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Tetuan Valley
Startup School 7: Fall2012




                           WEEK 3


    “More human than human is our motto”



          Tetuan Valley, OCTOber 2012
#startspain
STARTUP FINANCE 101 – Session 3

 Objective                                     Session 1
                                               • Concepts
 Introduce students with tehcnological         • Principals
 backgrounds to key financial concepts         • Equations
 that are esential at the hour of starting a
 business                                      • Investors; Objectives and restrictions, stages, “Venture Capital” and
                                                   Value Levers
                                               • Conclusions for the entpreneur
 Result
 •Comprehension of key financial
 indicators                                    Session 2
 •Ability to parameterize the models           • Business Plan
 given the face value of a startup and to      • Price
 make financial projections to investors       • Business Model
                                               • Other tools
 Duration
 2 sessions, 4hr




                                                                                                        24/10/2012
disclaimer
   Katelyn made these slides


  LlUIS COBI AND NAST
are not responsible
              for her
     tastelessness
PLEASE MAKE all COMPLAINTS
addressed TO HER
TIME VALUE OF MONEY
         Effect of compound interest
“A bird in the hand is worth two in the bush”


24/10/2012
             =                              5
Time value of money
         Effect of compound interest
“A bird in the hand is worth two in the bush”
PRICE OF RISK
          Correlation of Risk & Return
     “There´s no such thing as a free lunch”



24/10/2012                                     7
Price of risk (Sharpe ratio)
     Correlation of risk & return
“There´s no such thing as a free lunch”
RISK =



      MARKET    COMPANY
24/10/2012                9
MARKET RISK




24/10/2012                 10
COMPANY RISK




24/10/2012                  11
DIVERSIFICATION
           Market vs. Company Risk
     “Don´t put all your eggs in one basket”



24/10/2012                                     12
Diversification
      Market vs. Company Risk
“Don´t put all your eggs in one basket”
STATEMENTS OF ANY COMPANY

                                BALANCE SHEET




24/10/2012
RELATIONSHIP BETWEEN
                   ACCOUNTS




24/10/2012
RELATIONSHIP BETWEEN
                   ACCOUNTS




24/10/2012
PROFIT AND LOSS

         Earnings
     -   COGS
         Contribution Margin
     -   Overhead Expenses
         EBITDA
     -   Depreciations and amortizations
         EBIT
    + Financial result
         EBT
    -    Taxes
         Net Result




10/24/2012
EARNINGS




             How many things you sell

                        X
                  At what price

10/24/2012
PROFIT AND LOSS

         Earnings
     -   COGS
         Contribution Margin
     -   Overhead Expenses
         EBITDA
     -   Depreciations and amortizations
         EBIT
    + Financial result
         EBT
    -    Taxes
         Net Result




10/24/2012
COST OF GOODS SOLD




             How many things you sell

                          X
How much it costs to make them

10/24/2012
PROFIT AND LOSS

         Earnings
     -   COGS
         Contribution Margin
     -   Overhead Expenses
         EBITDA
     -   Depreciations and amortizations
         EBIT
    + Financial result
         EBT
    -    Taxes
         Net Result




10/24/2012
OVERHEAD = FIXED COSTS




10/24/2012
Depreciations and amortizations

         Earnings
     -   COGS
         Contribution Margin
     -   Overhead Expenses
         EBITDA
     -   Depreciations and amortizations
         EBIT
    + Financial result
         EBT
    -    Taxes
         Net Result




10/24/2012
We buy a machine in year 1 for 6k
We buy a machine in year 1 for 6k




  10.000
- 5.000
  5.000
- 1.000
  4.000
- 6.000
  -2.000
+0
  -2.000
- 0 or credit
  BAD
6k amortized over 3 years…




  10.000             10.000               10.000
- 5.000            - 5.000              - 5.000
  5.000              5.000                5.000
- 1.000            - 1.000              - 1.000
 4.000               4.000               4.000
- 2.000            - 2.000              - 2.000
  2.000              2.000                2.000
+0                 +0                   +0
  2.000              2.000                2.000
- 666              - 666                - 666
  1334               1334                 1334
PROFIT AND LOSS

         Earnings
     -   COGS
         Contribution Margin
     -   Overhead Expenses
         EBITDA
     -   Depreciations and amortizations
         EBIT
    + Financial result
         EBT
    -    Taxes
         Net Result




10/24/2012
CASH FLOW STATEMENT

       Collectibles
   -   Payments (Direct / Overhead)
       Operating Cash
       Capital Subscriptions
   +   New Debt
   -   Principal of debt
   -   Dividends
       Financial Cash
   -   Investments
   +   Temporary financial earnings
       Investment Cash
       Annual Cash Balance


10/24/2012                                           28
Company with increasing profits




24/10/2012                                     29
But if the same company sells with a difference of payments above 5 months
                      the company can go bankrupt

   700
   600
   500
   400                                                           Margin
                                                                  Margen
   300                                                           Collections
                                                                  Cobros
   200                                                            Pagos
                                                                 Payments
                                                                  Caja
                                                                 Cash balance
   100
     0
  -100
               Year 1     Year 2       Year 3        Year 4




  24/10/2012                                                           30
We want to be more top heavy




                              Price

                          -   Cost
                              Contribution Margin
                          -   Overhead Expenses

                              EBITDA




24/10/2012                                          31
But not too much




                        Price

                    -   Cost
                        Contribution Margin
                    -   Overhead Expenses

                        EBITDA




24/10/2012                                    32
And Not bottom heavy




                                  Price
                             -    Cost
                                 Contribution Margin

                             -   Overhead
                                 EBITDA




24/10/2012                                             33
BALANCE SHEET

Active  where is my money                Passive  where does it come from
      Long-Term Assets                              Tangible Equity
                                                   Social Capital
         Investments
                                                   Net Results
         Depreciations
                                                   Earnings

                                                  Long-Term Outside
                                                       Capital
                                                   Banks

      Short-Term Assets       Working Capital
        Debt
        Treasury                                  Short-Term Outside
        Inventory                                       Capital
                                                   Creditors
                                                   Short-term bank
                                                   VAT
 24/10/2012
1 M Tshirt+
94 M EUR                      1st liga


                   VS
 Price is what you pay. Value is what you get
                Warren Buffett


24/10/2012
FCF: what is it?

                              CAPM: r% = α + βp = Rf +(β*MRP)
                              WACC= Ke * (E / (D+E)) + Kd (D / (D+E))
                              FCF = Net income + depreciation – changes in working capital
                               – Capital expenditures




Earnings Expenses EBITDA   Amort.    EBIT   T in EBIT Amort.   NOPLAT Variation CAPEX   FCF
                                                                         WC
24/10/2012                                                                                36
CAPM

       r% =     Rf +(MRP*β)

Price of Risk
  EQUALS         Market Risk Prem,

        Non Risky      How much it
          Stuff        that matters
Market Risk Premium



=   Market Risk - Risk Free Rate
CAPM

       r% =     Rf +(MRP*β)

Price of Risk
  EQUALS         Market Risk Prem,

        Non Risky      How much it
          Stuff        that matters
β=Positive
β=Negative
WACC

WACC= Ke * (%e) + Kd (%d)
WACC

  WACC= Ke * (%e) + Kd * (%d)

Money
COSTS
             How much
              You use
   Equity Costs    Debt Costs
FCF: what is it?

                              CAPM: r% = α + βp = Rf +(β*MRP)
                              WACC= Ke * (E / (D+E)) + Kd (D / (D+E))
                              FCF = Net income + depreciation – changes in working capital
                               – Capital expenditures




Earnings Expenses EBITDA   Amort.    EBIT   T in EBIT Amort.   NOPLAT Variation CAPEX   FCF
                                                                         WC
24/10/2012                                                                                44
WHO IS WHO




             #StartSpain
WHO IS WHO




             #StartSpain
WHO IS WHO




               #StartSpain
             #StartSpain
WHO IS WHO




               #StartSpain
             #StartSpain
HOW PLAYERS INVEST


               Friends
               and                                  Capital
               family               Family Office   Riesgo
         1
nvolucración

                             Business Angels



                     Industriales




                                                              Source: Perennius




                                                                #StartSpain
                                                              #StartSpain
HOW PLAYERS INVEST


                   Friends
                   and                                  Capital
                   family               Family Office   Riesgo
         1
nvolucración

                                  Business Angels



                         Industriales




               2             Pureza financiera                    Source: Perennius




                                                                    #StartSpain
                                                                  #StartSpain
HOW PLAYERS INVEST


                   Friends
                   and                                  Capital       Origen de los fondos
                   family                                         3
         1                              Family Office   Riesgo
nvolucración                                                                       Dinero propio

                                                                               Dinero de terceros
                                  Business Angels



                         Industriales




               2             Pureza financiera                               Source: Perennius




                                                                              #StartSpain
                                                                            #StartSpain
INVESTMENT STAGES




24/10/2012
THE CHASM
INVESTMENT CRITERIA
                      Why they Invest      What they Measure              Decision Time

Family, Friends and                             Personal
                        Confidence                                                Fast
       Fools                                  Commitment

  Subsidies and            Policy             Compliance
                                                                                  Slow
 Public Assistence      alignments              merits


 Business Angels      Personal affinity       Profitability                       Fast


                        Investment
Venture Capitalists                           Profitability                       Slow
                          criteria

                                             Contribution to
Industrial Partners   Strategic criteria                                          Slow
                                                business
                                                       Source: HighGrowth; Elaboración Okuri Ventures
DESIRED RETURN

             Target yearly   Holding period   Investment    Entry/exit
                return          (years)        death rate   multiplier


 PE           25%+              3-5           <20%          x3,5

 VC           25%+              3-5           >60%          x10+

 BA           15%+              4-7           >80%          x20+


24/10/2012
ORIGIN OF MULTIPLIERS-LEVERS
                                              Shareholder Return



               PE
                              25
   Investment
   Multiplier                 20

                              15

              VC              10

                               5

                               0
Source: Cifras orientativas        Sales   Margin       Debt       Arbitration   Total

24/10/2012
CONCLUSION




                          1 / (1-n)
Source: http://www.paulgraham.com/equity.html


   24/10/2012
ITS BETTER TO HAVE A SMALLER PIECE




Source: http://www.paulgraham.com/equity.html


   24/10/2012
OF A BIGGER PIE




Source: http://www.paulgraham.com/equity.html


   24/10/2012
CONCLUSION




                                                   8%
Source: http://www.paulgraham.com/equity.html


   24/10/2012
CONCLUSION




                        1 / (1-.08)
Source: http://www.paulgraham.com/equity.html


   24/10/2012
CONCLUSION




                                                8.7%
Source: http://www.paulgraham.com/equity.html


   24/10/2012
CONCLUSION




                          1 / (1-n)
Source: http://www.paulgraham.com/equity.html


   24/10/2012

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Fall 2012 week 3 Fin 101

  • 1. Tetuan Valley Startup School 7: Fall2012 WEEK 3 “More human than human is our motto” Tetuan Valley, OCTOber 2012
  • 3. STARTUP FINANCE 101 – Session 3 Objective Session 1 • Concepts Introduce students with tehcnological • Principals backgrounds to key financial concepts • Equations that are esential at the hour of starting a business • Investors; Objectives and restrictions, stages, “Venture Capital” and Value Levers • Conclusions for the entpreneur Result •Comprehension of key financial indicators Session 2 •Ability to parameterize the models • Business Plan given the face value of a startup and to • Price make financial projections to investors • Business Model • Other tools Duration 2 sessions, 4hr 24/10/2012
  • 4. disclaimer Katelyn made these slides LlUIS COBI AND NAST are not responsible for her tastelessness PLEASE MAKE all COMPLAINTS addressed TO HER
  • 5. TIME VALUE OF MONEY Effect of compound interest “A bird in the hand is worth two in the bush” 24/10/2012 = 5
  • 6. Time value of money Effect of compound interest “A bird in the hand is worth two in the bush”
  • 7. PRICE OF RISK Correlation of Risk & Return “There´s no such thing as a free lunch” 24/10/2012 7
  • 8. Price of risk (Sharpe ratio) Correlation of risk & return “There´s no such thing as a free lunch”
  • 9. RISK = MARKET COMPANY 24/10/2012 9
  • 12. DIVERSIFICATION Market vs. Company Risk “Don´t put all your eggs in one basket” 24/10/2012 12
  • 13. Diversification Market vs. Company Risk “Don´t put all your eggs in one basket”
  • 14. STATEMENTS OF ANY COMPANY BALANCE SHEET 24/10/2012
  • 15. RELATIONSHIP BETWEEN ACCOUNTS 24/10/2012
  • 16. RELATIONSHIP BETWEEN ACCOUNTS 24/10/2012
  • 17. PROFIT AND LOSS Earnings - COGS Contribution Margin - Overhead Expenses EBITDA - Depreciations and amortizations EBIT + Financial result EBT - Taxes Net Result 10/24/2012
  • 18. EARNINGS How many things you sell X At what price 10/24/2012
  • 19. PROFIT AND LOSS Earnings - COGS Contribution Margin - Overhead Expenses EBITDA - Depreciations and amortizations EBIT + Financial result EBT - Taxes Net Result 10/24/2012
  • 20. COST OF GOODS SOLD How many things you sell X How much it costs to make them 10/24/2012
  • 21. PROFIT AND LOSS Earnings - COGS Contribution Margin - Overhead Expenses EBITDA - Depreciations and amortizations EBIT + Financial result EBT - Taxes Net Result 10/24/2012
  • 22. OVERHEAD = FIXED COSTS 10/24/2012
  • 23. Depreciations and amortizations Earnings - COGS Contribution Margin - Overhead Expenses EBITDA - Depreciations and amortizations EBIT + Financial result EBT - Taxes Net Result 10/24/2012
  • 24. We buy a machine in year 1 for 6k
  • 25. We buy a machine in year 1 for 6k 10.000 - 5.000 5.000 - 1.000 4.000 - 6.000 -2.000 +0 -2.000 - 0 or credit BAD
  • 26. 6k amortized over 3 years… 10.000 10.000 10.000 - 5.000 - 5.000 - 5.000 5.000 5.000 5.000 - 1.000 - 1.000 - 1.000 4.000 4.000 4.000 - 2.000 - 2.000 - 2.000 2.000 2.000 2.000 +0 +0 +0 2.000 2.000 2.000 - 666 - 666 - 666 1334 1334 1334
  • 27. PROFIT AND LOSS Earnings - COGS Contribution Margin - Overhead Expenses EBITDA - Depreciations and amortizations EBIT + Financial result EBT - Taxes Net Result 10/24/2012
  • 28. CASH FLOW STATEMENT Collectibles - Payments (Direct / Overhead) Operating Cash Capital Subscriptions + New Debt - Principal of debt - Dividends Financial Cash - Investments + Temporary financial earnings Investment Cash Annual Cash Balance 10/24/2012 28
  • 29. Company with increasing profits 24/10/2012 29
  • 30. But if the same company sells with a difference of payments above 5 months the company can go bankrupt 700 600 500 400 Margin Margen 300 Collections Cobros 200 Pagos Payments Caja Cash balance 100 0 -100 Year 1 Year 2 Year 3 Year 4 24/10/2012 30
  • 31. We want to be more top heavy Price - Cost Contribution Margin - Overhead Expenses EBITDA 24/10/2012 31
  • 32. But not too much Price - Cost Contribution Margin - Overhead Expenses EBITDA 24/10/2012 32
  • 33. And Not bottom heavy Price - Cost Contribution Margin - Overhead EBITDA 24/10/2012 33
  • 34. BALANCE SHEET Active  where is my money Passive  where does it come from Long-Term Assets Tangible Equity Social Capital Investments Net Results Depreciations Earnings Long-Term Outside Capital Banks Short-Term Assets Working Capital Debt Treasury Short-Term Outside Inventory Capital Creditors Short-term bank VAT 24/10/2012
  • 35. 1 M Tshirt+ 94 M EUR 1st liga VS Price is what you pay. Value is what you get Warren Buffett 24/10/2012
  • 36. FCF: what is it?  CAPM: r% = α + βp = Rf +(β*MRP)  WACC= Ke * (E / (D+E)) + Kd (D / (D+E))  FCF = Net income + depreciation – changes in working capital – Capital expenditures Earnings Expenses EBITDA Amort. EBIT T in EBIT Amort. NOPLAT Variation CAPEX FCF WC 24/10/2012 36
  • 37. CAPM r% = Rf +(MRP*β) Price of Risk EQUALS Market Risk Prem, Non Risky How much it Stuff that matters
  • 38. Market Risk Premium = Market Risk - Risk Free Rate
  • 39. CAPM r% = Rf +(MRP*β) Price of Risk EQUALS Market Risk Prem, Non Risky How much it Stuff that matters
  • 42. WACC WACC= Ke * (%e) + Kd (%d)
  • 43. WACC WACC= Ke * (%e) + Kd * (%d) Money COSTS How much You use Equity Costs Debt Costs
  • 44. FCF: what is it?  CAPM: r% = α + βp = Rf +(β*MRP)  WACC= Ke * (E / (D+E)) + Kd (D / (D+E))  FCF = Net income + depreciation – changes in working capital – Capital expenditures Earnings Expenses EBITDA Amort. EBIT T in EBIT Amort. NOPLAT Variation CAPEX FCF WC 24/10/2012 44
  • 45. WHO IS WHO #StartSpain
  • 46. WHO IS WHO #StartSpain
  • 47. WHO IS WHO #StartSpain #StartSpain
  • 48. WHO IS WHO #StartSpain #StartSpain
  • 49. HOW PLAYERS INVEST Friends and Capital family Family Office Riesgo 1 nvolucración Business Angels Industriales Source: Perennius #StartSpain #StartSpain
  • 50. HOW PLAYERS INVEST Friends and Capital family Family Office Riesgo 1 nvolucración Business Angels Industriales 2 Pureza financiera Source: Perennius #StartSpain #StartSpain
  • 51. HOW PLAYERS INVEST Friends and Capital Origen de los fondos family 3 1 Family Office Riesgo nvolucración Dinero propio Dinero de terceros Business Angels Industriales 2 Pureza financiera Source: Perennius #StartSpain #StartSpain
  • 54. INVESTMENT CRITERIA Why they Invest What they Measure Decision Time Family, Friends and Personal Confidence Fast Fools Commitment Subsidies and Policy Compliance Slow Public Assistence alignments merits Business Angels Personal affinity Profitability Fast Investment Venture Capitalists Profitability Slow criteria Contribution to Industrial Partners Strategic criteria Slow business Source: HighGrowth; Elaboración Okuri Ventures
  • 55. DESIRED RETURN Target yearly Holding period Investment Entry/exit return (years) death rate multiplier PE 25%+ 3-5 <20% x3,5 VC 25%+ 3-5 >60% x10+ BA 15%+ 4-7 >80% x20+ 24/10/2012
  • 56. ORIGIN OF MULTIPLIERS-LEVERS Shareholder Return PE 25 Investment Multiplier 20 15 VC 10 5 0 Source: Cifras orientativas Sales Margin Debt Arbitration Total 24/10/2012
  • 57. CONCLUSION 1 / (1-n) Source: http://www.paulgraham.com/equity.html 24/10/2012
  • 58. ITS BETTER TO HAVE A SMALLER PIECE Source: http://www.paulgraham.com/equity.html 24/10/2012
  • 59. OF A BIGGER PIE Source: http://www.paulgraham.com/equity.html 24/10/2012
  • 60. CONCLUSION 8% Source: http://www.paulgraham.com/equity.html 24/10/2012
  • 61. CONCLUSION 1 / (1-.08) Source: http://www.paulgraham.com/equity.html 24/10/2012
  • 62. CONCLUSION 8.7% Source: http://www.paulgraham.com/equity.html 24/10/2012
  • 63. CONCLUSION 1 / (1-n) Source: http://www.paulgraham.com/equity.html 24/10/2012