It’s extremely difficult for brands to break through to consumers. Ad blindness is at an all-time high, and consumers have increasingly high expectations for authenticity that speaks to them and captures their attention across various channels, most often mobile and social. In order to break through the clutter of advertisements, brands need large amounts of authentic content that can resonate with diverse audiences. What they need is content with enough volume, variety, veracity, velocity and value. But, creating content with each of the 5 V's can be difficult. After partnering with numerous brands over the past five years, AspireIQ has found that the only way to achieve this is through building large-scale communities of content creators or social media influencers to power content production.

1. 1
OF CREATIVE
V’s5THE

2. 2
Building an effective
brand today is
than ever before
HARDER

3. 3
Building an effective
brand today is
than ever before
HARDER
Monopolies on
distribution channels like
print, radio, and TV used
to be possible…

4. 4
Building an effective
brand today is
than ever before
HARDER
…But in
today’s
digital age,
there is
infinite
competition.
Monopolies on
distribution channels like
print, radio, and TV used
to be possible…

5. 5

6. 6
Ad blindness is at an all-time high…

7. 7
…and consumers have increasingly
high expectations for advertisements
that speak to them and capture their
attention across various channels,
especially social.
Ad blindness is at an all-time high…

8. 8
For every digital
channel, saturation
is the ENEMY

9. 9
For every digital
channel, saturation
is the ENEMY
Keeping up with consumer
preferences and demand
necessitates a new way of thinking
about creative and personalization.

10. 10
For every digital
channel, saturation
is the ENEMY
But how can brands
produce personalized
content?
Keeping up with consumer
preferences and demand
necessitates a new way of thinking
about creative and personalization.

11. 11

12. 12
Harness the power
of hundreds of
thousands of social
media influencers.

13. 13
Influencer generated
content is inexpensive
and drives 8x
more online
engagement than
branded content.
Harness the power
of hundreds of
thousands of social
media influencers.

14. ​If done in the traditional way, it
would require a nearly impossible
amount of time and resources to
produce personalized creative at
scale and the content wouldn’t result
in the returns that authentic creative
will generate.

15. Brands need large amounts
of authentic content that
can resonate with broad and
diverse audiences.
What they need is the 5 V’s
of content–volume, velocity,
variety, veracity and value.

16. Each consumer demands a
personalized experience.
1.VOLUME
+

17. A whopping 42%of respondents
said they “get annoyed when their
content isn’t personalized.”

18. But, personalization requires thousands of
authentic, diverse images and videos–far
more than any agency or in-house team
could ever create.

19. By leveraging hundreds of
thousands of influencers, brands can
source enough content for each of their
unique audiences.

20. Content grows stale
quickly.
2. VELOCITY

21. Every minute of last year, more than 3.3
billion social media users posted
46,740 photos on Instagram
alone.

22. 3-6 MONTHS
Today’s Content Creation Process Can’t Keep Up
Slow Expensive Inauthentic
Not Data
Driven Imprecis
e
Conceptualization &
Planning
Photoshoot Approval

23. Influencers act as self-contained
creative agencies that can produce content in a
matter of days and weeks, not months.

24. It’s no longer a
“single slogan” world.
3.VARIETY

25. Each consumer is different, and the only way
to capture their attention is through content
that appeals to their different tastes and
interests.

26. Male 18-25
Budget Conscious
Student
Female 18-25
Fashion Forward
Lives in NY
Male 30-35
Family
Professional
Female 25-35
Newly Married
Pet owner
The goal: The best content for each person….

27. Female 18-25
New College Grad
Male 30-35
High Income
Female 30-45
Married w/ Kids
Female 24-30
Foodies & Trendy
Retargeting
Cart Additions
Product Marketing
Social Proof
Email Reactivation
Active Users
First-Time
Product Education
…on each channel

28. It’s difficult to replicate
authenticity in a studio.
4. VERACITY

29. A study from Cohn & Wolfe found that nearly
nine out of 10 consumers are
willing to take action to reward a
brand for its authenticity.

30. Influencers are well versed in creating
content the resonates with their audience.
So much so that 49% of consumers
rely on them for product
recommendations.

31. Authentic content allows marketers to have a one-to-one
conversation with each of their customers.
13% LIFT FROM
IMAGE FEATURING
CHILD
Target:
Female, 25-39
Interested in
Weight Loss
Target:
Female, 25-39
Busy Moms

32. Scale up content
generation without
breaking the bank.
5. VALUE

33. 33
Producing personalized creative
at scale in a traditional way
would require a tremendous
amount of money.

34. 34
Scales massively
Performs better than brand
directed content
Fast turnaround
Optimized for social
INFLUENCER GENERATED
CONTENT

35. 35
Who We Are
AspireIQ is the leading influencer marketing platform built for scale. Our
powerful tools streamline in-house teams ability to connect with,
manage and track hundreds of influencer collaborations from A to Z–
allowing you to working with 10x the influencers, in half the time
Visit Us
sales@aspireiq.com aspireiq.com