A look at the UK media landscape and the rise of digital media

1. Media Landscape and the Rise of Digital Media

2. 06/06/09 Media landscape

3. Media Expenditure, 1987-2007 (£m) Source: Advertising Association Note: Internet spend consists of display, paid search and classified

4. Media Expenditure, 1960-2007 (£m) Source: Advertising Association Note: Internet spend consists of display, paid search and classified

5. Media Expenditure at current prices, 1960-2007 Source: Advertising Association

6. Media Expenditure at constant prices, 1960-2007 Source: Advertising Association

7. Number of Commercial TV channels

8. Number of radio stations, 1973-2007 Source: RAB Note: Analogue radio stations

9. Cinema Admissions, 1992-2008 Source: CAA/Nielsen EDI

10. Media Fragmentation Source: BRAD

11. Unique Visitors to Leading Social Media Sites Source: Comscore

13. Future Consumer will be Digital Focused Ave. hours/week % media consumption Print Internet Analogue TV Digital TV Analogue radio Cinema Outdoor Wireless Games 0 10 20 30 40 50 60 70 80 90 100 1900 1920 1940 1960 1980 2000 2020 2006 Source: OFCOM 50% of all media by 2007 66% of all media by 2010 80% of all media by 2020

14. 06/06/09 Digital landscape

17. 2002 UK internet access reached 50%

18. 2007 UK broadband penetration surpassed 50% due to triple play services (mobile, broadband & phone)

19. Currently 21 million digital TV households

20. 2006 mobile phone penetration reached 90%

21. USB mobile broadband is still relatively low at 6.9% but set to grow with mobile operators offering free laptops with mobile broadband contracts

23. BBC iPlayer largest audience 17million Internet TV IPTV Web TV “ Click n’ watch” Pre-downloads TV screen To PC screen