2. What's YouTube?
Video sharing platform
User generated content
Corporate media content
Sharing Music videos, TV clips, video blogs
etc.
3. Why YouTube
YouTube has over 1 billion users ( 1/3 of
the internet).
Users spend millions of hours watching
video daily.
300 hours of YouTube videos are being
uploaded every minute.
Facilitates user generated content
Source: YouTube press
4. What this means for businesses
Provides wide outreach (world wide
accessibility)
Maximum user engagement
Good for capturing users attention
Platform for video marketing campaign
Search engine ranking
5. YouTube in Canada
64% of Canadians have social media profiles
35% of Canadians use YouTube
50% of business owners use social media to
promote their business
Second most used social platform use by
Canadians topped by Facebook at 73%.
Source: Sherpa marketing
6. Optimal time for using YouTube
During the week
Precisely on Thursday
Highest activity by 2 pm
But content has to be relevant and good.
Source: University of Calgary research
7. YouTube performance metrics
Misconception that going viral is a marketing metric
Matrices include:
Share and share rate
Engaged views
Comments
Subscribers
Audience retention (how long they watch the video)
Earned views ( other sites posting your link and
refereeing to your YouTube video
8. Tools for measuring impact
Google analytics
Google AdWords
Access with Google account
9. YouTube marketing more beneficial
for end consumers
Predominantly User generated content
Videos are a fun and interesting way to interact with
audience as compared to text.
Easier to measure B2C performance using metrics than
for B2B.
10. Nike excellence use of YouTube
Nike is a notable example of an organization using
YouTube to further business objectives.
It uses YouTube to promote its image as a brand built on
individual capabilities.
With the use of video ads, Nike has instilled their brand
image in the minds of their target audience.
Operates more than 14 different YouTube channels
From Nike football with 2.7m subscribers to Nike
basketball with 431k subscribers.
12. Cost of using YouTube
YouTube is a relatively easy platform to use for marketing
purposes, all you need is a valid Gmail account.
Time and cost of creating video content depends on
quality of video desired.
It takes from 30 minutes to one hour to successfully
upload a video on YouTube.
13. Get started on YouTube
https://sproutsocial.com/insights/how-to-create-
youtube-account/
14. Conclusion
Due to the rise of the internet and social media, it has
become a necessity for businesses to maintain a social
media platform.
Video marketing is becoming a powerful marketing tool
YouTube is the number one online video platform.
Hinweis der Redaktion
Due to the popularity of internet and social media, it has made it compulsory for businesses to maintain some form of social media presence.
