1. An Integrated New Media Marketing Strategy By: Tessa McManus

2. Swedish-born clothing and cosmetics company 2,300 stores in 41 countries Opening online store in US at the turn of 2012

4. H&M’s Major Theme “ Fashion and Quality at the Best Price”

5. Collaborations Teaming up with famous guest designers (and the Sims) brings international hype to H&M

6. Teaming up with famous fashion blogger Elin Kling increased H&M’s presence in the blogosphere H&M has a strong international and very interactive social networking presence on both Twitter and Facebook Social Media Efforts

7. Versace for H&M Online Store Opening H&M’s latest designer collaboration and online store opening should be promoted across multiple channels

8. Integrated Marketing Strategy Online and In-Store Promotions Social Networking Blogger Outreach Designer Collaborations

9. Measuring Success Stores Closed Stores Opened Online Brand Monitoring Online Sales In-Store Sales

10. Budget [Per Quarter]