3. It’s all about…
HELPING OUR
CLIENTS

4. WHERE DOES THE MONEY COME
FROM?

5. POS AND VISION

6. WHY PRODUCTS FAIL?

7. NO VALUE, NO GAME

8. WASTED MONEY

9. WASTED MONEY

10. WASTED MONEY

11. PRODUCTIVE VS INNOVATIVE

12. PROBLEM VS. SOLUTION

13. OLD GAMES VS NEW GAMES

14. BUILD MVPS – TEST YOUR VISION
Definition: “version of a new product which
allows a team to collect the maximum amount
of validated learning about customers with
the least effort.”
 Goal: to test fundamental business hypotheses
and to help entrepreneurs begin the learning
process as quickly as possible


15. WALKING SKELETON

16. DROPBOX EXAMPLE

17. PILOT

18. WE HAVE MVP. LET’S VALIDATE
AND PIVOT

19. WE LEARNED …

20. GO ITERATIVE
RELEASE EARLY AND OFTEN

21. MY EXAMPLE

22. VERTICAL SLICES

23. FEATURE EVALUATION
FRAMEWORK
Total cost of Ownership
 Innovation rate
 Important vs Urgent
 Usage Index


24. EVALUATE FEATURE AGAINST
GOAL
Welcome
 Retention
 Revenue


25. TAKEAWAYS
Customers expect our help
 Responsible for failure/success
 MVP – minimize risk
 Do not invest products that will never be used
 Validate assumptions
 Go Iterative
 Feature validation framework


26. Q&A

27. SOURCES

http://cdn.bellanaija.com/wp-content/uploads/2012/06/Fundraising.jpg

http://4.bp.blogspot.com/-Fv9nx9m6Pio/To4LmtxT2GI/AAAAAAAAKe0/lzDnn7j9ckQ/s400/steve-jobs.jpg

http://fpladdicts.files.wordpress.com/2012/10/value.jpg

http://lifestyle.beiruting.com/wp-content/uploads/2012/02/men-in-high-heels-is-a-thing-now-1584-1319045644-5.jpg

http://www.dumb-inventions.com/headitems/toiletpaperhat.jpg

http://www.alleywatch.com/wp-content/uploads/2013/04/innovation.jpg

http://www.harborfreight.com/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/i/m/image_14165.jpg

http://www.gamingupdate.com/images/newsimages/1317232929-fv.jpg

http://thegraphicsfairy.com/wpcontent/uploads/blogger/_CarNcodpCMA/TLS1YUQEPrI/AAAAAAAAJYg/Odhh3RA0WVU/s1600/skeletonm
anwalking-graphicsfairy009bw.jpg

http://capturingmagic.me/site/wp-content/uploads/2012/12/Dropbox-Logo.jpg

http://tvpedia.org/wp-content/uploads/2011/08/prison-break-wallpaper-3-lincoln-and-michael-closeup.jpg

http://2.bp.blogspot.com/-55fNfdLGzAc/UcqauKcFZHI/AAAAAAAAAJk/X5r7XTL5Zc/s1600/customer+development+-+%231.png

http://www.timeoutdubai.com/images/content/take_it_away/innerbig/takeaway_1_innerbig.jpg

28. THANK YOU