3. W H Y M O B I L E WA L L E T ?
The number of people using electronic
wallet is growing dramatically in U.S.
and abroad. There are different reasons
for people to choose electronic wallet
over traditional paying methods.
GasPass Market Analysis
$979B $295B
2012
$1.68 $1.66T
2017
(Projected)
PAYMENT CARDS VS ELECTRONIC WALLETS
(global transaction value in U.S. dollars)
Source: Worldpay, “Your Global Guide to Alternative Payment, Second Edition”
4. Using electronic wallets is
very faster than traditional
card or credit payments.
Safety is a key element in
using electronic wallets over
traditional payments methods.
Sign In, Choose the card, Let
reader scan the card, Verify
the amount, Pay, Sign Out.
1- It is faster
2- It is safer
3- It is easy to use
GasPass Market Analysis
W H Y M O B I L E WA L L E T ?
5. C E L L P H O N E U S AG E S TAT I S T I C
More than 90% of all adults in U.S. own
cellphone and this number is growing.
GasPass Market Analysis
CELL OWNERS IN 2014 IN U.S.
Source: Pew Research Center Internet Project Survey, January 9-12, 2014 N=1,006 adults
All Adults 90%
Sex
Men 93%
Women 88%
Race/Ethnicity
White 90%
African-America 90%
Hispanic 92%
Age Group
18–29 98%
30–49 97%
50–64 88%
65+ 74%
Education Level
High school grad or less 87%
Some College 93%
College+ 93%
Household income
Less than $30,000/yr 84%
$30,000–$49,999 90%
$50,000–$74,999 99%
$75,000+ 98%
Community Type
Urban 88%
Suburban 92%
Rural 88%
Primary Target
Secondary Target
6. C O M P E T I T I O N
There is not a major competitions for
GasPass, which can offer the same
benefits as it does. However, there are
two main group of competitors that
need to be considered.
Cheap Gas
Finding Apps
Electronic Payment
System
GasPass Market Analysis
8. He has smart phone and uses it for
work, school, and pleasure.
GasPass User Analysis
P E R S O N A D E V E LO P M E N T
JAMES ADAMS
Uber driver
38yearsold
Male
Studying MBA in Cal State LA
Tech Savvy
9. U B E R D R I V E R S
Uber drivers are potential market for
GasPass. Fortunately, the number of
UBER drivers is growing very quickly
in U.S. specially in LA.
GasPass User Analysis
LOS ANGELES
SAN FRANSISCO
NEW YORK
CHICAGO
WASHINGTON
BOSTON
20,000Number of Drivers 15,00010,0005,0000
(Figure reports the number of UBER drivers,
indexed during 30 months after June 2012)
Source: Uber
ACTIVE UBER DRIVERS IN 6 MAJOR CITIES IN U.S.
10. OT H E R B E N E F I T S F O R U S E R
GasPass offers rewards to its
users and lets them redeem
their points with one click.
GasPass documents the gas
usage of user and lets them
to get PDF reports via emails.
GasPass lets users search
and find the cheapest gas
providing station in the area.
GasPass User Analysis
12. M A R K E T I N G S T R AT E GY
GasPass Marketing
Social Network is a key marketing tool
for GasPass. Also, offering rewards and
free gas for the first group of users will
attract some customers.
