1. Teresa A. Lehmann<br />Phone: 972-471-5113Teresa_Lehmann@alumni.utexas.net406 Brooks Lane Coppell, TX 75019http://www.linkedin.com/in/TeresaLehmann<br />Summary<br />Innovative Marketing Communication professional adept at integrating multiple communication media to support company brand and messaging strategy with experience leading internal and external communication divisions for several multimillion-dollar companies.<br />Communication Strategies & CampaignsCreative Team LeadershipDevelopment of Sales Collateral New Product Launch Web & Print Content DevelopmentSocial Media Presence Development<br />Professional Experience<br />Beauticontrol, inc. – Carrollton, TX<br />Multimillion-dollar direct sales company specializing in skin care products (subsidiary of Tupperware Brands, Inc.)<br />Director Communications, 2/2009 to 5/2010<br />Directed marketing communications division to support and enforce the corporate messaging strategy and brand, overseeing a $1.2 M budget and 12-member team. Major initiatives included publication of 28 page monthly magazine, communication plans to support monthly recruiting and sales promotions, stage scripting and messaging for two annual events averaging one thousand attendees and four thousand attendees. <br />Selected Accomplishments:<br />Streamlined and defined the messaging strategy to the field by eliminating excessive email campaigns and standardizing the message to meet the audience. <br />Directed the planning and development of all communication and marketing pieces; weekly emails, monthly magazine, videos, events, websites and training calls.<br />Developed marketing communication strategies for product launches and incentive trips.<br />Transformed web portal from previously confusing and useless back office tool into a dynamic informative website.<br />Launched company’s social media presence (Facebook, Twitter) achieving eight thousand Facebook fans in less than two months. <br />Implemented new process to ensure Spanish materials were transcreated to target the Hispanic market. <br />Served as primary copywriter for Senior Executive Leadership for presentations and stage scripting. <br />Performed ongoing field sales force research to identify areas of improvement and capitalize on trends and market needs.<br />mannatech, inc. – Coppell, TX<br />Multimillion-dollar international direct sales company specializing in nutritional products<br />Director Global Associate Training, 10/2005 to 7/2008<br />Directed national and international training program, overseeing $500,000 budget and 5-member team. Major Initiatives included development of compliance training program and workshops at national and international events. <br />mannatech, inc. – Coppell, TX (cont.) <br />Selected Accomplishments:<br />Formed “Speakers Bureau” to unify company messaging strategy through field trainers. Initiative required trainer members to certify and attend annual meetings to ensure their training practices were in-line with company strategy as well as federal compliance. <br />Restructured personal development training program from 48 trainings to 24 trainings annually resulting in 25% increase in training revenue. <br />Created online training program and launched online certification training for field sales force<br />Vartec Telecom/Excel Communications – Dallas, TX<br />Multimillion-dollar international direct sales company specializing in telecommunication products<br />Director Communicatons, 4/1995 to 1/2005<br />Directed a 10 member creative team through the development of print and online media communication strategies for company initiatives to both employees and the field sales force throughout the United States, Canada and five European countries through web, voice messaging services, satellite television, audio tapes, targeted email campaigns, conference calls and field sales training centers. <br />Selected Accomplishments:<br />Authored, designed, and produced business and sales materials for distributors including the creation of a recruiting tool which become the number one seller in sales collateral. <br />Designed national and international training programs and symposiums.<br />Standardized messaging through all communication channels to ensure consistent delivery of all field, corporate and community initiatives.<br />Repositioned channels to minimize operational costs while affecting maximum message penetration. <br />Led cross-departmental task force to developed and launched company-wide employee recognition and service award program.<br />Software Proficiency<br /> PC and Mac proficient: MS Office (Word, Excel, PowerPoint, Outlook), Corel, Photoshop, Dreamweaver, InDesign<br />Education<br />BBA = University of Texas at Austin – Austin, TX<br />Professional Associations<br />IABC – International Association Business Communicator<br />AMA – American Marketing Association<br />DSA – Direct Sales Association delegate for member companies<br />