Learn the best tips for creating your own digital marketing strategy.

1. Best Digital Marketing Strategies

2. Planning Ahead
 A digital marketing strategy is a plan for
reaching and serving your customers in a
digital world.
 You need to define goals, get numbers,
and ask the right questions before you
create a strategy.

3. What to Expect
 78% of CMOs think that custom content is the future.
 $135 billion is expected to be spent on digital marketing.
 25% of all ads are internet advertising.
 55% of marketers increased their digital marketing budget in 2014.

4. The Driving Factor
 People view 60,000x faster than reading.
 65% of learners are visual.
 Pictures have a 450% higher reach than text only.
 Visual content is king.

5. Planning Your Strategy
 1. Plan
 Plan on a yearly basis.
 2. Hire
 Hire a marketing agency and outsource if necessary.
 3. Start
 Don’t put off planning your strategy.

6. 4 Ingredients of a Marketing Strategy
 1. Personas for audience and company
 Before you set your plan in motion, you
have to know what your target audience
is and how you want your business to be
portrayed.
 Complete an audience profile of your
target customer and specify important
points.
 Establish the message you want them to
receive about your business through
your marketing.

7. 4 Ingredients of a Marketing Strategy
 2. Branding & reputation management
 You want customers to know and trust your brand.
 Send consistent messages through your marketing channels to fulfill customer
expectations.

8. 4 Ingredients of a Marketing Strategy
 3. Marketing mix
 Have a diverse online media
marketing plan.
 Intelligent content, well-placed SEO,
social media pages on multiple
platforms, blogs, etc.
 The more mediums you try, the more
people you will reach.

9. 4 Ingredients of a Marketing Strategy
 4. Web & mobile strategy
 Strategic digital marketing is
mobile-friendly.
 Your website must be easy to
navigate on a mobile device.
 Create mobile apps to keep your
customers involved.

10. Get a FREE leads analysis!
 Contact Sprint Marketing today for a free leads analysis.
 sprintmarketing.com
 (801) 251-6855
 Let the experts help you create a digital marketing plan for your company!