How we consume information is constantly changing. With the shift towards highly visual storytelling and the decrease in organic reach by many social platforms it is even more important that your content tells a story and ultimately gets a users thumb to stop on your content and take notice. This deck highlights best in class examples of visual storytelling, atomized content, thematics & real-time examples that are creative and drove engagement. Many examples were featured by Facebook & Twitter teams as best in class.

1. THUMBSTOPPING DESIGN

2. TOM EDWARDS
V P, D I G I TA L S T R AT E G Y

4. H O W T O S TA N D O U T ?

5. VISUAL STORYTELLING

6. S T O R I E S & FA C T S = 2 2 %
HIGHER RECALL

14. AT O M I Z E D C O N T E N T

15. Less Like

16. More Like

26. THEMES

32. R E L E V A N T & T I M E LY

35. #SKYWIRE GENERATED 1M TWEETS

36. #SKYWIRE GENERATED 1M TWEETS

37. #SKYWIRE GENERATED 1M TWEETS

38. #SKYWIRE GENERATED 1M TWEETS

44. MOBILE FIRST DESIGN

45. THANK YOU!!!
Tom Edwards
VP, Digital Strategy & Innovation
The Marketing Arm & Fanscape
@BlackFin360
BlackFin360.com/blog
tedwards@themarketingarm.com