1. Social Media Marketing
for Business,
Entertainment & Music
Presentation at the Music Institute
Hollywood, California
Thursday, January 31, 2013
Teri Thompson, President
Rocky Peak Enterprises, LLC
@TeriThompson1
Teri.thompson@rockypeak.com
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2. Teri Thompson

3. Cuba Austria
Canada
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4. Consider The Following
•One Tweet – a message with no more than 140 characters
– turns into $33 million-plus in Haitian disaster relief
•A Town Hall meeting on transportation systems in
Orange County, California is viewed in real-time in
•Russia
•Western Europe
• Asia
•Former struggling competitors are
thriving by sharing customers

5. WHY SHOULD I CARE?
IF NOT FOR YOURSELF, THEN FOR YOUR STAKEHOLDERS
•100,000 people a day are joining a community somewhere
around the world
•Audiences and consumers are relying on each other for buying
decisions
“Reviews are the New Advertising”
“Conversation is Currency”
•Be aware of how to harness these platforms for professional
and personal branding
•Stay relevant and in business

6. 2010 United States Library of Congress
Archive all tweets from 2006 into the future for
historical purposes
“Plane on the Hudson”
“ Arrested” Stanford student
Real-time is simultaneously becoming history

7. What is Social Media? Defined
 Free digital platforms
that support conversation
within a community
 Media that is Social
 New Tools
 Instead of one-to-one
It is one-to-many

8. What is Social Media? Reach
United States -Popular
 Facebook 1 Billion +
 Twitter 478 Million +
 LinkedIn 175 Million+
 YouTube 2 Billion videos per/day
 Pinterest 27 Million
 Blogger & Tumblr
International
 QQ, Qzone, Weibo Sina, Kaixin,
– Ren Ren
 Xing, StudiVZ , V Kontakte

9. Facebook
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10. Digital Natives (Mark Prensky – Harvard Univ)
•Generation Y, Generation Net redefined
•Males /Females under 35 years of age
•In U.S. 90 million
•Outnumber Baby Boomers 70 million = “Youth Bulge”
Beck, John C., Wade, Mitchell. “Got Game: How the Gamer Generation is Reshaping Business Forever.”
Boston, Harvard Business School Press, 2004. 1-2.
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11. Why Now? Perfect Storm
Free
Technology
Communications
Shift
Digital Global
Natives Recession
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12. Small Business Survey
Social Media Understanding Gap
2 in 5 reported Word-of-Mouth main way
they got business
Research: eMarketer.com Hiscox June 2011

13. No Control!
FEAR

14. Manage the Conversation
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15. Social Media Conversation Strategy
Rule #1
 Start with Listening:
– Where the conversation is taking place about
you, your product, brand, industry
– The Voice of:
the individual 1st, 2nd, 3rd layer
the community
 Find the Influencers
 Empower
Audience, customers, consumers, clients, friends, followers

16. Rule #2 - Social Media Strategy
Rules of Engagement
 Openness
 Transparency
 Truthfulness
 Authenticity
 Adding Value
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17. Social Media Strategy
Rule #3
Keep the same branding -
name & graphics/color
across all social media platforms
for brand consistency
&
Link them!
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18. Social Media Strategy
Rule #4
Develop a brand “persona” as your
voice/image on social media
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19. Social Media Strategy
Rule #5
Develop content YOU would like to receive.
Put this shareable content in the hands of
influencers
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20. Power Tweets
Singing “Tweetagrams”
The Rockabellas
by Orange
Isaiah Mustafa – Old Spice:
“The Man Your Man Could Smell Like”
Weiden +Kennedy
http://www.youtube.com/watch?v=owGykVbfgUE http://www.youtube.com/watch?v=zjT3z_qlq7g
Custom Tweets/Responses - JS Beals
http://www.youtube.com/OldSpice#p/c/484F058C3EAF7FA6/4/_-fLV28SkZ8

21.  Arkitect Beats
 Promoting Music/Beats for artists and companies to use
for personal or commercial needs

22. Nic Adler – “How Social Media Saved
The Sunset Strip”
 Transformed and revitalized
business at the Roxy and along
Sunset = RETHINK
“The Social Strip” COMPETITION

23. Competition Transforms into Co-Opetition
Business Building
Sunset Strip Music Festival
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24. RETWEET FOR CONTENT
Step 1: User reaches landing page and connects to Step 2: User authenticates the PromoJam
twitter application
Step 3: User is presented with the tweet and clicks Step 4: User is authenticated to access the
to post “exclusive” page to download, view, grab a promo
code and more!

25. Gaming as 360° Engagement
Awareness Building = Ratings = Sales
Starring Jennifer Garner
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26. Business Case for Blogging
Companies that blog:
•Generate 67% more leads per month
•Generate 55% more website visitors
•Have 434% more indexed pages
= more leads = more sales
Resource: eMarketer 2011
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27. Facebook for Real Estate
• 35% of buyers in the U.S. said
they used a social media site for
recommendations before buying
property.
“Social media has turned into a
platform where buyers are more
influenced by their close networks –
primarily on Facebook.”
Source:SocialAppsHQ
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28. Advertising & Sales Channel
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29. LinkedIn Demographics
•Typical profile
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30. Personal Branding
Brand “YOU”
•Consider your focus:
1. What are your attributes?
2. What brand are you trying to build?
3. Why?
4. Do you want to become an expert?
5. Do you want to establish your
• Company’s name
• Own name
• Both
6. Go niche
• Consistent handles across all platforms
• LinkedIn Profile a Must with BranchOut catching up

31. Entertainment Social Media
Leading Edge
CONTENT

32. Thank You – AMA & Music Institute
• Embrace The
Future
• Empower
Yourself
• Lead the Way
Teri Thompson
www.powerrtm.com
@TeriThompson1
FB: Teri.Thompson1
LinkedIn: TOThompson
terithompson@powerrtm.com