3. Ownership of Alternative Media
Ownership of alternative media differs with its
operator.
Private individuals or small firms operates
a newspaper company or local radio station.
Those media are being governed under the nations
media laws and they broadcasts the news and
other issues to the specific community.
Some examples of alternative media are Kuzu FM,
Radio Valley, Bhutan Observer, facebook, WeChat,
Quora and etc.
5. Control Of Alternative Media
•Government has no control over the materials
alternative media produces.
•Internet is the forefront of today’s alternative media
since it is easy and affordable to produce over it.
•Combined with relatively uncontrolled nature, even
the most stringent government and corporate
organizations internet controls can be worked
around by the computers expert.
•In Bhutan, people shares comment and nasty
opinion through social forums such as
kuenselonline.com, bhutanomic.com, facebook and
etc on policies, laws and decisions.
6. Audience of Alternative Media
Audience of alternative media are relatively small
but most often quite specific.
Contents of the alternative media messages defines
its audience.
For instance, if the alternative shows a program
about the education , its audience will be Ministry
of Education, Royal Education Council, teachers and
students.
Alternative media involves higher level of
participation from different social group and
communities.
7. Content of Alternative Media
• Aims of alternative media
- To give voice to the voiceless, media power to the powerless and to
transcend the filtering and censorship of information.
• Alternative media adds credibility(trust) and transparency
to media.
• It involves investigation journalism whereby the news are
being transcended to the people with truth and accuracy.
• Alternative media is not just media, it is media embedded
in society.
8. Journalistic Process
• Journalistic Process simply means the relationship
between production and consumption of
information.
• Alternative media involves citizen journalism.
• Citizens uses the internet as a way to respond to the
human rights violations.
• Alternative media confronts the dominant capitalist
form of media production, media structure,
content, distribution and reception.
• It also challenges the mainstream media production
model by providing alternatives views and catering
to the special audience.
9. •In alternative media information is directly correlated
with the customer.
•It empowers citizen through media democratization
process.
•In alternative media thee will have active
participants from the communities member in
content production and media organization.
Group members-
1. Tenzin Lhendup
2. Tenzin Choeda
3. Pema Dendup
4. Chimi Selden
5. Pema Deki
6. Kinley Wangmo
7. Tenzin Lhamo
8. Karma Tenzin
