By Meghan Somers

1. What your mom never
told you about
Content Creation &
Content Writing
&

2. Why
December 2014

3. Why
April 2015 to yesterday

4. How did we do that?
 We knew our story – what is yours?
 Just say what first comes into your mind. It may not be
“the perfect” key message. It probably won’t be your
only one. It may also need a bit of work. But it’s a
start.
 Don’t just create content for content’s sake
 Consider planning ahead

5. Sample Editorial Calendar

6. Types of Content
 Long Articles

7. Types of Content
 Listicles

8. Types of Content
 Advice & User Tips

9. Types of Content
 Interviews

10. Types of Content
 Infographics

11. Types of Content
 Company or Personal Updates

12. Types of Content
 Commentary on current events

13. Types of Content
 Can you think of any other types of content?
 Imitation is the sincerest form of flattery
 What are some blogs and sites you have seen that you
like?
 What did you like about them?

14. Sharing your content
 Social Media
 Newsletter
 Other channels you can think of?

15. Tips & Tricks
 Images – USE THEM
 Consistent Tone
 Google Analytics
 SEO & Keywords
 Call to actions

16. Questions?
Meghan Somers – The Agency
 Email: meghan@theagencyinc.ca
 Twitter: @TheAgencyMeghan