Harley-Davidson is a leading motorcycle manufacturer known for its heavyweight motorcycles. While its loyal customer base dreams of the Harley experience, the company faces challenges in reaching younger consumers and maintaining market share during economic turmoil. Harley-Davidson plans to leverage its strong brand and use new digital media like social media, mobile applications, and professional video bloggers on road trips to better engage younger audiences aged 18 to 30 and strengthen its connection to all customers.

3. Harley-Davidson: the Experience the Experience

6. Harley-davidson: Digital Media

7. harley-davidson: QR Code “Check-ins” QR Code “Check-ins” H-D riders will have the chance to “check-in” using Foursquare and QR codes at various U.S. locations.

9. harley-davidson: ipad/smartphone applications ipad/smartphone applications