The B2B audience needs more than funny cat videos to attract their attention. TextMaster's infographic outlines the top findings from the State of B2B Marketing 2015 report. Read our blog post for full analysis: http://contentisking.textmaster.com/en/2015/02/20/top-b2b-marketing-channels/

1. State of B2B Marketing 2015
Allocation of Marketing
Budget for Online Channels
With a majority of B2B marketers focusing on digital
channels, content is taking center stage in 2015.
>50% 52%
30%25-50%
15%10-25%
3%<10%
The biggest investment in 2015
for B2B marketers will be in SEO
SEO
Most Effective Online Channels
Most Effective Types of Content
Common Obstacles to implementation
1
2 3
Increase in Content
Spend in 2015
Marketers seem to be
very positive about the
effectiveness of online
videos
Source
Read our Analysis!
Content Is King
Top B2B Marketing Channels 2015
Regalix
State of B2B Marketing 2015
Infographic created by:
Website
67%
Video
65%
Case study
55%
Blog
46%
Social
46%
61% 49% 42% 40%
Lack of
budget
Webinars
Web Content
Case Studies
ROI Metrics &
analytics
Lack of
expertise
management
buy-in
Website
81%
Blogs
39%
Email
71%
SEO
54%
Social
41%
““