SlideShare ist ein Scribd-Unternehmen logo
1 von 29
MEDIA COMPONENT 1
SECTION B
VIDEO GAMING INDUSTRY
FUTURE OF MOBILE GAMING
EMERGING
TRENDS
1. Mobile game brands
The widespread success of Pokémon
Go last year, as well as the release of
Super Mario Run, have set the pace.
The growth of brands in the future will
likely center on a more integrated
marketing approach, bringing together
channels like social media, influencers
and celebrities, as well as still- and
motion-picture techniques.
2. Free to play – free to start
Casual gamers, who make up the bulk of the mobile
gaming audience, are typically reluctant to spend
money for a game they likely won’t play for more than
a few days.
Therefore, fixed price tags are rarely an option for
mobile game makers, and instead, Booster Packs and
IAPs (in-app purchases) have taken center stage as the
primary source of revenue.
3. Multiplayer and social features
Technology has been consistently moving towards deeper social engagement, and games haven’t been
left behind.
Today, games are now social havens where like-minded people can meet and interact while blowing off
zombie-brains and exploring post-apocalyptic cities.
4. Mobile eSports
Traditionally, eSports have been
reserved almost exclusively for the PC
and console market. In recent times,
however, mobile gaming seems to be
making inroads in the space.
Spearheading the bold move are
Vainglory and Clash Royale, both
which are paving the way for a new
generation eSports games, tailored for
and better-played on mobile.
5. VR and AR
Virtual reality kicked into high-gear last year when the HTC Vive, the Oculus Rift, and
the PlayStation VR hit the shelves.
However, not everyone is able to afford these, the Samsung Gear VR offered users
more than decent virtual reality experience. The release of the Daydream View was yet
another plus for the mobile gaming industry.
REALITY OF THE ‘CONSOLE
DECLINE’
• The console market has suffered decline particularly during the past three
years, with a thinning out of big-box publishers like THQ and Midway, and
the closure of successful development studios responsible for some of the
best-loved franchises in the business.
• Many commentators see this, along with plummeting retail sales, as the
beginning of the end of the console business, as more developers move to
mobile, PCs and tablets, shunning high game prices for free-to-play
services, value for money bundles and app stores that offer distribution
opportunities to millions of consumers.
HOW DOES PC GAMING FARE IN
THE OVERALL MARKET?
• With $32.3 billion in revenue, PC gaming made up 28% of the industry’s $116
billion value in 2017.
• Boxed PC games still drew in $3.2 billion, while the similarly shrinking browser
game market earned $5.2 billion, with the remainder of revenues earned
through digital sales of standalone games and add-on content.
• Overall, both PC and console games saw growth this year just under 4%, with
the latter portion of the industry accounting for 29% of annual revenue.
• the mobile market had explosive growth this year, with 23.3% year over year
growth to $50.4 billion in revenue, accounting for 43% of the industry’s total
revenue.
IS VR BECOMING MORE
MAINSTREAM?
• Between their (Samsung–and Facebook) launches last year and the end of March,
according to SuperData Research, consumers had purchased a combined total of
about 7.7 million of the five most high-profile VR headsets—the Gear VR, Sony’s
PlayStation VR, Google’s Daydream View, HTC’s Vive, and the Oculus Rift.
• Even though SuperData predicts that those numbers will rise to 15.9 million total
headset sales by the end of 2017, those are not the numbers of a mainstream
technology, especially considering that other data suggests little regular usage of
those VR systems.
• Many consumers believe the VR gear, especially high-quality systems, costs
too much. The Vive, for example, costs $798, while the PSVR and Rift run
$398. All three systems require being tethered with pricey computing
hardware, either gaming-quality PCs in the case of the Rift and Vive, or the
PlayStation 4 for the PSVR.
• While mobile systems like the Gear VR or Daydream View are fairly easy to
use, they still require frequent updates, and continue to appear bulky in size.
HOW MARKETERS ARE STEPPING
INTO THE WORLD OF VR
• VR provides consumers with a platform to interact with a brand in a more personal
way and has proven to be a beneficial tool for marketing, education, web design
and other spheres of work.
• A number of big brands have already started to benefit from this technology. IKEA
uses VR in its app, giving buyers the option to virtually check how the furniture will
look in their house without visiting the store.
• Another big brand is Oreo. In order to promote its newly filled cupcake-flavored
cookies, the brand created an animated virtual video where users can experience
the magical fantasyland complete with chocolate canyons and milk rivers.
HOW DOES OWNERSHIP AND
USAGE OF THE ‘VR’ COMPARE
GLOBALLY, AND BY MARKET?
HOW HAS TECHNOLOGY
CHANGED GAMING?1. Artificial intelligence has grown by leaps and
bounds.
Computers have earned to play dozens of vintage
video games without any prior help in how to achieve
human-like scoring abilities.
The intelligent machine learns by itself from scratch
using a trial-and-error approach that is reinforced by
the reward of a score in the game.
This is fundamentally different to previous game-
playing “intelligent” computers- it’s already gotten to
the point where it is training a computer-controlled
player to act like a human. An example being, The
Deep Q-network which has learned to play Space
Invaders and Breakout.
2. Online play ‘is the icing on the cake’
The evolution of MMORPG (Massively Multiplayer Online
Role Playing Game), has meant online gaming has
become an entirely different experience today.
At present, gamers can engage and play with fellow
gamers online regardless of their geographical locations.
An example being, ‘All Slots Casino’.
4. Graphical upgrades are so much enhanced
Technology has apparently allowed for enhanced graphics by
means of hardware upgrades.
Today is the scene of high-speed hardware, which allows for
more instructions, pixels, and shading—even on an enormous
scale. An example being Minecraft.
5. Portability has made gaming convenient
Gaming consoles were miniaturized and made easily
transportable, meaning people could now game anywhere any
time.
But the uniqueness about being able to game any time
anywhere is just undeniable.
3. The third dimension looks wonderful
Now, most games are three dimensional games, as
opposed to the two dimensional games which only
consisted of top-down, platformers, and views.
Third dimensional games have the betterment of
graphics software, and they are even looking better.
The stride to the third dimension has changed
something fundamental regarding the way games
look and feel.
An example being, Penelope; a 3D Game
4 TECHINCAL
IMPROVEMENTS
IN GAMING
1. ONLINE PLAY
Connects people with
other like-minded gamers
from all over the world.
2. BETTER GRAPHICS
As 3D games and VR games
become more and more
popular, we’ll be able to
experience games in a way
that was hard to imagine just
a few shorts decades ago.
3. GAMES ARE EVERYWHERE
The ease of access, free
downloads and a wide range
of games, from learn to read
games, to playing real casino
games and everything in
between.
4. CLOUD BASED
TECHNOLOGY
Freeing up space on the
computer, phone or game
console, cloud based
technology will make
games more accessible for
everyone.
REGULATION
• There's no specific law that prevents parents from letting their kids play violent or
sexualised video games.
• The Classification System that applies to video games in the UK:
Previously, the UK used a combination of PEGI (Pan-European Games Information)
ratings and BBFC (British Board of Film Classification) classifications.
Now however, only the PEGI system is used (unless the game is rated R18 –
pornographic, in which case the BBFC is still involved).
• In July 2012 it became the Video Standard Council's (VSC – operating under the
name GRA – Games Rating Authority) legal responsibility to rate games.
ASSASINS CREED - MARKETING AND
REPSONSE IN JAPAN, EUROPE AND
AMERICA
• Ubisoft's chief sales and marketing officer Geoffroy Sardin
“We wanted to address and involve the consumer in advance, especially digitally. And
through the marketing website to have direct contact in advance with the dev team,
through our forums and community tools. To ask the community what they want and
what they don't want. What they understood and what they didn’t.”
• The new setting and hero helped towards that goal, giving people who perhaps
weren't familiar with Ezio an entry point into the franchise. Also key was finding
ways to reach people using new media, both social and mainstream.
• Within the UK, the company decided to use new media with the media. They supported
in the summertime a huge campaign of advertising in the cinema, using a new type of
communication based on the RISE CAMPAIGN, a short movie using new emotions in
the communication for the brand.
• All social websites and the Facebook front page was used, as they recruited more than 2
million people, and more new fans. This paved the way for media, quality and social
websites.
• The marketing strategy was focused on consumer point of view in advance. The money
was spent before the launch, as that the game was first revealed in March, a full nine
months before release.
“Another thing that is very important for the lifecycle is the transmedia offer. All the
figurines, the books, the publishing, and we have a movie in the next coming year. So it's
not only about games, we are talking about a global brand, and this is the life cycle
management we want to set up now.”
SALES FIGURES DECEMBER 2017
• For the quarter, Ubisoft posted €725.0 million ($890.73 million)
in revenue, up 36% year-over-year and well above both the
publisher's original and revised revenue targets. Among the
studio's major releases for the quarter were Assassin's Creed:
Origins and South Park: The Fractured But Whole.
• Assassin's Creed in particular was singled out for praise by the
company, which noted that it was the third-best seller in the
Europe, Middle-east and Africa region last year.
DEFINITIONSMMORPG – an online role-playing video game in which
a very large number of people participate
simultaneously.
An example : World of Warcraft 2004
Persistent Worlds – is a virtual world which "continues
to exist and develop internally even when there are no
people interacting with it“
An example: Neverwinter Nights 2002
CRPG – Computer Role Playing Game) Role playing on
the computer, typically in a fantasy environment,
although some take place in a medieval setting. A
major characteristic of CRPGs is the user's ability to
move freely throughout the venue.
An example : The Banner Saga 2014
Augmented Reality -a technology that
superimposes a computer-generated image on
a user's view of the real world, thus providing a
composite view.
An example: Pokémon GO
Avatar – An avatar is a personalized graphical
illustration that represents a computer user, or a
character or alter ego that represents that user.
An avatar can be represented either in three-
dimensional form (for example, in games or
virtual worlds) or in two-dimensional form as
an icon in Internet forums.
An example: Pokémon – Nintendo video game
APPEAL OF VIDEO GAMES
• It allows people to connect through a range of platforms; e.g. Xbox and
social media ; Facebook, Twitter, Snapchat etc.
• It allows an individual to challenge themselves through competition, as
there as an opportunity for a single player to vs a multi player.
• The intertextuality allows an individual have a sense of escapism as the
persistent worlds within a game, allow this to happen.
• Avatars allow an individual to have no constructed boundaries, as tge
virtual world allows a person to be in control of their own actions,
regardless of how dangerous.
TRAILER - MARKETING
• The trailer starts of with the ‘Pegi 18’ logo confirming and informing the consumers,
who the ‘Assassins Creed’ video game is targeted to, thus their audience.
• The French video game publisher ‘Ubisoft’ is featured at (0:08) within the trailer, to
inform the consumers.
• The narrative of the trailer being of a young girl, whose mother was a slave and
father being a white man of ‘opportunity and wealth’. The young girl thus goes on a
mission to be a symbol of hope for the enslaved, and become an ‘Assassin’. The
narrative used is a powerful one, as it explores topical issues of slavery and
inequality.
• The lead character is both a female and of colour, allowing the game to
appeal to more people, therefore allowing the target audience to be
expanded.
• The use of heightened dramatic sounds, with pauses allows a feeling of
suspense to be build, intriguing a consumer about the game.
• The use of visuals and colours also allow the audience to gain a feel for the
game, allowing them to be in control of whether they want to buy the game
or not.
• The use of written text also features throughout the trailer;
• ‘ALL NEW MISSIONS’ being presented at (1:16)
• ‘UPGRADED LEVELS AND ENVIRONMENT’ at (1:19)
• ‘REFINED GAMEPLAY’ at (1:23)
• ‘A TRUE HD EXPERIENCE’ at (1:26)
• With the actual name of the game being presented right at the end at (1:44)
‘ASSASINS CREED LIBERATION HD’
BOBO DOLL EXPERIMENT
• Bandura, Ross, and Ross (1961) tested 36 boys and 36 girls from the Stanford
University Nursery School aged between 3 to 6 years old.
• The researchers pre-tested the children for how aggressive they were by
observing the children in the nursery and judged their aggressive behaviour on
four 5-point rating scales.
• The Bobo Doll Experiment was performed in 1961 by Albert Bandura, to try and
add credence to his belief that all human behaviour was learned, through social
imitation and copying, rather than inherited through genetic factors.
RESULTS:
• Children who were exposed to the aggressive model were more likely to
show imitative aggressive behaviour themselves.
• Prediction four was proved correct in that boys were nearly three times
likely to replicate physically violent behaviour than girls.
• The measurements for verbally aggressive behaviour again showed that
children exposed to aggressive role models were more likely to imitate this
behaviour. The levels of verbal aggression expressed were about the same
for boys and girls.
BOBO DOLL EXPERIMENT APPLIED
TO ASSASSINS CREED III: LIBERATION
• Bandura’s ‘Bobo Doll Experiment’ can be applied to ‘Assassins Cred III :
Liberation’, as it can be argued that children who are exposed to the aggressive
nature in the game are more likely to show imitative aggressive behaviour
themselves. Assassins Creed III : Liberation deals with lots of violence and hatred
towards a specific group of individuals, being white men. As the game features a
mature subject matter of slavery, it could also create mixed emotions for those
who may be playing the game and are under the pegi rated age of 18.
Therefore it can be argued that ‘Assassins Creed III: Liberation’ poses a threat, as it
may encourage individuals to use this verbal and physical violence, within the real
world, as opposed to just the virtual wold.
AUDIENCES
• The company decided to include a mixed – race female protagonist in Aveline
de Grandpre to reach a wider audience. The gaming industry usually features
male protagonists within their video games, as stereotypically companies
consider their consumers to be male orientated. However, there are also
females that do enjoy playing the video games, and thus by including a female
protagonist, this allows the company to broaden their target audience, and
gain new and more consumers.
• The female protagonist being mixed – race also breaks the stereotypical video
gaming ideals, of a white character. The fact that she is mixed race, allows the
company to also reach a wider audience and broaden their target audience, as
it allows consumers to see a part of them, being their culture or background.
This has the potential to make the game personal to an individual or a group
of people, as the theme of slavery is heightened within the ‘Assassins Creed III:
Liberation’ game.
RESPONSES TO ‘ASSASINS CREED
III: LIBERATION’
• Gamespot website has a positive response to the game, with the consumers
appreciating the fact that the game features a female protagonist.
• Eurogamer. Net features both positive and negative reviews, as the positive
reviews include the positive response to the protagonist being foremost a
female protagonist and mixed race. The negative reviews include the fact that
the game takes time to collect winnings.
• UK ign.com features both positive and negative responses. The positives being
that the game features a creative narrative and main character; a female
protagonist. However, the game features which are placed to be used, thus
limiting personal control within the game.
FEMALE REPRESENTATION IN
GAMING
• The mixed – race female protagonist in Aveline de Grandpre subverts traditional ideals
or stereotypes within the gaming industry. Traditionally, a white male protagonist is the
most represented character presented within the gaming industry, as it is what most
companies/ publishers believe the target audience are. However, the audiences of
gaming are both males and females and consist of a wide range of backgrounds.
• Therefore, by ‘Assassins Creed III: Liberation’ including a female protagonist who is
mixed race, the audience can be expanded, and path the way for other publishers and
companies to use both female protagonists and different cultural backgrounds.
PRODUCERS TARGETING , ATTRACTING,
REACHING, ADDRESSING AND
CONSTRUCTING AUDIENCES
• The game is a hand held device, and
therefore targets and attracts ‘on the
go’ gamers who use a mobile phone,
as opposed to a console and PC
gamers. In addition, it features
practical usage, and therefore
addresses and reaches a demographic
for those aged eighteen years and
above. This therefore makes the game
more appealing compared to others
which consist of multiple wiring,
remotes, Pc’s etc.

Weitere ähnliche Inhalte

Was ist angesagt?

Game in progress new business models for the videogame industry
Game in progress new business models for the videogame industryGame in progress new business models for the videogame industry
Game in progress new business models for the videogame industryLuc Bourcier
 
Game Industry - trends
Game Industry - trendsGame Industry - trends
Game Industry - trendsVictory Media
 
Gamify adtech london_2011
Gamify adtech london_2011Gamify adtech london_2011
Gamify adtech london_2011Kobi Edelstein
 
Riot Games Interview presentation Product launch plan
Riot Games Interview presentation Product launch planRiot Games Interview presentation Product launch plan
Riot Games Interview presentation Product launch planEdward Hwang
 
The great golem distribution plan
The great golem distribution  planThe great golem distribution  plan
The great golem distribution planSimonVia
 
Trending The Future - Gaming Beyond Reality
Trending The Future - Gaming Beyond RealityTrending The Future - Gaming Beyond Reality
Trending The Future - Gaming Beyond Realityspace150
 
Social Gaming
Social GamingSocial Gaming
Social Gamingcresendo
 
Patrick Hess - Term Paper
Patrick Hess - Term PaperPatrick Hess - Term Paper
Patrick Hess - Term PaperPatrick Hess
 
Video games bible
Video games bibleVideo games bible
Video games bibledpagoffs
 
Mobile Game Industry Analysis 2011
Mobile Game Industry Analysis 2011Mobile Game Industry Analysis 2011
Mobile Game Industry Analysis 2011Futurebooks
 
COMPUTER GAMES VS SMARTPHONE GAMES
COMPUTER GAMES VS SMARTPHONE GAMES COMPUTER GAMES VS SMARTPHONE GAMES
COMPUTER GAMES VS SMARTPHONE GAMES ramal699
 
Social game revenue potential, costs, and the keys to being successful in the...
Social game revenue potential, costs, and the keys to being successful in the...Social game revenue potential, costs, and the keys to being successful in the...
Social game revenue potential, costs, and the keys to being successful in the...Mike Turner
 
Financial issues and market trends
Financial issues and market trends Financial issues and market trends
Financial issues and market trends Ham'zzah Mir-zza
 
Online gaming
Online gamingOnline gaming
Online gamingsfenech
 
Video games bible
Video games bibleVideo games bible
Video games bibledpagoffs
 

Was ist angesagt? (20)

Game in progress new business models for the videogame industry
Game in progress new business models for the videogame industryGame in progress new business models for the videogame industry
Game in progress new business models for the videogame industry
 
Game Industry - trends
Game Industry - trendsGame Industry - trends
Game Industry - trends
 
Gamify adtech london_2011
Gamify adtech london_2011Gamify adtech london_2011
Gamify adtech london_2011
 
Riot Games Interview presentation Product launch plan
Riot Games Interview presentation Product launch planRiot Games Interview presentation Product launch plan
Riot Games Interview presentation Product launch plan
 
The great golem distribution plan
The great golem distribution  planThe great golem distribution  plan
The great golem distribution plan
 
04 TMID
04 TMID04 TMID
04 TMID
 
Trending The Future - Gaming Beyond Reality
Trending The Future - Gaming Beyond RealityTrending The Future - Gaming Beyond Reality
Trending The Future - Gaming Beyond Reality
 
Alt forge final deliverable
Alt forge final deliverableAlt forge final deliverable
Alt forge final deliverable
 
Social Gaming
Social GamingSocial Gaming
Social Gaming
 
Patrick Hess - Term Paper
Patrick Hess - Term PaperPatrick Hess - Term Paper
Patrick Hess - Term Paper
 
Genshin Impact: Company Analysis
Genshin Impact: Company AnalysisGenshin Impact: Company Analysis
Genshin Impact: Company Analysis
 
Video games bible
Video games bibleVideo games bible
Video games bible
 
Eco eco. of gaming inc.
Eco eco. of gaming inc.Eco eco. of gaming inc.
Eco eco. of gaming inc.
 
Mobile Game Industry Analysis 2011
Mobile Game Industry Analysis 2011Mobile Game Industry Analysis 2011
Mobile Game Industry Analysis 2011
 
COMPUTER GAMES VS SMARTPHONE GAMES
COMPUTER GAMES VS SMARTPHONE GAMES COMPUTER GAMES VS SMARTPHONE GAMES
COMPUTER GAMES VS SMARTPHONE GAMES
 
Social game revenue potential, costs, and the keys to being successful in the...
Social game revenue potential, costs, and the keys to being successful in the...Social game revenue potential, costs, and the keys to being successful in the...
Social game revenue potential, costs, and the keys to being successful in the...
 
Financial issues and market trends
Financial issues and market trends Financial issues and market trends
Financial issues and market trends
 
Minecraft
MinecraftMinecraft
Minecraft
 
Online gaming
Online gamingOnline gaming
Online gaming
 
Video games bible
Video games bibleVideo games bible
Video games bible
 

Ähnlich wie Gaming industry

Assassin s creed-3---liberation (2)
Assassin s creed-3---liberation (2)Assassin s creed-3---liberation (2)
Assassin s creed-3---liberation (2)Maciek Strzyzewski
 
Assassin's Creed III - Liberation
Assassin's Creed III - LiberationAssassin's Creed III - Liberation
Assassin's Creed III - LiberationAshton Parker
 
Examining Social Gaming for the Chinese Market | Kevin Li
Examining Social Gaming for the Chinese Market | Kevin LiExamining Social Gaming for the Chinese Market | Kevin Li
Examining Social Gaming for the Chinese Market | Kevin LiJessica Tams
 
Game development trends of 2021
Game development trends of 2021Game development trends of 2021
Game development trends of 2021SameerShaik43
 
Gaming a blast to technology, economy and globalization
Gaming a blast to technology, economy and globalization Gaming a blast to technology, economy and globalization
Gaming a blast to technology, economy and globalization Soumo Dhali
 
Carat @E3 2019 Wrap Up Report
Carat @E3 2019 Wrap Up ReportCarat @E3 2019 Wrap Up Report
Carat @E3 2019 Wrap Up ReportCarat USA
 
Accenture pulse-gaming-disruption
Accenture pulse-gaming-disruptionAccenture pulse-gaming-disruption
Accenture pulse-gaming-disruptionSumit Roy
 
G A M Emarketing 08 02 07
G A M Emarketing 08 02 07G A M Emarketing 08 02 07
G A M Emarketing 08 02 07camilox
 
What are the Forthcoming Game Development Trends.pptx
What are the Forthcoming Game Development Trends.pptxWhat are the Forthcoming Game Development Trends.pptx
What are the Forthcoming Game Development Trends.pptxRed Apple Technologies
 
The future of communication technology in 2023
The future of communication technology in 2023The future of communication technology in 2023
The future of communication technology in 2023bdsfalcon
 
BIS Powerpoints ( game stop )
BIS Powerpoints ( game stop ) BIS Powerpoints ( game stop )
BIS Powerpoints ( game stop ) JoelYong3
 
Mobile Games- A Critical Analysis of Players and Culture
Mobile Games- A Critical Analysis of Players and CultureMobile Games- A Critical Analysis of Players and Culture
Mobile Games- A Critical Analysis of Players and Culturepumascomm
 
Newzoo Global Games Market Report 2017
Newzoo Global Games Market Report 2017 Newzoo Global Games Market Report 2017
Newzoo Global Games Market Report 2017 Newzoo
 
GaaS Whitepaper 2009
GaaS Whitepaper 2009GaaS Whitepaper 2009
GaaS Whitepaper 2009Atul Bagga
 

Ähnlich wie Gaming industry (20)

Assassin s creed-3---liberation (2)
Assassin s creed-3---liberation (2)Assassin s creed-3---liberation (2)
Assassin s creed-3---liberation (2)
 
Assassin's Creed III - Liberation
Assassin's Creed III - LiberationAssassin's Creed III - Liberation
Assassin's Creed III - Liberation
 
Examining Social Gaming for the Chinese Market | Kevin Li
Examining Social Gaming for the Chinese Market | Kevin LiExamining Social Gaming for the Chinese Market | Kevin Li
Examining Social Gaming for the Chinese Market | Kevin Li
 
Gaming
GamingGaming
Gaming
 
Game development trends of 2021
Game development trends of 2021Game development trends of 2021
Game development trends of 2021
 
Gaming a blast to technology, economy and globalization
Gaming a blast to technology, economy and globalization Gaming a blast to technology, economy and globalization
Gaming a blast to technology, economy and globalization
 
Console Gaming.pdf
Console Gaming.pdfConsole Gaming.pdf
Console Gaming.pdf
 
Carat @E3 2019 Wrap Up Report
Carat @E3 2019 Wrap Up ReportCarat @E3 2019 Wrap Up Report
Carat @E3 2019 Wrap Up Report
 
Accenture pulse-gaming-disruption
Accenture pulse-gaming-disruptionAccenture pulse-gaming-disruption
Accenture pulse-gaming-disruption
 
G A M Emarketing 08 02 07
G A M Emarketing 08 02 07G A M Emarketing 08 02 07
G A M Emarketing 08 02 07
 
PJO-3B
PJO-3BPJO-3B
PJO-3B
 
What are the Forthcoming Game Development Trends.pptx
What are the Forthcoming Game Development Trends.pptxWhat are the Forthcoming Game Development Trends.pptx
What are the Forthcoming Game Development Trends.pptx
 
The future of communication technology in 2023
The future of communication technology in 2023The future of communication technology in 2023
The future of communication technology in 2023
 
blog report
blog reportblog report
blog report
 
BIS Powerpoints ( game stop )
BIS Powerpoints ( game stop ) BIS Powerpoints ( game stop )
BIS Powerpoints ( game stop )
 
Mobile Games- A Critical Analysis of Players and Culture
Mobile Games- A Critical Analysis of Players and CultureMobile Games- A Critical Analysis of Players and Culture
Mobile Games- A Critical Analysis of Players and Culture
 
Newzoo Global Games Market Report 2017
Newzoo Global Games Market Report 2017 Newzoo Global Games Market Report 2017
Newzoo Global Games Market Report 2017
 
2011 web game conference
2011 web game conference2011 web game conference
2011 web game conference
 
2011 web game conference
2011 web game conference2011 web game conference
2011 web game conference
 
GaaS Whitepaper 2009
GaaS Whitepaper 2009GaaS Whitepaper 2009
GaaS Whitepaper 2009
 

Kürzlich hochgeladen

Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...DhatriParmar
 
4.11.24 Mass Incarceration and the New Jim Crow.pptx
4.11.24 Mass Incarceration and the New Jim Crow.pptx4.11.24 Mass Incarceration and the New Jim Crow.pptx
4.11.24 Mass Incarceration and the New Jim Crow.pptxmary850239
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
Textual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSTextual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSMae Pangan
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptxmary850239
 
Expanded definition: technical and operational
Expanded definition: technical and operationalExpanded definition: technical and operational
Expanded definition: technical and operationalssuser3e220a
 
ROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxVanesaIglesias10
 
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Unraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptxUnraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptx
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptxDhatriParmar
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxSayali Powar
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptxmary850239
 
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxkarenfajardo43
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWQuiz Club NITW
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQuiz Club NITW
 
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...Nguyen Thanh Tu Collection
 
MS4 level being good citizen -imperative- (1) (1).pdf
MS4 level   being good citizen -imperative- (1) (1).pdfMS4 level   being good citizen -imperative- (1) (1).pdf
MS4 level being good citizen -imperative- (1) (1).pdfMr Bounab Samir
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDhatriParmar
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfPatidar M
 

Kürzlich hochgeladen (20)

Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
 
4.11.24 Mass Incarceration and the New Jim Crow.pptx
4.11.24 Mass Incarceration and the New Jim Crow.pptx4.11.24 Mass Incarceration and the New Jim Crow.pptx
4.11.24 Mass Incarceration and the New Jim Crow.pptx
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
Textual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSTextual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHS
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx
 
Expanded definition: technical and operational
Expanded definition: technical and operationalExpanded definition: technical and operational
Expanded definition: technical and operational
 
ROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptx
 
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Unraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptxUnraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptx
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx
 
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITW
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
 
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
 
MS4 level being good citizen -imperative- (1) (1).pdf
MS4 level   being good citizen -imperative- (1) (1).pdfMS4 level   being good citizen -imperative- (1) (1).pdf
MS4 level being good citizen -imperative- (1) (1).pdf
 
Faculty Profile prashantha K EEE dept Sri Sairam college of Engineering
Faculty Profile prashantha K EEE dept Sri Sairam college of EngineeringFaculty Profile prashantha K EEE dept Sri Sairam college of Engineering
Faculty Profile prashantha K EEE dept Sri Sairam college of Engineering
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdf
 

Gaming industry

  • 1. MEDIA COMPONENT 1 SECTION B VIDEO GAMING INDUSTRY
  • 2. FUTURE OF MOBILE GAMING EMERGING TRENDS 1. Mobile game brands The widespread success of Pokémon Go last year, as well as the release of Super Mario Run, have set the pace. The growth of brands in the future will likely center on a more integrated marketing approach, bringing together channels like social media, influencers and celebrities, as well as still- and motion-picture techniques. 2. Free to play – free to start Casual gamers, who make up the bulk of the mobile gaming audience, are typically reluctant to spend money for a game they likely won’t play for more than a few days. Therefore, fixed price tags are rarely an option for mobile game makers, and instead, Booster Packs and IAPs (in-app purchases) have taken center stage as the primary source of revenue. 3. Multiplayer and social features Technology has been consistently moving towards deeper social engagement, and games haven’t been left behind. Today, games are now social havens where like-minded people can meet and interact while blowing off zombie-brains and exploring post-apocalyptic cities. 4. Mobile eSports Traditionally, eSports have been reserved almost exclusively for the PC and console market. In recent times, however, mobile gaming seems to be making inroads in the space. Spearheading the bold move are Vainglory and Clash Royale, both which are paving the way for a new generation eSports games, tailored for and better-played on mobile. 5. VR and AR Virtual reality kicked into high-gear last year when the HTC Vive, the Oculus Rift, and the PlayStation VR hit the shelves. However, not everyone is able to afford these, the Samsung Gear VR offered users more than decent virtual reality experience. The release of the Daydream View was yet another plus for the mobile gaming industry.
  • 3. REALITY OF THE ‘CONSOLE DECLINE’ • The console market has suffered decline particularly during the past three years, with a thinning out of big-box publishers like THQ and Midway, and the closure of successful development studios responsible for some of the best-loved franchises in the business. • Many commentators see this, along with plummeting retail sales, as the beginning of the end of the console business, as more developers move to mobile, PCs and tablets, shunning high game prices for free-to-play services, value for money bundles and app stores that offer distribution opportunities to millions of consumers.
  • 4. HOW DOES PC GAMING FARE IN THE OVERALL MARKET? • With $32.3 billion in revenue, PC gaming made up 28% of the industry’s $116 billion value in 2017. • Boxed PC games still drew in $3.2 billion, while the similarly shrinking browser game market earned $5.2 billion, with the remainder of revenues earned through digital sales of standalone games and add-on content. • Overall, both PC and console games saw growth this year just under 4%, with the latter portion of the industry accounting for 29% of annual revenue. • the mobile market had explosive growth this year, with 23.3% year over year growth to $50.4 billion in revenue, accounting for 43% of the industry’s total revenue.
  • 5. IS VR BECOMING MORE MAINSTREAM? • Between their (Samsung–and Facebook) launches last year and the end of March, according to SuperData Research, consumers had purchased a combined total of about 7.7 million of the five most high-profile VR headsets—the Gear VR, Sony’s PlayStation VR, Google’s Daydream View, HTC’s Vive, and the Oculus Rift. • Even though SuperData predicts that those numbers will rise to 15.9 million total headset sales by the end of 2017, those are not the numbers of a mainstream technology, especially considering that other data suggests little regular usage of those VR systems.
  • 6. • Many consumers believe the VR gear, especially high-quality systems, costs too much. The Vive, for example, costs $798, while the PSVR and Rift run $398. All three systems require being tethered with pricey computing hardware, either gaming-quality PCs in the case of the Rift and Vive, or the PlayStation 4 for the PSVR. • While mobile systems like the Gear VR or Daydream View are fairly easy to use, they still require frequent updates, and continue to appear bulky in size.
  • 7. HOW MARKETERS ARE STEPPING INTO THE WORLD OF VR • VR provides consumers with a platform to interact with a brand in a more personal way and has proven to be a beneficial tool for marketing, education, web design and other spheres of work. • A number of big brands have already started to benefit from this technology. IKEA uses VR in its app, giving buyers the option to virtually check how the furniture will look in their house without visiting the store. • Another big brand is Oreo. In order to promote its newly filled cupcake-flavored cookies, the brand created an animated virtual video where users can experience the magical fantasyland complete with chocolate canyons and milk rivers.
  • 8. HOW DOES OWNERSHIP AND USAGE OF THE ‘VR’ COMPARE GLOBALLY, AND BY MARKET?
  • 9.
  • 10. HOW HAS TECHNOLOGY CHANGED GAMING?1. Artificial intelligence has grown by leaps and bounds. Computers have earned to play dozens of vintage video games without any prior help in how to achieve human-like scoring abilities. The intelligent machine learns by itself from scratch using a trial-and-error approach that is reinforced by the reward of a score in the game. This is fundamentally different to previous game- playing “intelligent” computers- it’s already gotten to the point where it is training a computer-controlled player to act like a human. An example being, The Deep Q-network which has learned to play Space Invaders and Breakout. 2. Online play ‘is the icing on the cake’ The evolution of MMORPG (Massively Multiplayer Online Role Playing Game), has meant online gaming has become an entirely different experience today. At present, gamers can engage and play with fellow gamers online regardless of their geographical locations. An example being, ‘All Slots Casino’.
  • 11. 4. Graphical upgrades are so much enhanced Technology has apparently allowed for enhanced graphics by means of hardware upgrades. Today is the scene of high-speed hardware, which allows for more instructions, pixels, and shading—even on an enormous scale. An example being Minecraft. 5. Portability has made gaming convenient Gaming consoles were miniaturized and made easily transportable, meaning people could now game anywhere any time. But the uniqueness about being able to game any time anywhere is just undeniable. 3. The third dimension looks wonderful Now, most games are three dimensional games, as opposed to the two dimensional games which only consisted of top-down, platformers, and views. Third dimensional games have the betterment of graphics software, and they are even looking better. The stride to the third dimension has changed something fundamental regarding the way games look and feel. An example being, Penelope; a 3D Game
  • 12. 4 TECHINCAL IMPROVEMENTS IN GAMING 1. ONLINE PLAY Connects people with other like-minded gamers from all over the world. 2. BETTER GRAPHICS As 3D games and VR games become more and more popular, we’ll be able to experience games in a way that was hard to imagine just a few shorts decades ago. 3. GAMES ARE EVERYWHERE The ease of access, free downloads and a wide range of games, from learn to read games, to playing real casino games and everything in between. 4. CLOUD BASED TECHNOLOGY Freeing up space on the computer, phone or game console, cloud based technology will make games more accessible for everyone.
  • 13. REGULATION • There's no specific law that prevents parents from letting their kids play violent or sexualised video games. • The Classification System that applies to video games in the UK: Previously, the UK used a combination of PEGI (Pan-European Games Information) ratings and BBFC (British Board of Film Classification) classifications. Now however, only the PEGI system is used (unless the game is rated R18 – pornographic, in which case the BBFC is still involved). • In July 2012 it became the Video Standard Council's (VSC – operating under the name GRA – Games Rating Authority) legal responsibility to rate games.
  • 14. ASSASINS CREED - MARKETING AND REPSONSE IN JAPAN, EUROPE AND AMERICA • Ubisoft's chief sales and marketing officer Geoffroy Sardin “We wanted to address and involve the consumer in advance, especially digitally. And through the marketing website to have direct contact in advance with the dev team, through our forums and community tools. To ask the community what they want and what they don't want. What they understood and what they didn’t.” • The new setting and hero helped towards that goal, giving people who perhaps weren't familiar with Ezio an entry point into the franchise. Also key was finding ways to reach people using new media, both social and mainstream.
  • 15. • Within the UK, the company decided to use new media with the media. They supported in the summertime a huge campaign of advertising in the cinema, using a new type of communication based on the RISE CAMPAIGN, a short movie using new emotions in the communication for the brand. • All social websites and the Facebook front page was used, as they recruited more than 2 million people, and more new fans. This paved the way for media, quality and social websites. • The marketing strategy was focused on consumer point of view in advance. The money was spent before the launch, as that the game was first revealed in March, a full nine months before release. “Another thing that is very important for the lifecycle is the transmedia offer. All the figurines, the books, the publishing, and we have a movie in the next coming year. So it's not only about games, we are talking about a global brand, and this is the life cycle management we want to set up now.”
  • 16. SALES FIGURES DECEMBER 2017 • For the quarter, Ubisoft posted €725.0 million ($890.73 million) in revenue, up 36% year-over-year and well above both the publisher's original and revised revenue targets. Among the studio's major releases for the quarter were Assassin's Creed: Origins and South Park: The Fractured But Whole. • Assassin's Creed in particular was singled out for praise by the company, which noted that it was the third-best seller in the Europe, Middle-east and Africa region last year.
  • 17. DEFINITIONSMMORPG – an online role-playing video game in which a very large number of people participate simultaneously. An example : World of Warcraft 2004 Persistent Worlds – is a virtual world which "continues to exist and develop internally even when there are no people interacting with it“ An example: Neverwinter Nights 2002 CRPG – Computer Role Playing Game) Role playing on the computer, typically in a fantasy environment, although some take place in a medieval setting. A major characteristic of CRPGs is the user's ability to move freely throughout the venue. An example : The Banner Saga 2014
  • 18. Augmented Reality -a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. An example: Pokémon GO Avatar – An avatar is a personalized graphical illustration that represents a computer user, or a character or alter ego that represents that user. An avatar can be represented either in three- dimensional form (for example, in games or virtual worlds) or in two-dimensional form as an icon in Internet forums. An example: Pokémon – Nintendo video game
  • 19. APPEAL OF VIDEO GAMES • It allows people to connect through a range of platforms; e.g. Xbox and social media ; Facebook, Twitter, Snapchat etc. • It allows an individual to challenge themselves through competition, as there as an opportunity for a single player to vs a multi player. • The intertextuality allows an individual have a sense of escapism as the persistent worlds within a game, allow this to happen. • Avatars allow an individual to have no constructed boundaries, as tge virtual world allows a person to be in control of their own actions, regardless of how dangerous.
  • 20. TRAILER - MARKETING • The trailer starts of with the ‘Pegi 18’ logo confirming and informing the consumers, who the ‘Assassins Creed’ video game is targeted to, thus their audience. • The French video game publisher ‘Ubisoft’ is featured at (0:08) within the trailer, to inform the consumers. • The narrative of the trailer being of a young girl, whose mother was a slave and father being a white man of ‘opportunity and wealth’. The young girl thus goes on a mission to be a symbol of hope for the enslaved, and become an ‘Assassin’. The narrative used is a powerful one, as it explores topical issues of slavery and inequality.
  • 21. • The lead character is both a female and of colour, allowing the game to appeal to more people, therefore allowing the target audience to be expanded. • The use of heightened dramatic sounds, with pauses allows a feeling of suspense to be build, intriguing a consumer about the game. • The use of visuals and colours also allow the audience to gain a feel for the game, allowing them to be in control of whether they want to buy the game or not.
  • 22. • The use of written text also features throughout the trailer; • ‘ALL NEW MISSIONS’ being presented at (1:16) • ‘UPGRADED LEVELS AND ENVIRONMENT’ at (1:19) • ‘REFINED GAMEPLAY’ at (1:23) • ‘A TRUE HD EXPERIENCE’ at (1:26) • With the actual name of the game being presented right at the end at (1:44) ‘ASSASINS CREED LIBERATION HD’
  • 23. BOBO DOLL EXPERIMENT • Bandura, Ross, and Ross (1961) tested 36 boys and 36 girls from the Stanford University Nursery School aged between 3 to 6 years old. • The researchers pre-tested the children for how aggressive they were by observing the children in the nursery and judged their aggressive behaviour on four 5-point rating scales. • The Bobo Doll Experiment was performed in 1961 by Albert Bandura, to try and add credence to his belief that all human behaviour was learned, through social imitation and copying, rather than inherited through genetic factors.
  • 24. RESULTS: • Children who were exposed to the aggressive model were more likely to show imitative aggressive behaviour themselves. • Prediction four was proved correct in that boys were nearly three times likely to replicate physically violent behaviour than girls. • The measurements for verbally aggressive behaviour again showed that children exposed to aggressive role models were more likely to imitate this behaviour. The levels of verbal aggression expressed were about the same for boys and girls.
  • 25. BOBO DOLL EXPERIMENT APPLIED TO ASSASSINS CREED III: LIBERATION • Bandura’s ‘Bobo Doll Experiment’ can be applied to ‘Assassins Cred III : Liberation’, as it can be argued that children who are exposed to the aggressive nature in the game are more likely to show imitative aggressive behaviour themselves. Assassins Creed III : Liberation deals with lots of violence and hatred towards a specific group of individuals, being white men. As the game features a mature subject matter of slavery, it could also create mixed emotions for those who may be playing the game and are under the pegi rated age of 18. Therefore it can be argued that ‘Assassins Creed III: Liberation’ poses a threat, as it may encourage individuals to use this verbal and physical violence, within the real world, as opposed to just the virtual wold.
  • 26. AUDIENCES • The company decided to include a mixed – race female protagonist in Aveline de Grandpre to reach a wider audience. The gaming industry usually features male protagonists within their video games, as stereotypically companies consider their consumers to be male orientated. However, there are also females that do enjoy playing the video games, and thus by including a female protagonist, this allows the company to broaden their target audience, and gain new and more consumers. • The female protagonist being mixed – race also breaks the stereotypical video gaming ideals, of a white character. The fact that she is mixed race, allows the company to also reach a wider audience and broaden their target audience, as it allows consumers to see a part of them, being their culture or background. This has the potential to make the game personal to an individual or a group of people, as the theme of slavery is heightened within the ‘Assassins Creed III: Liberation’ game.
  • 27. RESPONSES TO ‘ASSASINS CREED III: LIBERATION’ • Gamespot website has a positive response to the game, with the consumers appreciating the fact that the game features a female protagonist. • Eurogamer. Net features both positive and negative reviews, as the positive reviews include the positive response to the protagonist being foremost a female protagonist and mixed race. The negative reviews include the fact that the game takes time to collect winnings. • UK ign.com features both positive and negative responses. The positives being that the game features a creative narrative and main character; a female protagonist. However, the game features which are placed to be used, thus limiting personal control within the game.
  • 28. FEMALE REPRESENTATION IN GAMING • The mixed – race female protagonist in Aveline de Grandpre subverts traditional ideals or stereotypes within the gaming industry. Traditionally, a white male protagonist is the most represented character presented within the gaming industry, as it is what most companies/ publishers believe the target audience are. However, the audiences of gaming are both males and females and consist of a wide range of backgrounds. • Therefore, by ‘Assassins Creed III: Liberation’ including a female protagonist who is mixed race, the audience can be expanded, and path the way for other publishers and companies to use both female protagonists and different cultural backgrounds.
  • 29. PRODUCERS TARGETING , ATTRACTING, REACHING, ADDRESSING AND CONSTRUCTING AUDIENCES • The game is a hand held device, and therefore targets and attracts ‘on the go’ gamers who use a mobile phone, as opposed to a console and PC gamers. In addition, it features practical usage, and therefore addresses and reaches a demographic for those aged eighteen years and above. This therefore makes the game more appealing compared to others which consist of multiple wiring, remotes, Pc’s etc.