1. Sustainable Packaging
The Tetra Pak Way
Tevfik Djamgouz
PAC, Ottawa, September 30

2. Agenda
Environment Strategy 2020
Our Value Proposition – Renew, Reduce, Recycle
Progress through Innovation

3. Environment is a Strategic Priority for Tetra Pak

4. Driving Environmental Excellence
2020 Strategy environment objectives
Reduce environmental footprint
Climate Goal:
across the value chain Cap CO2 e impact across the
value chain at 2010 levels
Develop sustainable products
Recycling Goal:
40% recycling of used carton,
90% recycling of polymer &
Increase recycling aluminium
Internal
JRQ/09-19-12

5. Agenda
Environment Strategy 2020
Our Value Proposition – Renew, Reduce, Recycle
Progress through Innovation

6. Three Pillars Driving Focus &
Competitiveness
RENEW
REDUCE
RECYCLE

7. Using Renewable Resources: a Competitive Advantage
Because our
paperboard comes from
well-managed and known &
acceptable/ legal sources

8. Renewable Materials with Sustainable Supply
is Imperative

9. Reducing Environmental Impacts Guided by
Life Cycle

10. Reducing Climate Impacts
Cap CO2 despite growth across the value chain
180
Key elements
160
► Cap climate impact
across the value chain 140
at 2010 levels despite
business growth
120
► 5% annual business
growth requires 40%
100
relative CO2 emission
reduction
80 Climate goal
60
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Global Carbon footprint index Tetra Pak value chain

11. Making Carton Recycling Happen The Canadian
Significant Gains with dedicated focus recycling rate
reported by
government
agencies for Q2
2012 was 38%
Over 90%
Households have
access to carton
recycling in Canada

12. Carton End Markets: From 1 to 9 Recyclers since 2009
Great Lakes Tissue

13. Agenda
Environment Strategy 2020
Our Value Proposition – Renew, Reduce, Recycle
Progress through Innovation

14. Innovation
From idea to reality
“It’s not easy to do
what no one else has
done.”
Dr. Ruben Rausing 1895-1983

15. Be Relevant Now and Tomorrow
Begin with the End

16. How does Tetra Pak do it?
Taking consumer trends and translating them into packs
Value for Me 1 2 Easy Green
Value is not “one size fits all” but value=value for Me. Still, Green action only if easy and rewarding, otherwise
price is important someone else needs to take care
Safe & Secure 3 4 Converging Influences
Consumers need to be reassured; food safety remains key Influence of Developing markets on Developed ones growing; from West
to East but also from East to West
ProActive Health 5 6 Right Here, Right Now
Looking proactively at an healthy lifestyle, though gap exists Convenience = Easy, stress-free options for OTG busy lives, but also here
and now thanks to technology
Surprise me, Delight me 7
Consumers are demanding and expecting an “extra” experience from
every purchase. Increasing demand for product customization

17. Progress Through Green Innovation
The Future
Less material Polymers from renewable Non-foil barrier
sources Eco-efficient equipment
g CO2 eq. / litre packed
70
60
50
40
30
20
10
0
Future
Current profile profile
17

18. Deployment of the Green HDPE for Caps
Product Improvement through innovation
► By adopting closures made with green HDPE:
− Renewable material content of the package increases
− Carbon emissions (CO2) decrease
► Example Tetra Brik Aseptic 1000 Square
Stream Cap using green HDPE:
− Renewable material content increases +8.5%
− Carbon emissions (CO2) decrease of the
closure -20%* and the entire package -2.6%*
*Based on internal Tetra Pak packaging material assessment.

19. Industry Recognition
Sustainability Squared
“Best Branded Package Made or Sold Silver “Sustainable Product”, 2011 -
“Best Green Consumer Product”
Anywhere in North America”, 2011 Recycling Council of Ontario
- 2011 GLOBE Awards
- Packaging Association of Canada

20. New Packaging, New Categories…

21. “Success in business is more than just achieving financial
goals; it’s also about sustainable growth and protecting the
environment.”
Dennis Jönsson, CEO Tetra Pak
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