Overview of ONEsite

engage your audience.
© 2008
© 2009 ONEsite, Inc. Company Confidential

About ONEsite
ONEsite has the proven ability to deliver the enterprise-class social media and community experiences
demanded by leading media and entertainment companies- including Fox Digital Media, Fox Sports,
Turner Sports, Univision, Marvel Entertainment, Telegraph Media, News International, eBay, the
Cleveland Cavaliers, the Outdoor Channel, Capcom, and World Wrestling Entertainment.


Our Clients‟ Success
ONEsite is an Interactive Media Platform that delivers online competitive advantage for our clients. We create
compelling, distinctive online destinations that integrate our clients‟ content and audiences. ONEsite is built for
leading media and entertainment companies to deliver engagement and drive digital revenue.

Fox Digital Media [myidol.americanidol.com]

Launching for American Idol’s 8th season, My Idol is one of our newest and most active communities. ONEsite
migrated over 1.4 million users, almost 15 million forum posts, and 600,000 photos. ONEsite will launch its second
Fox Digital Media property, Beliefnet, in late January.

Univision [mipagina.univision.com]

With1.2million members, Univision’s Mi Pagina is the premiere online destination for Spanish-speaking Americans to
interact with one another and their favorite celebrities and shows.

World Wrestling Entertainment [fans.wwe.com]

Launched in late April, WWE’s Fan Nation is the ultimate online community destination for one of the most iconic
entertainment brands and already commands almost 300,000 registered members.

Panasonic Living in HD [livinginhd.com]

Launched in December, the interactive forum is designed to inspire ideas and spark conversation among people
across the country, including current Living in HD Family program participants, through videos, photos, project ideas
and community dialogue.


Delivering Engagement
ONEsite delivers over 15 million unique visitors a month, with over 500 million pageviews from a
total of 7 million registered members across 3,000 communities. The ONEsite platform delivers
more unique visits in the US than Last.fm, Ning, Bebo, or hi5. Our online communities drive 480%
more traffic than our closest competitor and 3600% more content contributed.

The ONEsite Platform provides our clients key advantages to their online strategy:
 15% average monthly growth
 Univision, American Idol over 1 million members each
 30%-70% increase in community-driven traffic
 Fan Universe now 6% of WWE‟s traffic, has grown
traffic by 30m monthly pageviews in just 6 months (with 250,000 users).


Driving Revenue
While ONEsite increases raw online traffic and
engagement, the community platform creates and
broadens online revenue opportunities and drivers.

Highly Targeted Advertising
ONEsite passes critical user data, from
demographics to favorite team information, to ad
engines so that highly targeted ads, product
promotions, and information can be pushed to the
user.

Interactive Sponsorships
Beyond banner advertising, ONEsite creates an
interactive platform for sponsored contests, featured
promotional profiles and groups, and microsites
within the community framework that create
premium inventory for our clients as advertisers look
for more involvement and higher ROI.

Integrated eCommerce
eBay‟ World of Good is built around marketplace
sales. As users view content and browse users,
related products are hit.


High Level of Customization
ONEsite provides the most user experience flexibility
and customization capabilities available. We have
delivered some of the most distinctive community
sites on the web – with communities that are highly
customized for a diverse roster of clients and
audiences.

That ability to customize the platform for an
audience will make the community experience for
our clients; audiences, staff, and sponsors that is
much more compelling and competitive.


Ability to Integrate
ONEsite dramatically increases our clients‟ ability to
integrate their content into their community, as well as use
the community to drive traffic back to other areas of their
sites.

Activity Feed
The activity feed can be integrate to display not just friend
content and actions, but news stories from favorite teams
and players – including the ability to easily post comments or
share the story or video, articles and posts from their favorite
official commentators, even fantasy activities like new trades.

Live Events
Chat and our Dynamic Commenting can provide a
continuous stream of community content and opinion during
games and matches. Those comments can be displayed
publicly, potentially even moderated and put on screen. Live
events have proven to drive serious traffic, activity, and new
signups.

Favorite Players
Our mini / „pet‟ profile system will enable users to select their
favorite players and add additional details like their favorite
games, moments, and predictions – providing more about
why they love the players they do.

Existing Modules
Items like related news for favorite players and other
information can be built in to the users “home” page.


Our Company
ONEsite is part of a 15 year tradition of delivering professional internet services and technologies.
A mature company with strategic focus, ONEsite is the market and technology leader in delivering
customized, compelling communities on a platform built for media and entertainment.
 Founded in 2003 by Catalog.com, a web hosting and services provider started in 1994.
 Profitable, revenue-driven operations.
 A team of 50, including dedicated developers, designers, project managers, engineers, as well
as our own in-house 24/7/365 operations and support group.
 Experienced team includes members who have worked for EDS, Perot, Oracle, and Rockwell
(DARPA) along with top university talent
 Patent-Pending Technology: Cross-Domain community SSO, Interactive Media Player


Our Approach
Our success comes from our approach. The ONEsite Team leverages a highly-collaborative approach to
the planning, design, implementation, launch, and ongoing management of its communities through the
underlying technology of the ONEsite Platform.

Every client is assigned a project manager and tech lead. Our development and design team works with
our clients, through a dedicated Project Manager, to get our customer‟s communities launched. We
work with our clients on best practices we have learned, share our experience, and work collaboratively
from concept to implementation and throughout the lifetime of the client.

ONEsite‟s diversity of deployments and customer-driven roadmap have led to the creation of the most
scalable, flexible, and extensible platform in the industry. Beyond its technology, ONEsite has set itself
by working closely with clients from concept, to implementation, and on as the community grows.

ONEsite is as much a services company as a technology one, and the result has been highly customized
sites that are tailored to our clients‟ audiences and ultimately more successful – whether it is driving
sales, advertising revenue, or simply brand excitement and involvement.

Our customer-driven roadmap has created a platform that continues to evolve and provide greater depth
of features, more flexibility, and provides our clients with a competitive edge.


Our Technology
The ONEsite Platform is an integrated hardware and
software environment built to maximize features,
functionality, and flexibility while providing industry-
leading performance and security.

From extensive front-end customization and control to
the tight integration with existing content and systems,
ONEsite has had tremendous success launching
communities that are not simply bolt on components to
an existing site, but critical and core to the web presence
and strategies of our clients.

ONEsite‟s communities drive more traffic and content
because our technology has enabled us to deliver a better
product. Our technology has allowed us to respond
more quickly and effectively to customer requests while
giving our customers wide capabilities to manage,
enhance, and extend the platform themselves.


Key Features & Functionality
ONEsite provides a broad suite of social and interactive features, including:
Customize Layout & Design | Highly customizable CSS-driven, drag Flexible Signup | CAPTCHA protected and COPPA compliant. Custom
and drop customization of core pages. fields and web service integration* for existing systems.

Integrated Single Sign-On | Cross Domain SSO across multiple Open Architecture | XMLRPC SSO and registration API. REST and SOAP
properties and systems. content and activity APIs.

User & Featured Profiles | Customized user profile fields. Extended Ad & Tracking Integration | 3rd Party ad-engine and traffic Tracking /
categorization and grouping of users via user tier system. Metric Integration.

Community-Driven Content
Blogging | WYSIWYG editor with ability to insert photos or videos. Photo Galleries | Members can upload an unlimited number of photos
Also includes management and privacy options. to their site into any of their gallery or sub-galleries.

Video Galleries | Videos are converted and played through a Flash Comments | Users may comment on any UGC content within the
video player. Includes standard and widescreen videos. network as well as external content through widgets and web services.

Tags, Rating & Sharing | Allows users to quickly categorize, rank Polls & surveys | Create custom widgetized polls with multiple voting
and share content on a network. and results options.

User Engagement & Interaction
Chat | Embeddable chat widget includes multi-rooms and chat Forums | Categories and multiple forums. Discussions can be based
moderation abilities. around content.

Loyalty & Rewards | Network actions earn users points. Network Calendar | Personal and group calendar with ability to create events
created catalog allows users to spend points or achieve ranks. and gatherings for friends.

Friends | Members can create co-approved connections with other Message Center | Member can send messages to other users on site,
members. Keep up with all their latest content with the Activity Feed. manage actions, friendship requests and broadcasts.

Status & Mood | Keep friends and users up to date with status and Groups | Includes basic user components plus forum. Membership and
mood. viewing may be limited by group owner.


Integration
ONEsite is built on an open architecture with
extensive web service libraries that provide tight
integration with existing sites, systems, and
content.

SSO
ONEsite includes an extensive library of web
services built to handle SSO integration in a wide
variety of scenarios. Integration with existing
registration flows is typical in any major
implementation. Univision‟s Mi Pagina and eBay‟s
World of Good are strong examples of registration
and authentication integration with existing,
external systems.

Content & Custom Modules
ONEsite also enables tighter integration with other
systems. Capcom‟s Gamer Data is a custom
module that pulls information from an integration
with Microsoft‟s Xbox Live. World of Good‟s
Related Items is a tight integration with eBay‟s
marketplace.


Performance & Scalability
ONEsite‟s Platform was built from the ground up for
scalability, flexibility, and performance.

ONEsite‟s software as a service model has been security
and stress tested by our leading clients. ONEsite has two
data centers. Our primary data center has three
independent gigabit fiber connections and we maintain
our own backup data center 30 miles away in the
basement of a major financial institution. With minimal
performance impact, ONEsite could operate without
either data center or any server.

Multi-layered security and caching approaches provide
best of breed security and performance.

Our hosting environment is a hybrid between traditional
dedicated and shared hosting. Major clients are
provided a pool of application servers managed by our
F5 load balancers. The network design and user data is
isolated logically. The caching servers, media servers,
and database servers operate in a shared cluster
environment. This approach enables us to nimbly
provide each client greater scalability and performance
without the risks of one client‟s traffic impacting the
performance of another client.


Customizable User Profiles
ONEsite‟s extensible profile system enables the creation
of highly customized user profiles.

Customizable Profile Fields
Profile fields are completely customizable and include the
ability to have short and long text entries, select boxes,
check boxes, and radio button entries.

Customizable Look & Feel
Layout and design of the profiles is highly customized,
users can be given variable control over their own profile
pages as well as select from provided themes.

User Tiers
Tiers enable the creation of specialized profiles.
Superstars, Divas, and Announcers on the WWE have
their own highly stylized look and feel.

Privacy & Preferences
Users have a wide variety of privacy, preferences, and
permissions settings available within their profiles.

Underage users (those under 18) have a special set of
privacy and permission settings automatically applied to
their profiles – including not appearing in search results,
not having content publicly viewable, and no messaging
unless they have approved a user as their friend.


Status & Activity
Setting Status and Mood
Members are able to set their status and mood (list is
customizable).

User Activity Feed & Online Now
A member‟s latest activity, including the indication if they are
online, is displayed on their profile in the mini-feed module.

Friend Activity Feed
The latest activity module provides a list of updates, activity,
and new content from a user‟s friends and the community.

External Content Activity
ONEsite is capable of using the categories and tags from a
current content item, or the users profile, to display external
content – including news updates from a users selected
favorite teams, players, or sports as well as related advertising
or products.


Photo & Video Galleries
User Media Galleries
Users are able to create multiple photo and video
albums as part of their profile. Content can be set to
be viewable by public or friends only. Every piece of
content includes the ability to rate, tag, share (to other
social sites or through the message center and email),
save to favorites, comment, and flag as inappropriate.

Photos
The photo manager allows the easy upload of multiple
photos. Photos are automatically sized and can be
custom cropped in the photo manager. Thumbnails
are automatically created.

Videos
All major video formats may be uploaded. ONEsite
converts uploaded videos into the compressed, FLV
format which is then played through a Flash Player.

Shared Media Galleries
Multiple users can submit content to shared media
galleries. These include group galleries as well as
community-wide galleries.


Message Center & Notifications
Message Center / Inbox
Each user is given a built in message center. Users
may send private messages to one another, multiple
friends, or to members of a group.
Friend requests, group invites, shared content
messages, and broadcasts are built into the message
center.
Users can create their own list of folders to sort their
messages.
Ability to poke, send high five, or customize quick
action to users

Content Subscriptions
Users can subscribe to blogs and forum threads, and
can receive message center and email notifications of
new content.

Email Notifications
Email notifications for new messages, comments,
Event RSVP, group invites, and friend requests are
built on customized HTML email templates


Friends & Favorites
Friends
Members request and approve friendships with one
another. The network can create default friends that
are automatically friended to users on signup. Users
can setup best friends, as well as multiple friend
categories.

Favorite Teams & Players
Users can setup their favorite teams and players and
have those presented as part of their profile, search
and discover other fans.

ONEsite includes the ability to create a „mini‟ profile.
Used on pet sites and for game systems on Capcom,
the mini profile would allow a user to add details to
their favorite teams and players – favorite moments,
best squads and games, predictions, etc.

Favorite Blogs
ONEsite‟s favorite system enables not just adding
users, groups, and content as favorite, but links to
external sites. Favorite blogs, just like Idol‟s
bookmarks module, could include external links.


Live Chat
ONEsite includes its own proprietary flash-based chat
client integrated into a jabber chat server cluster. Chat
can be loaded as a widget onto any page – even those
outside the community.

Multiple Chat Rooms
Multiple chat rooms can be setup and created,
accessed from a central screen or individual. Chat
rooms can be created with age restrictions.

Moderation
Moderators can be assigned and have the ability to
warn, kick, and ban chatters as well as create new
rooms.

Private Messages
Users can send private chat messages to one another
within the chat.

Live Chat Events / Interactive Media Player
Combining the chat with live events or as an
interactive media player has provided some of the
most exciting activity and signup spikes we have seen.


Points & Rewards


Points & Rewards
Points
Almost every activity and action on the site can award the user a customized point value. Points are
accumulated in both a lifetime point total used for ranking along with the option to have spendable
points that can be used in the prize catalog.

Web service driven, points can also be integrated through existing systems, enabling our clients to
reward users for activities like fantasy sports wins, good trades, etc.

Ranks & Badges
Customized ranks and badges can be awarded based on a users participation on the site. These are setup
within the control panel and provide users the ability to have recognition among their peers on the site.

Prize Catalog
Beyond site recognition, the prize catalog enables users to turn in their points for prizes. These include
purchases, raffles, and auctions. Prizes can be created as hard goods such as t-shirts and other
merchandise, or discounts to the store.
Exercise TV‟s upcoming launch includes the ability for users to spend points and receive free video
downloads, discounts to the store, tshirts, and more. Capcom has used their points and rewards
extensively to keep the community excited and involved, as well as dishing out special giveaways and
rewards to their top users.


Blogs
Every user profile can include its own blog, with the ability
to create rich media posts that include rating, tags,
comments, favoriting, and sharing. Featured / Editorial
blogs can be created and highlighted throughout the site.

Blogging
Blogs include a full suite of authoring tools, providing a
user with a WYSIWYG editor to create rich posts that are
integrated into the photo and video galleries and include a
built in spell checker.

The blog manager allows users to create custom categories
and draft posts that are then scheduled to be published at a
later date.

Group Blogs
Blogs can be created that include contributions from many
offers. Many sites use this heavily for featured / editorial
blogs. Capcom‟s featured blog combines blog posts from
their community directors, publishers, designers, and
developers.

Blog Settings and Preferences
Blogs include a wide variety of settings and preferences.
Layout and style can be managed by users and in the
control panel. Name, description, and privacy and
permissions settings can be set in the user admin area.


Message Boards
One of the most active components, ONEsite currently maintains
between 25-30 million forum posts with 15-20 thousand added each day.

Categories, Forums, and Topics
Forums include the ability to have multiple categories, and multiple
topics within those categories driven by editors. Users and staff can
create topics, editors and moderators can highlight posts as sticky or
announcement posts.

Forum Posts
Posts are made with the same WYSIWYG rich text editor used in blog
posts – including the ability to add photos, videos, polls and surveys to a
post.

Signatures
Signatures can be created as both plain text and HTML, depending on
the options given to the user.

Moderation
Forums include extensive moderation control (locking, deleting topics
and posts, suspending users, blocking IPs) and management control
(moving threads, managing categories, topics).

Custom Look, Feel, and Advertising
Specific forums and specific categories can be individually branded, as
well as have specific advertising served to those sections. Advertising
can be delivered to specific forums.

Search
Forums include a full text search to find posts across all forums or in
specific categories or forums.


Comments & Rating
Any external content that can be uniquely identified can have
commenting and rating associated with that content through two key
methods:
Ajax Widgets
A JavaScript widget that loads asynchronously from the page and add no
page weight. The interface is flexible and provides both commenting and
rating in a single widget call. Comments are not indexed be search
engines when using widgets.

REST APIs
Using our web services – the REST APIs provide raw access to the
comment functionality. It provides greater flexibility and the content is
indexed, but can add additional weight to the page.

Rating
Ratings can be set as 1 to 5 stars, thumbs up / down. They can also be
purely positive (props to a user, or a “vote” on particular
content). Rating type is defined in the widget or web service call,
different types of content can have different types of rating.


Moderation
ONEsite includes a multi-layered moderation
approach. Content can be removed. Users can
be warned, suspended, and banned. Content can
be pre- or post- moderated.
Automated Layers
An automated, customized profanity filter scrubs
all text content (blog posts, forum posts, profile
entries, comments) as it is posted and there are
checks in place to block malicious and spam
content.

Reporting Abuse
Every piece of content includes the ability to flag
that content as inappropriate. The flagged posts,
photos, videos, comments, messages, and users
are easily moderated from the ONEsite control
panel.

Moderator Review
Moderators can review content flagged by users
and choose to remove that content, suspend the
offending user, or remove the flags. All
moderator activities are tracked in a Moderation
Log.


Cross-Domain Networking
ONEsite‟s Patent-Pending Cross-Domain technology will
enables clients with multiple properties to launch a
single, unified community platform.

A centralized user identity can move seamlessly between
properties, adding additional details to their profile for
each community, posting content to specific
communities, and participating across a wide variety of
sites.

Each property has its own community sections with a
distinctive look and feel that pull in relevant content,
activity and users, even across different domains.


Data Portability
ONEsite continuously works towards integrating all data
portability available. Facebook Connect is complete.
MySpace ID, OpenID, OpenAuth are also on target.

These integrations make it easier for users to sign up and
will enable them to share their participation across
leading, horizontal social sites and drive traffic back to
our clients‟ focused, vertical sites.

Viral Widgets
Beyond integration with these services, widgets provide
a way for users to virally spread their participation and
association with a community. Widgets are highly
customized for each community and can include a wide
variety of content and functionality.


Mobile
Mobile extensions of ONEsite‟s online community
platform will continue to be a major initiative
throughout 2009.

In Early 2009 we launched our mobile platform –
STATIC.com – providing the ability to broadcast content
across leading social sites and ONEsite-enabled sites.

Beyond our STATIC platform, we have also enabled
integrations with existing mobile platforms, like that
done by Univision, allow our clients to leverage their
existing relationships and our web services to take
community content and functionality onto mobile
devices.


Why ONEsite?
Proven Ability to Deliver
Our communities are proven success and include the largest white-label communities on the web. Our
customers have seen an average 30%-70% increase in traffic in the first months of launching their social
networks.

More than just Software
ONEsite is not simply bolt-on community software. Completely CSS and Web Service driven, the
ONEsite Platform integrates seamlessly with your existing site, creative, and systems. Using Web
Services and Widgets you can easily add your content into the social network and add community
content and social tools throughout your site.

Experience You Can Trust
ONEsite‟s growing team of 50 includes development and executive experience from EDS, Perot, Oracle,
Rockwell (DARPA) and several web startups. ONEsite‟s work closely with leading local universities to
recruit and develop the top technology talent in the state

Industry-Leading Technology
ONEsite‟s Software as a Service Platform is built on Patent-Pending technology. A scalable, open
architecture enables seamless integration with existing sites and components – including advertising
and tracking, CDN services, SSO, and content.


Overview of ONEsite

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