PDF

1. Content marketing
opportunities
Strategized and designed by: timothy Braswell
Digital strategist / creative content firm

2. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
LEADERSHIP FOCUsUnderstand
the
organiza6onal
vision
of
the
CEO
THOUGHT LEADERSHIP
STRATEGY
MARKETING
PAIN POINTS!
ORGANIZATIONAL
GOALSn

RECRUITMENT
STRATEGY-
Dr. samit ghosh

3. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
Identify benefits of marketing
Detail the Content Marketing process
8
identify the industry landscape of marketings
Define what Content Marketing is
!
Management
SUPPORT
Consulting
services
Engineering
solutions
Content
Marketing
PRESENTATION AGENDAHow
does
content
marke6ng
and
social
media
fit
in
the
P3
organiza6on?

4. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
Understanding content marketingWhat
is
the
defini6on
and
purpose
of
Content
Marke6ng?
Content marketing
The
process
of
crea6ng
valuable
content
i.e.
(Info
GFX,
Whitepapers,
Videos)
for
customers
in
order
to
establish
brand
trust
and
thought
leadership.
A #

5. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
CONTENT VS. TRADITIONAL MARKETINGWhat
are
their
dis6nct
differences?
Content marketing
Creates sharing
directly target
Track and measure
 EXPIRES
LPROVIDES VALUE NON-VALUABLE
1-WAY COMMUNICATION
traditional marketing
$ EXPENSIVE

6. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
COMPETITOR ANALYSISWhat
are
the
other
guys
doing?
Competitor #1
8
3

4
1
v SM AUDIENCE
2,081,058
SM PAGES
16

7. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
COMPETITOR ANALYSISWhat
are
the
other
guys
doing?
5
1

5
1
v
SM AUDIENCE
937,873
SM PAGES
12
Competitor #2

8. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
COMPETITOR CONTENT ANALYSISWhat
type
of
content
are
the
other
guys
crea6ng?
CONTENT BENEFITSINDUSTRY TREND ANALYSIS
Establish
thought leadership
PROVIDE
VALUE TO AUDIENCE
hPps://www.youtube.com/watch?
v=MrSD5Yqv1wU&list=UUZV_jCLE
P4vq7KLmbBqqu8g
CLICK ON LINK

9. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
COMPETITOR CONTENT ANALYSISWhat
type
of
content
are
the
other
guys
crea6ng?
PROVIDE ORGANIZATIONAL
TRANSPARENCY
CONTENT BENEFITSRECRUITMENT MARKETING
MM
ARTICULATES
CAREER OPTIONS AND
GROWTH POTENTIAL
$
hPps://www.youtube.com/watch?
v=7Xe4eHP9Qjc&list=UUQMqUlg36
2Hhar_iCZ9tcjQ
CLICK ON LINK

10. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
COMPETITOR CONTENT ANALYSIS
BLOGSDIGITAL MAGAZINES INFO GFX
What
addi6onal
types
of
content
are
the
other
guys
crea6ng?

11. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
engineers
Who
are
the
other
guys
reaching?
Competitor audience
RECRUITS
PARTNERS
Social media
AUDIENCE
+ 937,873
+ 2,081,058

Y
ó
- $
BLOGS
PUBLICATIONS
PROSPECT CLIENTS

12. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
I
prefer
visual
oriented
content.
“Infographics,
whitepapers
things
that
I
can
share
and
want
to
share
with
others.
Work
is
already
mind
numbing
enough,
the
last
thing
that
I
need
is
another
boring
manual
or
case
study
to
read
through.
A
video
featuring
the
informa6on
would
be
great
silva
I
prefer
informa6on
on
the
go.
Informa6on
that
can
be
viewed
on
my
phone
or
tablet
is
great
because
I
can
check
it
at
my
leisure.
Intelligence gathering resultsWhat
are
engineers
saying
about
the
content
that
they
prefer?
RYAN MIKE

13. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
COMPETITOR CONTENT deficienciesWhat
are
the
other
guys
doing
wrong
and
what
opportuni6es
are
they
missing?
Fail to advertise career vacancies Fail to articulate diverse services
Fail to address customer pain points Fail to detail client / consultant relationship
Fail to provide testimonials
Of satisfied clients
Fail to showcase tradeshow appearances
Lacks definitive style
!
]
F

S
K

14. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
Content ideasWhat
type
of
content
can
we
create?
Content summary
Content
features
P3
engineers
addressing
the
various
pain
points
of
the
Telema6cs
industry.
Produc6on
addresses
the
signs,
causes
and
effects
that
pain
points
have
on
Industry
par6cipants
Content audience
• OEM’s
• Tier
1
suppliers
• Hard
/Sokware

15. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
Content ideasWhat
type
of
content
can
we
create?
Content summary
Content
features
P3
Group
leaders
ar6cula6ng
the
Leadership
Principles
that
they
implement
to
prevent
/
alleviate
common
pain
points
exist
in
the
consul6ng
industry.
Content audience
• C-­‐List
Staff
• Managers
• Team
Leaders

16. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
Content ideasWhat
type
of
content
can
we
create?
Content summary
Content
features
the
current
career
vacancies
that
P3
has.
The
produc6on
details
the
responsibili6es,
requirements
and
employment
benefits.
The
produc6on
also
features
P3
staff
describing
the
role
of
the
posi6on
and
how
it
impacts
the
organiza6on
Content audience
• Engineers
• Recruits
• Job
sites
• Linked
In

17. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
Content ideasWhat
type
of
content
can
we
create?
Content summary
Content
features
behind
the
scenes
look
at
the
research
and
development
process
of
the
publica6on
release.
The
produc6on
also
describes
the
goal
and
benefits
of
the
publica6on
release.
Authors
and
contributors
will
also
be
featured
to
give
their
insight.
Content audience
• OEM
• Tier
1
Suppliers
• Engineers
• Industry
websites

18. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
What
are
the
opera6onal
func6ons
of
Content
Marke6ng?
CoNTENT MARKETING ProCess
Intelligence gathering
Persona development
.
CONTENT DISTRIBUTION
CONTENT CREATION
ROI TRACKING
CONTENT STRATEGY
Z

19. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
How
do
we
create
a
safe
driving
experience
in
coopera6on
with
NHTSA
Guidelines
that
allows
customer
to
incorporate
there
content
to
the
vehicle
.
Addresing pain pointsWhat
pain
points
are
poten6al
clients
enduring?
Requirements definition
and system design
oem

20. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
We
need
assistance
in
finding
solu6ons
to
incorporate
new
organiza6onal
capabili6es
and
competencies
i.e.
(data
analy6cs,
data
governance,
IT
Support)
.
Tier 1
What
pain
points
are
poten6al
clients
enduring?
Talent strategies
And organizational
set up
Addresing pain points

21. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
What
Data
connec6on
system
will
give
our
technology
the
most
op6mum
connec6vity
&
performance
(Com-­‐Bus
system
or
Flexray)
.
Addressing pain pointsWhat
pain
points
are
poten6al
clients
enduring?
Electric and electronic
System integration
osv

22. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
How
do
we
structure
our
applica6ons
so
that
they
can
be
modified
to
operate
with
each
OEM’s
proprietary
HMI
units?
.
Addresing pain pointsWhat
pain
points
are
poten6al
clients
enduring?
Innovation and
Knowledge management
APP DVLP

23. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
MARKETING S.W.O.T. ANALYSIS
Weaknesses
Threats
opportunities
Strengths
• Dedicated
opera6on
focus
on
fast
growing
industry
• Brand
posi6oning
as
experienced
prac66oners
of
growing
industry
• Limited
forms
of
marke6ng
• Need
dedicated
recruitment
strategy
• Lack
social
media
influence
and
presence
• Completely
dominate
thought
leadership
in
Telema6cs
• Increases
recruitment
and
vacancy
awareness
• Develop
effec6ve
marke6ng
template
to
apply
to
addi6onal
organiza6onal
scopes
• Compe6tor
can
integrate
into
industry
and
dominate
through
SM
Influence
• Meet
minimal
talent
requirement
for
recruit
to
sustain
innova6ve
&
compe66ve
edge

24. YOUR COMPANYwww.companyweb.com
LOGO
COMPANY
Management
SUPPORT
Consulting
services
Engineering
solutions
Content
Marketing
PRESENTATION conclusionDoes
content
marke6ng
fit
for
the
P3
Group?
QUESTIONS, CONCERNS & COMMENTS
!