Tesoro presenting how to leverage linked in to refine and market your professional brand
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Tesoro is proud to have hosted a successful Panel discussion Thursday 10, 2013 at the NSHMBA Conference. Thank you to all 115 attendees who came to engage with us and hear our panelists lend their expertise on: "How to leverage linked in to refine and market your professional brand?"
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Tesoro presenting how to leverage linked in to refine and market your professional brand
- 1. LEVERAGE LINKEDIN TO REFINE & MARKET YOUR PROFESSIONAL BRAND October 10, 2013
- 3. OUR DISCUSSION • In a competitive global market, how can you distinguish yourself from other talent? • We all leave an on-line footprint. • It’s how we manage our footprint that sets us apart. 2
- 4. AUDIENCE POLL • How many of you have a LinkedIn account? • For those of you that have a LinkedIn account, how many of you have logged in: – Today – Within one week – Within one month • For what purpose do you use LinkedIn? – – – – Networking Job search Building relationships Research • How many of you are: – Current students – Recent graduates – Experienced professionals: • 1 to 5 years • 5+ years 3
- 9. OUR PURPOSE • Create awareness around how this tool can help you promote your professional brand while expanding your network • Discuss – – – – – LinkedIn resources and features Strategies to maximize the tool Tips for building a profile and establishing a network How recruiters navigate LinkedIn and source for talent Hiring manager assessment and evaluation of profiles 8
- 10. OUR AGENDA • Facilitated discussion • Exercise • Demonstration: – Profile review – Recruiter search • Open discussion 9
- 11. FACILITATED DISCUSSION • Please describe how you define an individual’s professional brand. 10
- 12. FACILITATED DISCUSSION • How do you most often use LinkedIn to build and communicate your professional brand? How have you worked to establish your network? 11
- 13. FACILITATED DISCUSSION • Which features do you leverage more on a regular basis? 12
- 14. FACILITATED DISCUSSION 13 • In your experience, what positively distinguishes one profile from another? Describe a “strong” profile.
- 15. FACILITATED DISCUSSION • What do you perceive as “common misuses” of LinkedIn? Describe a “weak” profile. 14
- 16. FACILITATED DISCUSSION • Why is it important to leverage LinkedIn? 15
- 17. LET’S DISCUSS PROFILE STRENGTH 16
- 18. LIMITED INFORMATION = MISSED OPPORTUNITY 17
- 21. DEMONSTRATION • Profile review • Recruiter search 20
- 23. WHAT ARE PROFESSIONALS DOING ON LINKEDIN? Managing their professional identity Building business relationships Sharing advise and finding answers Researching people and companies
- 25. REFINE YOUR BRAND • New professionals – – – – Education Work experience Campus involvement Community involvement • Making connections – – – – Alumni Peers Recruiters University faculty/staff/administration • Tips for success – Research – Affiliate with groups 24
- 26. REFINE YOUR BRAND • Experienced professionals – Education – Experience • Making connections – Alumni – Colleagues – Recruiters • Tips for success – Include relevant experience – Keep up to date – Affiliate with groups 25
- 27. THANK YOU 26