2. WHAT IS DIGITAL MARKETING?
Digital marketing is the marketing of products or services using digital technologies on the Internet,
through mobile phone Apps, display advertising, and other digital mediums. Digital marketing
channels are systems based on the Internet that can create, accelerate, and transmit product value
from producer to a consumer terminal, through digital networks.
WHY IS DIGITAL MARKETING?
Digital Marketing helps us make use of proven strategies and techniques that attract more traffic but
highly targeted traffic that delivers results. Targeting the right kind of people that delivers the rights kind
of result is what Digital Marketing is about to ensure your survival of business.
TRAINING VISION PMET
DEFINITION
Digital Marketing is an umbrella term of the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones, display advertising, and any
other digital medium.
3. REACH THE RIGHT
AUDIENCE
ENGAGE WITH YOUR
AUDIENCE
MOTIVATE YOUR
AUDIENCE TO TAKE
YOUR ACTION
MAXIMIZE RETURN
ON INVESTMENT
(ROI)
4. The key points of Digital marketing separate into many types. This is to maximize our online business
reach the maximum fulfilment. The overall key points to make online business compare to offline
business because Digital Marketing can track and engage to the right audience better & quicker.
5.
6. Whenever you enter a query in a search engine and hit ‘Enter’ you get a list of web results that
contains that query term. Users normally tend to visit websites that are top of the list as they perceive
those to be more relevant to the query. If you have ever wondered why some of these websites rank
better than the others then you must know that it is because of a powerful web marketing technique
called SEARCH ENGINE OPTIMIZATION (SEO).
Search engine optimization is the process of increasing the quality and quantity of website traffic by
increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the
improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid
placement.
7.
8. “PAID SEARCH, ADWORDS”
“ORGANIC SEARCH”
SEO is an acronym that stands for search engine optimization, which is the process of optimizing your
website to get organic, or un-paid, traffic from the search engine results page. In order to do this,
search engines will scan, or crawl, different websites to better understand what the site is about.
9.
10. Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to
websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly
associated with first-tier search engines.
11. In order for ads to appear alongside the results on a search engine (commonly referred to as a Search
Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear
more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad
Auction, an entirely automated process that Google and other major search engines use to
determine the relevance and validity of advertisements that appear on their SERPs.
12. FAST MEASURABLE RESULTS
TRAFFIC IS TARGETED
YOU ONLY PAY FOR CLICKS
GET ON TOP SPOT OF GOOGLE
PAGE 1 SEARCH RESULTS
INSTANTLY
IT’S HARDWORK AND TIME
CONSUMING
TAKES A LONG TIME TO SEE THE
BEST RESULTS
IF YOUR COMPETITION IS HIGH, IT
GETS MORE DIFFICULT
13. Social media marketing is the use of social media platforms and websites to promote a product or
service. Although the terms e-marketing and digital marketing are still dominant in academia, social
media marketing is becoming more popular for both practitioners and researchers. Most social media
platforms have built-in data analytics tools, which enable companies to track the progress, success,
and engagement of ad campaigns.
14.
15. Social media not only works as its own tactic, but it can also support all of your other digital marketing
efforts. For instance, if your brand develops an informative eBook that speaks to your target
audience’s pain points, you can use social media to promote the eBook and drive traffic to the
landing page for the download. You can then re-purpose pieces of the eBook for future social media
posts as a way to generate further interest for the content piece. Social media marketing is the
process of gaining website traffic or attention through social media sites. (Facebook, Instagram,
Snapchat, etc.)
28. •
•
•
Understanding how digital marketing works goes beyond just getting to know each digital marketing
tactic on its own. Integrated multi-channel marketing is an approach to marketing that combines all
of the tactics in your digital marketing toolbox to create a seamless experience for your target
audience. By coordinating your marketing messages across digital platforms and using a variety of
tactics to support each centralized campaign, you can create a more unified brand message and
improve the success of every campaign – thus mastering how digital marketing works.
