Kyle Porter, CEO of SalesLoft, joined Sangram Vajre, CMO of Terminus at the SiriusDecisions Summit 2015 to share a case study of how his company uses account-based marketing (ABM) at scale across a variety of use cases.

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5 Ways How Account-Based Advertising Automation
Helped SalesLoft Grow 2000% in 2014
Kyle Porter, CEO, SalesLoft
Sangram Vajre, CMO, Terminus

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Sangram Vajre, Co-Founder and CMO
@sangramvajre

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• Co-founded by David Cummings (founder of Pardot)
• Headquartered at the Atlanta Tech Village
• Customers from SMB to Fortune 500
Eric Spett
CEO
Sangram Vajre
CMO
Eric Vass
CTO
David Cummings
Chairman
Leadership Team
Company Background

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Account-Based Marketing At Scale
What Does Terminus Do?

5. Turning Modern Marketers Into Customers

6. Kyle Porter, CEO
@kyleporter

7. • Founded SalesLoft in 2011
• Over 200 sales & marketing articles
• Grew from 5 employees to 60+ in <18 months

9. • Application of record for sales development
• Grew Revenue 2000% in 2014
• Over 1400 clients, 30,000+ users
• Help customers set more qualified appointments

12. 5 Simple & Immediate Applications of
Account-Based Marketing

13. A new way of advertising…

14. 1. Pre-Show Marketing to Attendees

15. 2. Run Ads with Outbound Prospecting

16. 3. Run Ads to Open Ops

17. 4. Partner Advertising

18. 5. Client Retention

19. Evaluating Results

20. 1. Pre-show Marketing
2. Outbound Prospecting
3. Open Opportunities
4. Partner Advertising
5. Client Retention and Delight

21. 2000% Increase In Growth For 2014