The document discusses playful embodiment and identity performance on the internet through the use of self-produced photos. It explores how users construct their identity based on interacting and performing using photos of their own body, which is one of the main objects photographed. Examples given include body-blogs and ego-logs where people play with routines, audiences, and present their body and sexuality as a commodity. The practices seem playful through digital image manipulation, posing games, and diverse contextualization of images.