Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change through technology. 74% believe they can make a global difference compared to 40% worldwide. Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa. Read more about the Millennial Leaders here:

1. North America
Introducing:
Millennial Leaders_

2. Millennial Leaders: The Global 11% Who Will
Drive Change Through Technology
We have identified a key subgroup in the
Millennial generation. Instead of traditional
metrics like socioeconomic status, Millennial
Leaders are defined by technology and
opportunity.
Millennial Leaders are found at the intersection of:
“Strongly Agree” I am on
the cutting-edge of
technology
“I believe” I can
make a local
difference
“Strongly / Somewhat Agree” I have
opportunities in my country to
become an entrepreneur or develop
and bring an idea to market
2
2

3. Millennial Leaders:
Where are They in the World?
Top 14 Countries
Country
Bottom 13 Countries
% of country respondents that are
Millennial Leaders
Country
% of country respondents that
are Millennial Leaders
Colombia
Germany
12%
Peru
26%
Israel
12%
KSA
26%
Argentina
10%
Chile
22%
Venezuela
22%
Turkey
10%
India
22%
Egypt
8%
China
7%
Mexico
21%
South Africa
20%
Spain
6%
Brazil
18%
France
6%
US
16%
Czech Republic
6%
Australia
15%
Russia
6%
Poland
14%
Italy
4%
Canada
13%
Korea
2%
Japan
1%
UK
11% of
Global
sample =
Millennial
Leaders
27%
13%
15% of
North
American
sample =
Millennial
Leaders
N Size
MOE
Millennial Leaders
3
Global
1,600
+/-2.5%

4. North American Millennial Leaders:
More Influenced By Technology
Of the following, which three have been the
most influential in shaping your outlook on life
to date?
North American
Millennials
North American
Millennial Leaders
Family
84%
83%
Friends
57%
54%
School/Education
55%
49%
Technology
33%
46%
Economy
24%
27%
Media
13%
14%
Religion
27%
19%
7%
9%
Government
4
4

5. North American Millennial Leaders:
Excellent Comfort Level With Technology
And More Likely To Own Devices
How would you describe your personal
knowledge and comfort level with technology?
North American
Millennial
Leaders
50%
“Excellent”
North American
Millennials
92%
What kind of access do you have to the following technological
devices? % say “I own it”
Smartphone
71%
81%
Laptop
83%
83%
Desktop Computer
50%
66%
Tablet
37%
50%
5
5

6. North American Millennial Leaders:
Optimistic And Believe in Making a
Difference
How optimistic are you about your future?
North American
Millennials
35%
“Very Optimistic”
North American
Millennial
Leaders
51%
In general, do you think your country’s best days are ahead, or
behind?
47%
64%
51%
“My country’s best days are ahead”
75%
Do you believe you can make a global difference?
“I believe I can make a global
difference”
6
6

7. North American Millennial Leaders:
Career-Oriented And Most Confident In
The School To Work Progression
How important or unimportant are each of the
following life accomplishments to you
personally?
North Americans
Millennials
“Making it to the top of your
career” (very important)
33%
North American
Millennial
Leaders
56%
In your opinion, how easy or difficult is it for your generation to
progress from school to the workplace environment?
42%
“Easy” (very and somewhat easy)
7
63%
7

8. North American Millennial Leaders:
Civically Engaged, Empowered To Drive
Change Through Technology
North American
Millennials
North American
Millennial
Leaders
How often do you participate in your country’s political process (e.g.
voting)?
34%
“Always participate”
46%
Technology has made me better informed about political issues in my
country
38%
“Strongly agree”
61%
Social media plays an important role in my current political events and
movements in my country
35%
“Strongly agree”
55%
Technology has made my government more transparent
20%
“Strongly agree”
8
42%
8

9. Learn more at
www.telefonica.com/millennials
#TEFMillennials