As you create your web marketing strategy, there are three critical questions you should ask: 1). Why Bother with a Web Marketing Strategy? 2). How Do You Craft a Web Marketing Strategy? 3). What Tactics Should You Consider for Your Strategy?

1. 3 QUESTIONS
T0 ASK ABOUT
WEB MAKETING
STRATEGY

2. #1. WHY BOTHER WITH A WEB
MARKETING STRATEGY?
A web marketing strategy is a deliberative,
organized plan to enable more targeted lead
generation efforts using online methods.

3. A WEB MARKETING PLAN IS
USED TO:
1. PROVIDE INSIGHTS INTO PAST AND
CURRENT STRATEGIES.

4. A WEB MARKETING PLAN IS
USED TO:
1. PROVIDE INSIGHTS INTO PAST AND
CURRENT STRATEGIES.
2. INFORM MARKETING DECISIONS.

5. A WEB MARKETING PLAN IS
USED TO:
1. PROVIDE INSIGHTS INTO PAST AND
CURRENT STRATEGIES.
2. INFORM MARKETING DECISIONS.
3. IDENTIFY PROFITABLE MARKETING
CHANNELS AND TARGET NEW CHANNELS.

6. #2. HOW DO YOU CRAFT A WEB
MARKETING STRATEGY?
To create a web marketing strategy, you’ll
need some crucial elements and steps.

7. #2. HOW DO YOU CRAFT A WEB
MARKETING STRATEGY?
STEP 1: SETTLE BRAND IDENTITY DECISIONS
Nail down any decisions regarding company identity,
logo, tag lines, or any other common elements you
want clients to associate with your products.

8. #2. HOW DO YOU CRAFT A WEB
MARKETING STRATEGY?
STEP 2: IDENTIFY YOUR TARGET AUDIENCE
Do your homework and find out who is looking for
what you have to offer. Online tools and website
marketing analytics can help you develop a profile of
your ideal client.

9. #2. HOW DO YOU CRAFT A WEB
MARKETING STRATEGY?
STEP 3: OBSERVE COMPETITORS
Watch the competition and see what strategies
they’re using. Sometimes you can get a sneak peek
if you observe via LinkedIn whom they’re hiring.

10. #2. HOW DO YOU CRAFT A WEB
MARKETING STRATEGY?
STEP 4: ESTABLISH GOALS AND TRACKING
No strategy is complete without realistic and
measurable goals as clear benchmarks, along with a
means to track the strategy’s progress towards
reaching those goals.

11. #3. WHAT TACTICS SHOULD YOU
CONSIDER FOR YOUR STRATEGY?
Web marketing provides companies with
access to an array of tactics that allow them
to better reach their target audience. A few of
these tactics include:

12. SEARCH ENGINE OPTIMIZATION
59% of marketers say
SEO has the biggest
impact on their lead
generation goals.

13. PAY-PER-CLICK
SEO and PPC
are responsible
for 90% of
clicks on the
web.

14. CONTENT MARKETING
60% of
marketers have
indicated that
they plan to
increase their
content
marketing
budgets.

15. EMAIL MARKETING
Email opens on smartphones and tablets
have skyrocketed an astounding 80% in a
matter of months.
Image Source: Brafton

16. VIDEO MARKETING
77.8% of US Internet users check YouTube on
a daily basis.
69% of B2B marketers
plan on increasing their
use of YouTube.

17. SOCIAL MEDIA MARKETING
Facebook and LinkedIn ranked among the
most popular social media networks for
marketers.
Image Source: GraphicsFuel

18. SOURCES:
Ironing out your web marketing strategy doesn’t have to be
hard.
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http://www.hubspot.com/marketing-statistics
http://www.business2community.com/social-media/102-compelling-social-media-and-online-marketing-stats-andfacts-for-2012-and-2013-0367234
http://webvideomarketingportugal.com/youtube-reaches-more-adults-than-any-cable-network/
http://www.slideshare.net/BlogGrowth/18-useful-internet-marketing-statistics-that-you-cant-ignore
http://www.marketingprofs.com/charts/2013/10420/b2b-vs-b2c-marketing-top-objectives-tactics-and-metrics
http://socialmediatoday.com/pamdyer/1945706/20-statistics-will-drive-2014-marketing-strategies-infographic