTENT MARKETING ACCELERATOR CHALLENGE
(10min each)
15. KEY ELEMENTS
u  PATTERN INTERUPT: Command attention.
u  CONNECT: You want them to be nodding their heads with you.
u  INTRODUCE: You want them to know you are an authority.
u  WHAT’S IN IT FOR THEM: Tell them what they will learn and how it will change their life.
u  STORY: How you or someone else achieved success by doing what you will teach.
u  TEACH: 3-10 points on the topic.
u  CTA: Tell them what to do next.
18. ACTIVITY: In pairs
u  STEP 1: Choose a piece of content from previous activity
u  STEP 2: Craft how you will put this piece of content together using the below:
u  PATTERN INTERUPT: Command attention.
u  CONNECT: You want them to be nodding their heads with you.
u  INTRODUCE: You want them to know you are an authority.
u  WHAT’S IN IT FOR THEM: Tell them what they will learn and how it will change their life.
u  STORY: How you or someone else achieved success by doing what you will teach.
u  TEACH: 3-10 points on the topic.
u  CTA: Tell them what to do next.
u  STEP 3: Share with accountability partner and take on feedback (5min each)
(1min)
(5min)
20. Automation Tools
u  Tool #1: Buffer (buffer.com)
u  Tool #2: Hootsuite (Hootsuite.com)
u  Tool #3: Edgar (meetedgar.com)
REMEMBER – It’s all about a SYSTEM.
Outsource, Outsource, Outsource
21. Let’s Recap
u  What types of content work best on different platforms
u  Video
u  Written
u  Audio
22. Let’s Recap
u  What to say in your content to get leads
u  You content should connect, teach, share stories and provide a next step
u  Consistency of call to actions
23. Let’s Recap
u  How to automate content distribution
u  Buffer
u  Hootsuite
u  Edgar