Who is your customer? Why you do what you do? How are you different from existing solutions? What is your product? We explained during this Google Hangout how to answer these questions and create a meaningful marketing message for your early-stage business.

1. HOW TO GROW FASTER BY CREATING THE
RIGHT MARKETING FOR YOUR STARTUP
Group Hangout – April, 23th

2. A great idea…
but…
how to start getting traction?

3. 1. How to explain clearly what your startup
does
2. How to understand who is the right
customer for your startup, and who is not

4. The Startup Canvas
Who? Why?
How? What?

5. The Startup Canvas
Who? Why?
How? What?

6. “Don't find customers for
your products, find
products for your
customers.”
- Seth Godin -

7. Who do you
want to help?

8. PICK YOUR MARKET.
(It should come from your heart!)

9. WRITE DOWN YOUR PERSONA
- Name - Age - City
- Hobbies - Passions - Job
- Goals to reach at the end of the year
- Favorite websites to help reach the goals
- Plans for the future

10. The Startup Canvas
Who? Why?
How? What?

11. Why
How
What What is your product?
What makes your
startup unique?
What is the purpose of
your startup?

12. Who?
Early-stage entrepreneurs
Accelerator program,
workshops, community of peers
Creating community
marketing strategies
Building successful
startups
Why
How
What

13. A collaborative software
Making employees work
together more effectively
?
Who?
-- ? --
Why
How
What

14. A collaborative software
Making salesmen work
together more effectively
Selling more in order to
reach their monthly goal
Who?
Salesmen who work remotely
Why
How
What

15. Success
Time
END GOAL
Challenge 2 Challenge 3
Challenge 1

16. 1. WHO? -> Pick your market
2. WHY? -> Understand what the end goal is
3. HOW?-> Identify what the biggest pain in order to
reach this end goal is.

17. My startup helps
WHO to WHY by HOW.

18. My startup helps early stage
entrepreneurs to build successful
startups by creating community
marketing strategies.

19. Need help?
Schedule a call withme: sohelpful.me/thomaspichon
Ask your questions on
our forum:
http://bit.ly/1kBzlnN