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Telecom Italia
Strategic Plan Update



MARCO PATUANO
Safe Harbour

These presentations contain statements that constitute forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. These statements appear in a number of places in this
presentation and include statements regarding the intent, belief or current expectations of the customer base,
estimates regarding future growth in the different business lines and the global business, market share,
financial results and other aspects of the activities and situation relating to the Company and the Group.
Such forward looking statements are not guarantees of future performance and involve risks and uncertainties,
and actual results may differ materially from those projected or implied in the forward looking statements as a
result of various factors.
Forward-looking information is based on certain key assumptions which we believe to be reasonable as of the
date hereof, but forward looking information by its nature involves risks and uncertainties, which are outside our
control, and could significantly affect expected results.
Analysts are cautioned not to place undue reliance on those forward looking statements, which speak only as of
the date of this presentation. Telecom Italia S.p.A. undertakes no obligation to release publicly the results of any
revisions to these forward looking statements which may be made to reflect events and circumstances after the
date of this presentation, including, without limitation, changes in Telecom Italia S.p.A. business or acquisition
strategy or planned capital expenditures or to reflect the occurrence of unanticipated events. Analysts and
investors are encouraged to consult the Company's Annual Report on Form 20-F as well as periodic filings made
on Form 6-K, which are on file with the United States Securities and Exchange Commission.


                       MARCO PATUANO                                                                                   2
Agenda



    TI Group 2010-2012 Strategic Plan Update
          Italian Market Overview

          Telecom Italia Domestic Strategy and Goals
            Task #1 Speed-up Mobile Turnaround
            Task #2 Consolidate Positive Fixed Momentum
            Task #3 Fully Exploit Integrated Approach Opportunities
            Task #4 Continue to Attack Adjacent Services
            Task #5 Further Cash Cost Efficiencies to Sustain Growth



             MARCO PATUANO                                              3
Italian Market Evolution ‘08-’12
                      Market by Technology                                       Market by Customer Segment
 Bln €                                                             Bln €

                              + 1.5%                                                          + 1.5%

 Total                                    58                           Total     57                    58
                57       55                                                              55
                                                                  Open Market     2       2            2
 Media                                                               Products
                11                        13      + 6%
                         11
                                                                       Media     11     11             13     + 6%
 ICT
                 10       9                9         Stable


 Total TLC      36       35               35     Broadly Stable            Top   13      12            12     Slight decrease

 Products        5        4                4         Stable

                                                                     Business    9       9             8      Broadly stable

 Mobile          17       17               18    ~ + 2%




 Fixed
                                                                   Consumer      22      22            22     ~ + 1%
                 14      14               13     ~ - 3%


               2008      2009             2012                                   2008   2009           2012




       CAGR ’09-’12




                          MARCO PATUANO                                                                                    4
Agenda



    TI Group 2010-2012 Strategic Plan Update
          Italian Market Overview

          Telecom Italia Domestic Strategy and Goals
            Task #1 Speed-up Mobile Turnaround
            Task #2 Consolidate Positive Fixed Momentum
            Task #3 Fully Exploit Integrated Approach Opportunities
            Task #4 Continue to Attack Adjacent Services
            Task #5 Further Cash Cost Efficiencies to Sustain Growth



             MARCO PATUANO                                              5
Domestic Revenues: Trend Reversal
Euro bln, Organic Data


                         change                                                                                     CAGR
                                                                                                                   ‘09-’12
                           yoy              Model
                                            Change            Improve                        Back              Broadly stable
                                                               Trend           Stabilize   to Growth
                                     23.3
                                                    21.7

                         Mobile




                         Fixed




                                    2008           2009           2010          2011        2012


                                               2010: Paving the way to Growth
                          change % yoy
                                            2009                                             2010
                          1Q09      2Q09     3Q09          4Q09                   1Q10     2Q10        3Q10      4Q10

                           -5%       -5%
                                              -7%
                                                           -11%




                                                                        FY09                                    FY10
                                                                         -7%                                  -4% / -5%




                          MARCO PATUANO                                                                                         6
Domestic Market: the Repositioning Path

                       2008                                           2009                                 2010-2012

            “Value for Money” Proposition
                                                                   Repositioning                        Market Share Recovery
                impaired by Repricing

          Focus on volumes                           Competitive pressure increase             Market share recovery
Mobile




          Strong leverage on handsets                “Cost Conscious” Customer Base erosion    Best value for Money
          Push Strategy based on Handsets subsidy    New handsets strategy                     Focus on “cost conscious” customers
                                                                                                  and “high spenders”
          Weaker brand perception (“Expensive”)      New advertising & communication
           after consumer tariff repricing             format                                    Pull strategy through Advertising
                                                      Pricing Strategy: focus on Community      Distribution Network – Strength and
                                                                                                  Develop
                                                      Distribution Network Refocus




                                                                 Market Positioning
             Restore Regulatory Dialogue                                                                Leverage on Flexibility
                                                                   Consolidation

          Strong competitive asymmetry               Retail & LLU monthly fee increase           Line losses reduction
Fixed




          Large line losses (~1.9 mln)               Progressive asymmetry reduction             Full symmetry on winback
          Good performance on BB acquisitions        Slowdown in line losses trend               New LRIC model introduction
          Push on free to flat migration in BB       Increase value of BB offers                 Increase market share and reduce
                                                      Gain market share on ICT                     churn on BB
                                                                                                   Launch of new over-the-top
                                                                                                    services
                                                          Customer Centric Approach                Lead ICT evolution



                           MARCO PATUANO                                                                                              7
Domestic “Retail” Service Revenues
Euro bln, Organic Data, %




                                            17.3*                              9.8          7.9
                      Business - TOP         18%                                           10%
                                                                              25%
                                                                                           16%
                      Business - SME         21%
                                                                              24%

                                                                                           74%
                            Consumer         61%                              51%



                                             Total                             o/w          o/w
                                             2009                          Fixed + ICT     Mobile

                                   Weight on Total Retail
                                    Service Revenues*                         56%          44%


                 * Net of Fixed-Mobile interdivisional sales elimination (0.4B€ in 2009)




                               MARCO PATUANO                                                        8
Agenda



    TI Group 2010-2012 Strategic Plan Update
          Italian Market Overview

          Telecom Italia Domestic Strategy and Goals
            Task #1 Speed-up Mobile Turnaround
            Task #2 Consolidate Positive Fixed Momentum
            Task #3 Fully Exploit Integrated Approach Opportunities
            Task #4 Continue to Attack Adjacent Services
            Task #5 Further Cash Cost Efficiencies to Sustain Growth



             MARCO PATUANO                                              9
Task #1 Speed-up Mobile Turnaround

 Objectives                           Actions                                                    KPIs
                 Simplified Portfolio offering and strengthened                      Customer Base Calling
                                                                          (mln, %)                                     CB
                  Gross Adds and MNP tactics                                                                         Recover

                                                                                        30.9                  35.4
                 Advertising pressure with focus on product key-
                  benefits
Market Share                                                               76%             85%          85%   85%

  increase       Ethnic segment vertical offering
                                                                          2008          2009        2010      2012
                 Completing Consumer Sales Network
                  restructuring: focus on Franchising & Dealer                 Gross Adds Rebound in 2010
                                                                       (mln SIM)                              9.8
                  Multibrand, restyle PoS, New sales commissions
                                                                                                 >8.0
                  model                                                  8.0
                                                                                     6.3




                Best Value for Money Proposition both for              2008         2009        2010         2012
                 “Community users” and for “Off-net users” with the
                 aim to reduce Churn, increase lock-in Value                 Consumer Outgoing Calling ARPU
 Customer
                 Customers and boost usage                            (€/month)
 Base value                                                               14.5
                                                                                      14.0
 protection     Confirm leadership on customer care adopting
                 multichannel approach to keep quality while                                        BROADLY
                                                                                                     STABLE
                 reducing costs
                                                                          2008        2009                     2012
                Pre-retention on high end customers


               MARCO PATUANO                                                                                            10
Mobile – Offer: Best Value for Money in the Consumer Segment
               Community Offer (U speak with friends?)                             Off net Offer (U speak with everybody?)

   Size of                                          Many                                                                         How long
community           One
& location ?                          Many         friends        In my                                                         you speak?
                    friend           friends      also on        country
                                                 fixed line                     270       500         1000          1500
                                                                            min/month   min/month    min/month     min/month
                                     UNLIMITED TRAFFIC                       (60week)

                                                              1€/week +       17€/
                   2€/week       3€/week         4€/week      best price
                                                                 ITZ          month     29€/ month   49€/ month    69€/ month
                                                                            (4€/week)



                                                                                            29          49             69
                                                                                    HANDSET MONTHLY INSTALLMENTS

                                     Unlimited SMS 1€/week                                 60 SMS for 2€/week
SMS usage?



                                                   Light usage                                        Heavy usage
  Mobile                                       INTERNET 40: 9€/month                             INTERNET 100: 19€/month
 Internet?
                      Sometimes
                                                    40h/month                                          100h/month

                                               INTERNET PACK 40: 99€                             INTERNET PACK 100: 159€
                             Often         40h/month x 12 months + Dongle                     100h/month x 12 months + Dongle



                                MARCO PATUANO                                                                                     11
Task #1 Mobile – Re-design Sales Channels

              Changing Mix & Size                          PoS productivity *


               2009                 2012                                                    Delta
                                                                      Mar ’10               YoY %
Own Stores


                                             Average                          25.3          +24.6%
Franchising
                                             Own Stores &
                                                                                     62.0   +59.0%
                                             Franchising

                                             Monobrand &
Monobrand &                                                                   31.3          +34.3%
                                             Dealer
Dealer

                                             Multibrand                14.5                 +16.0%

Multibrand     16.0%
                                             GDO                       13.3                 -8.3%



  TOTAL       ~4,500                ~6,100
                                               (*) Weekly Gross Adds /PoS




                   MARCO PATUANO                                                                     12
Task #1 Mobile BB - Consolidating Leadership

                     Italian Mobile BB Market (Value)                                         TI Mobile BB users
 (Bn €)                                                                    (mln)
                                                                CAGR
                                                               ’09-’12

                                                        2.3    +14.5%
                                                                                                                               10.3

                                          1.8
                                                                                           +40%                  6.6
                             1.6
                                                                                                   4.6
               1.4                                                                   3.4

                                                                                                                 72%           75%
                                                                                                  71%
                                                                         % Web Users 69%

           2008             2009         2010          2012                        2008           2009          2010           2012



                       Structural Advantages                                         Lever to Reinforce Leadership
                                                                          Marketing approach
Internet




           Network coverage                                                Focus on medium users to:
  Keys




                                                                                defend price per MB
           Network capacity                                                     stabilize yearly consumption

                                                                          Services
                                                                           Complete and competitive prepaid offer portfolio
              Leadership in Smartphone market share (TIM market           Internet Pack (new annual bundle device+service)
phones
Smart




               share FY09 ~37%)                                            New postpaid “all-inclusive” offers (Internet Key +pc+service)
              Device portfolio simplification
                                                                          Devices
              Efficient pricing in order to avoid network overload
                                                                           Widest product portfolio, best design, materials and colors



                              MARCO PATUANO                                                                                               13
Task #1 Mobile - Handsets Strategy
               Sell in Volumes Consumer                                                Strategy and Impact

 Handset
                                              (mln)
 USB dongle
                                                                          More volumes, mores costs, less profitability
 PC           8.6
                                                                           Approx 8 mln p.a. of handset volume sold (with SIM
           0.02                                                              embedded)
                      7.7




                                                      Since 2008
              0.1     0.2                                                  Strong push on handsets resulting into a “long
                                                                            wave” of silent lines lasting until in 1H10

                      0.6                                                  Almost 800 mln euro of handset sold per year with
                               4.5                                          negative impact on profitability
                               0.05


                               0.9
              8.5                         Grow                            Less volumes, higher profitability



                                                      From 2009 onwards
                      6.9                                                  Focus on advanced data enabled devices to drive
                                                                              data growth
                               3.5
                                                                           Massive increase on USB dongle sale
                                          Reduce
                                                                           Smartphones at competitive price
 2G           56%     40%      39%         26%                             Significant improvement in revenues mix with
                                                                            positive impact on SAC and margins

           2007      2008     2009        2010


                      MARCO PATUANO                                                                                           14
Task #1 Mobile – Early Evidence

  Objectives                                                                    KPI’s
                           Customer Base Calling - Change yoy (‘000)                                           TIMX Users

                        1Q09          2Q09      3Q09         4Q09        1Q10
  CB Value                                                                                                                               1.3 mln
                                                                       Stabilized
  protection                                                  -401
                                                -537
                                      -544
                           -762                                                          Sept09                     Dec09          Mar10


                                    Consumer Gross Adds (‘000)                                     Outgoing traffic Trend – Change yoy
                                                                      +15%
                                  477                +2%
Market Share                         422
                                                      378            394
                                                                        450             1Q09     2Q09        3Q09    4Q09   Feb10        March10
  & Usage           2009                        371
                                                                                                                                          +2%
                                                                                                                              flat
  increase          2010
                                                                                         -4.6%
                                    Jan             Feb               Mar

                                  Consumer Mobile BB Users (mln)                                   Consumer BB Revenues (€ mln)

                                             +0.9                                                                 +31
                                                            3.2                                                             112
  Mobile BB                         2.3
                                             +38%
                                                                                                        81
                                                                                                                 +38%

  leadership
 consolidation
                                   1Q09                     1Q10                                        1Q09                1Q10




                 MARCO PATUANO                                                                                                                  15
Agenda



    TI Group 2010-2012 Strategic Plan Update
          Italian Market Overview

          Telecom Italia Domestic Strategy and Goals
            Task #1 Speed-up Mobile Turnaround
            Task #2 Consolidate Positive Fixed Momentum
            Task #3 Fully Exploit Integrated Approach Opportunities
            Task #4 Continue to Attack Adjacent Services
            Task #5 Further Cash Cost Efficiencies to Sustain Growth



             MARCO PATUANO                                              16
Task #2 Consolidate Positive Fixed Momentum

 Objectives                        Actions                                       KPIs

                Portfolio simplification and flat offers          Line Losses Evolution (mln)
                                                                2008      2009     2010       2012
                 deployment to increase value for money
                 perception and reduce impact of traffic
                                                                                              0.5
                 erosion
                                                                                   <1.0      >70%
                                                                          -1.3            Market Share
                                                                 -1.9                      On access
                Differentiated caring approach based on
    Defend       segments and needs                                     ULL Win-back (‘000)
                                                                                               >400
  Customer
 Base Value     Continuous quality improvement (fault rate               182
and minimize     and repair time) to sustain loyalty            163

  lines loss
  reduction                                                     2008      2009                 2012
                Retention/pre-retention inbound and
                 outbound (churn predictive models) with        Market Share - Access Calling (%)
                 customized offers on specific targets          67.6%     64.7%    ~64%       ~62%


                Distinctive communication format with stable
                 presence in the media
                                                                2008      2009     2010       2012



               MARCO PATUANO                                                                          17
Task #2 Consolidate Positive Fixed Momentum

  Objectives                        Actions                                                    KPIs
                                                                             Target Customer Base BB (mln)
                 Launch of BB entry fee tariff and bundle
                  package with PC and push on flat offers         BB Churn       ~21%      ~18%       ~17%     ~17%
                                                                  rate
                                                                                                      7.4       8.0
                                                                                  6.8          7.0
 Increase BB
  Customer       Develop strong high value customers             % Flat
                                                                  Offers
                                                                                  77%         83%     91%      97%


 Penetration      retention through multimedia innovative
  and Value       devices (Cubovision) enabling flexible                         2008      2009       2010     2012

                  provisioning of TV services according to
                                                                                  BB ARPU (euro/month)
                  available bandwidth (IPTV / OTTV)
                                                                                                              ~20
                                                                           18.0         18.3


                  Push on ULL win-backs leveraging on
                   symmetrical regulation (from April ‘10)
                                                                           2008         2009                  2012
                  Improve sales effectiveness through channel
   Improve         specialization (eg agent sales on win back),             Adsl Sales – Customer Care (mln)
                   quality target on inbound and outbound                                              1.3
                                                                                        1.2
 Go-to-Market      acquisitions                                            1.1
                                                                                                             Success
                                                                                                      >5%     Rate
                                                                                        4.5%
                   Re-launch of web sales channel                     3.4%
                                                                       2008             2009          2010




                MARCO PATUANO                                                                                          18
Task #2 Fixed – Early Evidence

  Objectives                                                                    KPI’s
                                                                        Line Losses (‘000)
                                                      1Q09                       4Q09                  1Q10
   Defend
  Customer                                                                                             -190
                                                                                 -260
 Base Value
                                                       -380



                                                                       BB Customers (‘000 access)

                                                                +89 6,843        +157   7,000   +71    7,071
                                                       6,754
   Increase                                    Free
 BB Customer
     Value                                     Flat     77%     +176      79%    +398    83%    +89



                                                        FY08           1Q09             4Q09           1Q10

                                                              ADSL Sales – Customer Care (‘000)               ~10% excluding
                                                                                                                calls from
                                                                                                               BB customers
   Improve                                             98                       112                   101
                                % Redemption                                    5.3%                  5.4%
 Go-to-Market                   On inbound            4.5%
                                calls

                                                      1Q09                      4Q09                  1Q10




                MARCO PATUANO                                                                                                  19
Agenda



    TI Group 2010-2012 Strategic Plan Update
          Italian Market Overview

          Telecom Italia Domestic Strategy and Goals
            Task #1 Speed-up Mobile Turnaround
            Task #2 Consolidate Positive Fixed Momentum
            Task #3 Fully Exploit Integrated
             Approach Opportunities
            Task #4 Continue to Attack Adjacent Services
            Task #5 Further Cash Cost Efficiencies to Sustain Growth

             MARCO PATUANO                                              20
Task #3 Integrated Approach:
Focus on the Business Segment
              Offering                                   Sales                              Customer Operations

“Impresa Semplice” new                  Sales network is already F/M                Integrated Customer
 Business concept                         integrated, with differentiated              Operations with single
                                          channels                                     segmentation for fixed and
Tra Noi”, first convergent                                                            mobile customers
 offer                                   High End customers “Portfolio”
                                          (200k), that generate 40% of tot Same segmentation as Sales
“Leverage on fixed                       revenues, have a dedicated Sales
 customer base exploiting                 representatives and few2few
 convergent offering and                  Customer Operations team
 communication
                                                 Sales                                              Customer care
Fixed Only:
1.6 mn                      Potential
                                               Sales Reps
                                                                                Portfolio            Few 2 Few
Fixed + Mobile                                                                   (~200k)
0.3 mn
                                            Business             Associations
                                            Partners
                                                         Shops


                                                                                SME/Soho              Standard
“Ready to use basic ICT                                                        (~1.900k)
                                              Call                                                    caring
 offering                                   centers


                         MARCO PATUANO                                                                              21
Task #3 Integrated Approach: Up / Cross Selling for
Business Segment
 Objectives                            Actions                                                              KPIs
                                                                                                 Mobile Human - Net Adds (‘000)
                  Leverage on integration to:
                      Increase mobile penetration on fixed                                                                  +160
 Boost mobile          customer base                                                                                 79
customer base
                      Improve loyalty and reduce churn                                             -37
                                                                                                            -161
                  Leverage on cross selling opportunities                                        2008     2009     2010     2012

                                                                                                    Fixed Line Net Adds (‘000)
                                                                                                        Fixed Losses (‘000)
                  Strengthen win back and customers’ lock-in
Stop losses of     and loyalty thanks to convergence (fixed-
    fixed          mobile integration, single billing, single caring)                                                            -42
                                                                                                                    -194
                                                                                                            -235
 customers                                                                                        -266

                                                                                                  2008      2009    2010         2012

                  Stabilize revenues by:
                                                                                                     ARPU (€/month/SIM)
                  Shifting competition from price to innovation                                     46              ~ -3%
                   and quality of service                                               Voice*
  Stabilize
  revenues        Increasing share of wallet on integrated                                         2009            2012
                   customers                                                            BB**
                                                                                                     23             ~ -11%

                                                                                                    2009            2012

                                     (*) Revenues net VAS and Handsets /Avg SIM Human
                                                                                                             CAGR ’09-’12
                 MARCO PATUANO      (**) Revenues VAS Browsing /Avg Users BB (Web+Wap)                                                  22
Task #3 Business Segment – Early Evidence

 Objectives                                                             KPI’s
                          Mobile Human Gross Adds (‘000)                                           Mobile Human Net Adds (‘000)

                                        +12%
                                        +12%
                                                            129
 Boost mobile            115
                                         125                                                                  -53                 -24

customer base                                                                                -52                -50

                                                                                                               +54%
                                                                                                               +54%
                        1Q09            4Q09               1Q10                          1Q09                  4Q09               1Q10


                                                              Fixed Access Net Adds (‘000)
                                                     1Q09                 4Q09                 1Q10
Stop losses of
    fixed                                                                                          -25
 customers                                            -78
                                                                           -44


                                                                         +68%
                                                                         +68%


                                                              Broad Band Net Adds (‘000)

                                                                        +125%
                                                                        +125%
  Develop                                                                                          +27
 BroadBand                                           +12                  +10


                                                    1Q09                 4Q09                  1Q10



                 MARCO PATUANO                                                                                                           23
Agenda



    TI Group 2010-2012 Strategic Plan Update
          Italian Market Overview

          Telecom Italia Domestic Strategy and Goals
            Task #1 Speed-up Mobile Turnaround
            Task #2 Consolidate Positive Fixed Momentum
            Task #3 Fully Exploit Integrated Approach Opportunities
            Task #4 Continue to Attack Adjacent Services
            Task #5 Further Cash Cost Efficiencies to Sustain Growth



             MARCO PATUANO                                              24
Task #4 Continue to Attack Adjacent Services –
Especially on TOP Clients
          Objectives                                      Actions                                          KPIs
                                  Extension of Data center proposition to fully support the         ICT Revenues
              Become the           Virtualization model (Server, Networking, Storage, IP                  (€ mln)
                leader in          PABX, Desktop)
               extended
             infrastructure       Selective innovation regarding SaaS
                                                                                                         ~+17%
                 services
                                  Bundling of TLC, infrastructure services and new offers                               1,342
                                                                                                 831
 ICT
                                  Rationalization of the partners program to improve TI         2009                    2012
             Rationalize the       positioning on Net Centric solutions (Virtualization,
              partnership          SaaS)                                                            ICT Market Share*
               model and
              develop the                                                                       ~11%                     ~17%
            vertical markets      Vertical emerging markets (eg.: e-gov, e-health, finance,
                                   security, automotive ..)
                                                                                               * Addressable market Top Client

                                                                                                  Matrix – Revenues
                                  Reinforce Virgilio leadership in the digital advertising               (€ mln)

            Focalize Matrix        through vertical communities and customizable                           ~+13%
                                   editorial offering                                                                    ~200
Digital     mission towards                                                                                154
                                                                                                 137
 ADV        an Information        Develop profiling assets and capabilities in IP/Network,
             Provider role         Web and Positioning profiling
                                                                                                 2009     2010           2012


                                                                                                          CAGR ’09-’12

                       MARCO PATUANO                                                                                             25
Domestic Take-away: Where does the “Reverse Revenues
Trend” come from?
               Customer Centric Approach: different strategies for different Market Segments

            MOBILE                                                        FIX
 CONSUMER




             Increase the number of calling lines being the               Reduce LINE LOSSES
              “BEST VALUE FOR MONEY”option                                 Minimize impact of TRAFFIC decrease
             Keep ARPU erosion from voice prices under                    Keep growing in XDSL BB
              control                                                      Leverage on CONTENT DELIVERY
             Balance voice ARPU with BB ARPU                                PLATFORMS in order to enrich the offering
             Keep leadership in Mobile BB                                   and increase BB ARPU


            FIX & MOBILE
             Protect market share and leverage on cross selling between F&M
 BUSINESS




                                                                                            ICT
               customer base
                                                                                             Create a “READY TO USE”
             Develop convergent offer in order to boost TOTAL REVENUES per
                                                                                               offer for basic ICT services
               customer
             Segment of the customer base in order to serve each cluster with the
               most appropriate go-to-market model


            VOICE & TRADITIONAL DATA
                                                                         ICT
             Protect market share
                                                                         Enhance value chain: from pure
             Control price erosion on Mobile Voice
 TOP




                                                                         NETWORK services to IaaS and SaaS
             Boost Mobile BB and Mobile VAS
                                                                         Develop vertical services on horizontal
             Minimize impact of fix VOIP
                                                                         platforms
             Delay price pressure on traditional data



                      MARCO PATUANO                                                                                           26
Agenda



    TI Group 2010-2012 Strategic Plan Update
          Italian Market Overview

          Telecom Italia Domestic Strategy and Goals
            Task #1 Speed-up Mobile Turnaround
            Task #2 Consolidate Positive Fixed Momentum
            Task #3 Fully Exploit Integrated Approach Opportunities
            Task #4 Continue to Attack Adjacent Services
            Task #5 Further Cash Cost Efficiencies to Sustain
             Growth

             MARCO PATUANO                                             27
Task #5 Cash Cost Rationalization and Efficiency Plan
Euro bln, Organic Data


                      Cash Cost 2012 vs 2009                                                          Efficiency YoY

                                                                             -1.8 bln €
                                                                                                                      17%
                                                                                                     30%
                                                                                    53%                                               58%         Opex
                                   Cash Cost on
              69.8%                                              ~65%
                                    Revenues                                                                                          42%         Capex

                                                                                 ’10 vs ‘09        ’11 vs ‘10    ’12 vs ‘11     Cum. ’09-’12

                                       +1.2
                                                                                     Efficiency by Programs (2009-12)
               15.1

                                                                                                  Total                                     1.8
Capex           3.5
                                                                 <14.0   1                     Network 
                                                                                              Operations                                0.2
                          -0.6
                                                                 <3.0                              MKT & 
                                                                         2                                                            0.4
                                                   -1.8 bln €                                 Distribution

                                                                         3             Organization &
                                                                                      Support process                           0.2
  Opex         11.6                                              <11.0
                                                                         4                    Information
                                    > -1.1 bln €                                               Technology                     0.5
                                                                                               Customer
                                                                         5                    Operations              0.1
                                      Volume                                                 Delivery 
              2009        ITX
                                       driven
                                                    Efficiency   2012    6                & Assurance             0.2

                  Cum 09-12 Efficiency 2.7 bln €                         7                Buildings and
                                                                                           Energy Mng           0.2



                                MARCO PATUANO                                                                                                            28
Task #5 Domestic: Focus on Efficiency Plan 2009-2012
Euro bln, Organic Data, %


            Delta Cash Cost                                                 Netwk   Mktg &      Org. &                 Delivery Building
                                                    ITX    Vol.    Efficiency    Ops    Distrib.   Support    IT    COP                &
                                                                                                                           & Assur. Energy
             2012 vs 2009                                 Driven
                                         Abs
                            FY09      ’12 vs ‘09


  Total Opex                11.6        -0.6       -0.6   +1.0        -1.0               -0.4       -0.2     -0.1   -0.1    -0.1     -0.1

 ITX                        3.1        -0.6        -0.6     -           -
 Mktg &                     3.2                     -     +0.5        -0.4
 Sales                                 +0.1

 Industrial        1.1                  Flat        -     +0.1        -0.1

 Personnel                   3.3       -0.1         -     +0.3        -0.4
 G&A &            0.9                               -     +0.1        -0.2
 Other                                 -0.1

 Total Capex                3.5        -0.5         -     +0.2       >-0.7      -0.2                         -0.4          -0.1      -0.1


                                                                                  -        -          -        -     -        -        -
   Total Cash Cost                    >-1.1        -0.6   +1.2         -1.8      -0.2
                                                                                 0.2
                                                                                          -0.4
                                                                                          0.4
                                                                                                    -0.2
                                                                                                     0.2
                                                                                                             -0.5
                                                                                                              0.5
                                                                                                                    -0.1
                                                                                                                    0.1
                                                                                                                             -0.2
                                                                                                                             0.2
                                                                                                                                      -0.2
                                                                                                                                      0.1




                                   MARCO PATUANO                                                                                        29
Focus on 2010 Domestic EBITDA
Euro million, Organic Data, %


                        10.1                               2                 3                 44
                                                 1                                                           9.8 / 9.9

                                     -4/-5%



                                                          -0.2/-0.3B€
                                                            -2%/-3%



                                                                       Mktg &                Fixed
                       2009        Revenues     ITX   Handsets (*)                                              2010
                                                                     Commercial (*)         Opex (**)

            1                                                           3
                  Focusing MTR impact and on on-                             Supporting Commercial
                  net traffic                                                Turnaround

            2                                                           4
                  Completing Revenues mix
                                                                             Progressing on efficiency
                  re-engineering
                                                                             programs

                                                                (*) Handsets + Marketing & Commercial = Marketing & Sales
                                                                (**) Industrial + Personnel + G&A = Fixed Opex
                                MARCO PATUANO                                                                               30
Back up




     MARCO PATUANO   31
DMO – Market by Segments

                               TOP - Public sector                                          TOP - Private sector              Italian Market
                           800 customers                                 PA   Top           540 customers                     Business Wireline
                           -   350 central government                   Top                 -Large Corporations                 Market (mln)
Top Clients                -   450 key local government
First 20,000
                                                                                            -Financial Institutions
                                                                                                                                 0.8     0.5    4.4
                               authorities
customers (LA and PA)                                                    PA   Enterprise
Portfolio managed by                                                  Large                                             3.1
Direct Sales force         3.3 k customers                                                  15.5 k customers
                           (managed at regional                                             (managed at                Fixed      Fixed      No      Total
                           level)                                                           regional level)             BU         CO       Fixed
                                                                                                                      Contract   contract    line

                                                                 Business
                                                         Needs based segmentation:                                    Business Mobile Market (mln)
Business                                                          30%               Shops                                                    0.8
2.1 mln customers                                   Single/Multiple                  43%                                             2.2
(enterprices with 1-                                location firms                                                                                    4.4
499 employees)                                                                                       TI Customers
                                                                                                        2.1 mn          1.4
managed by Indirect
                                                      Professionals
Sales force, high end                                                                                                  Mobile     Mobile     No      Total
                                                              17%                                                       BU         CO
customers (200K)                                                              Nomadic 10%
                                                                                                                                 contract
                                                                                                                                            Mobile
                                                                                                                      Contract
managed at Portfolio
                                                                       Consumer
                                                                                                                       Households with Fixed Access 17.3
                                Fixed Customer Base                                         Mobile Customer Base
Consumer                            Tot 12.3 mln                                                Tot 25.1 mln
                                                                                                                       mln Families with Broadband 56%

Fixed: All Households                                                  Value Based                                                   Ethnic;
                                                                                                                                             Teens; 3,9
                                                                      Segmentation                                                   3,9
Mobile: Individuals                                                                                                                             Young; 4,2
                                        Privilege                                                   Premium
that use phone both                     BB+IPTV
                                                                                                                          Senior;
for private and                                                                                       Gold                11,1
                                      Prospect BB                                                     Silver          Higher
professional purposes                                                                                                                            Massive;
                                                                                                                      Standing
with a consumer offer                   Standard                                                    Standard                   9,0               23,9




                        MARCO PATUANO                                                                                                                  32
Task #5 Efficiency Programs Extension and New Operating Model

       Delta Cash Cost 2012 vs 2009                                    End of asymmetry on Fixed (July ’10) and
                                                                        Mobile (July ’12) termination rate leading to
Euro bln, Organic Data                                   ITX            net savings on interconnection expenses
                                  FY09        D Abs
                                            ’12 vs ‘09                 Tangible impact of TIM push on communities

 Total Opex                      11.6           -0.6                   Speed-up and complete sales channels
                                                         Marketing      turnaround (Consumer and Business)
                                                         & Sales       New business model for Handsets and Content
 ITX                              3.1           -0.6
                                                                       Network Platform decommissioning (ATM, single
                                                                        RAN) and “one touch” network approach
Mktg &                                                   Industrial    Ful deployment of TIM-Vodafone site sharing
Sales                             3.2           +0.1
                                                                        agreement

Industrial                1.1                   Flat                   Rightsizing trough a Lean Company concept on
                                                         Personnel      organization and processes
                                                                       Staff functions re-sizing
Personnel                          3.3          -0.1
                                                                       Real Estate rationalization
G&A &                                                    G&A           Tight cost control on consultancies expenses
Other                    0.9                    -0.1


                                                                       Refarming 900 MHz for UMTS indoor coverage
 Total Capex                      3.5           -0.5     CAPEX         Rightsizing and restructuring of IT
                                                                        infrastructure


                                MARCO PATUANO                                                                           33

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Strategic Outlook - 2009 Results and the 2010-2012 Strategic Plan Update (Patuano)

  • 1. Telecom Italia Strategic Plan Update MARCO PATUANO
  • 2. Safe Harbour These presentations contain statements that constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements appear in a number of places in this presentation and include statements regarding the intent, belief or current expectations of the customer base, estimates regarding future growth in the different business lines and the global business, market share, financial results and other aspects of the activities and situation relating to the Company and the Group. Such forward looking statements are not guarantees of future performance and involve risks and uncertainties, and actual results may differ materially from those projected or implied in the forward looking statements as a result of various factors. Forward-looking information is based on certain key assumptions which we believe to be reasonable as of the date hereof, but forward looking information by its nature involves risks and uncertainties, which are outside our control, and could significantly affect expected results. Analysts are cautioned not to place undue reliance on those forward looking statements, which speak only as of the date of this presentation. Telecom Italia S.p.A. undertakes no obligation to release publicly the results of any revisions to these forward looking statements which may be made to reflect events and circumstances after the date of this presentation, including, without limitation, changes in Telecom Italia S.p.A. business or acquisition strategy or planned capital expenditures or to reflect the occurrence of unanticipated events. Analysts and investors are encouraged to consult the Company's Annual Report on Form 20-F as well as periodic filings made on Form 6-K, which are on file with the United States Securities and Exchange Commission. MARCO PATUANO 2
  • 3. Agenda  TI Group 2010-2012 Strategic Plan Update  Italian Market Overview  Telecom Italia Domestic Strategy and Goals Task #1 Speed-up Mobile Turnaround Task #2 Consolidate Positive Fixed Momentum Task #3 Fully Exploit Integrated Approach Opportunities Task #4 Continue to Attack Adjacent Services Task #5 Further Cash Cost Efficiencies to Sustain Growth MARCO PATUANO 3
  • 4. Italian Market Evolution ‘08-’12 Market by Technology Market by Customer Segment Bln € Bln € + 1.5% + 1.5% Total 58 Total 57 58 57 55 55 Open Market 2 2 2 Media Products 11 13 + 6% 11 Media 11 11 13 + 6% ICT 10 9 9 Stable Total TLC 36 35 35 Broadly Stable Top 13 12 12 Slight decrease Products 5 4 4 Stable Business 9 9 8 Broadly stable Mobile 17 17 18 ~ + 2% Fixed Consumer 22 22 22 ~ + 1% 14 14 13 ~ - 3% 2008 2009 2012 2008 2009 2012 CAGR ’09-’12 MARCO PATUANO 4
  • 5. Agenda  TI Group 2010-2012 Strategic Plan Update  Italian Market Overview  Telecom Italia Domestic Strategy and Goals Task #1 Speed-up Mobile Turnaround Task #2 Consolidate Positive Fixed Momentum Task #3 Fully Exploit Integrated Approach Opportunities Task #4 Continue to Attack Adjacent Services Task #5 Further Cash Cost Efficiencies to Sustain Growth MARCO PATUANO 5
  • 6. Domestic Revenues: Trend Reversal Euro bln, Organic Data change CAGR ‘09-’12 yoy Model Change Improve Back Broadly stable Trend Stabilize to Growth 23.3 21.7 Mobile Fixed 2008 2009 2010 2011 2012 2010: Paving the way to Growth change % yoy 2009 2010 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 -5% -5% -7% -11% FY09 FY10 -7% -4% / -5% MARCO PATUANO 6
  • 7. Domestic Market: the Repositioning Path 2008 2009 2010-2012 “Value for Money” Proposition Repositioning Market Share Recovery impaired by Repricing  Focus on volumes  Competitive pressure increase  Market share recovery Mobile  Strong leverage on handsets  “Cost Conscious” Customer Base erosion  Best value for Money  Push Strategy based on Handsets subsidy  New handsets strategy  Focus on “cost conscious” customers and “high spenders”  Weaker brand perception (“Expensive”)  New advertising & communication after consumer tariff repricing format  Pull strategy through Advertising  Pricing Strategy: focus on Community  Distribution Network – Strength and Develop  Distribution Network Refocus Market Positioning Restore Regulatory Dialogue Leverage on Flexibility Consolidation  Strong competitive asymmetry  Retail & LLU monthly fee increase  Line losses reduction Fixed  Large line losses (~1.9 mln)  Progressive asymmetry reduction  Full symmetry on winback  Good performance on BB acquisitions  Slowdown in line losses trend  New LRIC model introduction  Push on free to flat migration in BB  Increase value of BB offers  Increase market share and reduce  Gain market share on ICT churn on BB  Launch of new over-the-top services Customer Centric Approach  Lead ICT evolution MARCO PATUANO 7
  • 8. Domestic “Retail” Service Revenues Euro bln, Organic Data, % 17.3* 9.8 7.9 Business - TOP 18% 10% 25% 16% Business - SME 21% 24% 74% Consumer 61% 51% Total o/w o/w 2009 Fixed + ICT Mobile Weight on Total Retail Service Revenues* 56% 44% * Net of Fixed-Mobile interdivisional sales elimination (0.4B€ in 2009) MARCO PATUANO 8
  • 9. Agenda  TI Group 2010-2012 Strategic Plan Update  Italian Market Overview  Telecom Italia Domestic Strategy and Goals Task #1 Speed-up Mobile Turnaround Task #2 Consolidate Positive Fixed Momentum Task #3 Fully Exploit Integrated Approach Opportunities Task #4 Continue to Attack Adjacent Services Task #5 Further Cash Cost Efficiencies to Sustain Growth MARCO PATUANO 9
  • 10. Task #1 Speed-up Mobile Turnaround Objectives Actions KPIs Simplified Portfolio offering and strengthened Customer Base Calling (mln, %) CB Gross Adds and MNP tactics Recover 30.9 35.4 Advertising pressure with focus on product key- benefits Market Share 76% 85% 85% 85% increase Ethnic segment vertical offering 2008 2009 2010 2012 Completing Consumer Sales Network restructuring: focus on Franchising & Dealer Gross Adds Rebound in 2010 (mln SIM) 9.8 Multibrand, restyle PoS, New sales commissions >8.0 model 8.0 6.3 Best Value for Money Proposition both for 2008 2009 2010 2012 “Community users” and for “Off-net users” with the aim to reduce Churn, increase lock-in Value Consumer Outgoing Calling ARPU Customer Customers and boost usage (€/month) Base value 14.5 14.0 protection Confirm leadership on customer care adopting multichannel approach to keep quality while BROADLY STABLE reducing costs 2008 2009 2012 Pre-retention on high end customers MARCO PATUANO 10
  • 11. Mobile – Offer: Best Value for Money in the Consumer Segment Community Offer (U speak with friends?) Off net Offer (U speak with everybody?) Size of Many How long community One & location ? Many friends In my you speak? friend friends also on country fixed line  270 500 1000 1500 min/month min/month min/month min/month UNLIMITED TRAFFIC (60week) 1€/week + 17€/ 2€/week 3€/week 4€/week best price ITZ month 29€/ month 49€/ month 69€/ month (4€/week) 29 49 69 HANDSET MONTHLY INSTALLMENTS Unlimited SMS 1€/week 60 SMS for 2€/week SMS usage? Light usage Heavy usage Mobile INTERNET 40: 9€/month INTERNET 100: 19€/month Internet? Sometimes 40h/month 100h/month INTERNET PACK 40: 99€ INTERNET PACK 100: 159€ Often 40h/month x 12 months + Dongle 100h/month x 12 months + Dongle MARCO PATUANO 11
  • 12. Task #1 Mobile – Re-design Sales Channels Changing Mix & Size PoS productivity * 2009 2012 Delta Mar ’10 YoY % Own Stores Average 25.3 +24.6% Franchising Own Stores & 62.0 +59.0% Franchising Monobrand & Monobrand & 31.3 +34.3% Dealer Dealer Multibrand 14.5 +16.0% Multibrand 16.0% GDO 13.3 -8.3% TOTAL ~4,500 ~6,100 (*) Weekly Gross Adds /PoS MARCO PATUANO 12
  • 13. Task #1 Mobile BB - Consolidating Leadership Italian Mobile BB Market (Value) TI Mobile BB users (Bn €) (mln) CAGR ’09-’12 2.3 +14.5% 10.3 1.8 +40% 6.6 1.6 4.6 1.4 3.4 72% 75% 71% % Web Users 69% 2008 2009 2010 2012 2008 2009 2010 2012 Structural Advantages Lever to Reinforce Leadership Marketing approach Internet Network coverage  Focus on medium users to: Keys  defend price per MB Network capacity  stabilize yearly consumption Services  Complete and competitive prepaid offer portfolio  Leadership in Smartphone market share (TIM market  Internet Pack (new annual bundle device+service) phones Smart share FY09 ~37%)  New postpaid “all-inclusive” offers (Internet Key +pc+service)  Device portfolio simplification Devices  Efficient pricing in order to avoid network overload  Widest product portfolio, best design, materials and colors MARCO PATUANO 13
  • 14. Task #1 Mobile - Handsets Strategy Sell in Volumes Consumer Strategy and Impact Handset (mln) USB dongle More volumes, mores costs, less profitability PC 8.6  Approx 8 mln p.a. of handset volume sold (with SIM 0.02 embedded) 7.7 Since 2008 0.1 0.2  Strong push on handsets resulting into a “long wave” of silent lines lasting until in 1H10 0.6  Almost 800 mln euro of handset sold per year with 4.5 negative impact on profitability 0.05 0.9 8.5 Grow Less volumes, higher profitability From 2009 onwards 6.9  Focus on advanced data enabled devices to drive data growth 3.5  Massive increase on USB dongle sale Reduce  Smartphones at competitive price 2G 56% 40% 39% 26%  Significant improvement in revenues mix with positive impact on SAC and margins 2007 2008 2009 2010 MARCO PATUANO 14
  • 15. Task #1 Mobile – Early Evidence Objectives KPI’s Customer Base Calling - Change yoy (‘000) TIMX Users 1Q09 2Q09 3Q09 4Q09 1Q10 CB Value 1.3 mln Stabilized protection -401 -537 -544 -762 Sept09 Dec09 Mar10 Consumer Gross Adds (‘000) Outgoing traffic Trend – Change yoy +15% 477 +2% Market Share 422 378 394 450 1Q09 2Q09 3Q09 4Q09 Feb10 March10 & Usage 2009 371 +2% flat increase 2010 -4.6% Jan Feb Mar Consumer Mobile BB Users (mln) Consumer BB Revenues (€ mln) +0.9 +31 3.2 112 Mobile BB 2.3 +38% 81 +38% leadership consolidation 1Q09 1Q10 1Q09 1Q10 MARCO PATUANO 15
  • 16. Agenda  TI Group 2010-2012 Strategic Plan Update  Italian Market Overview  Telecom Italia Domestic Strategy and Goals Task #1 Speed-up Mobile Turnaround Task #2 Consolidate Positive Fixed Momentum Task #3 Fully Exploit Integrated Approach Opportunities Task #4 Continue to Attack Adjacent Services Task #5 Further Cash Cost Efficiencies to Sustain Growth MARCO PATUANO 16
  • 17. Task #2 Consolidate Positive Fixed Momentum Objectives Actions KPIs Portfolio simplification and flat offers Line Losses Evolution (mln) 2008 2009 2010 2012 deployment to increase value for money perception and reduce impact of traffic 0.5 erosion <1.0 >70% -1.3 Market Share -1.9 On access Differentiated caring approach based on Defend segments and needs ULL Win-back (‘000) >400 Customer Base Value Continuous quality improvement (fault rate 182 and minimize and repair time) to sustain loyalty 163 lines loss reduction 2008 2009 2012 Retention/pre-retention inbound and outbound (churn predictive models) with Market Share - Access Calling (%) customized offers on specific targets 67.6% 64.7% ~64% ~62% Distinctive communication format with stable presence in the media 2008 2009 2010 2012 MARCO PATUANO 17
  • 18. Task #2 Consolidate Positive Fixed Momentum Objectives Actions KPIs Target Customer Base BB (mln) Launch of BB entry fee tariff and bundle package with PC and push on flat offers BB Churn ~21% ~18% ~17% ~17% rate 7.4 8.0 6.8 7.0 Increase BB Customer Develop strong high value customers % Flat Offers 77% 83% 91% 97% Penetration retention through multimedia innovative and Value devices (Cubovision) enabling flexible 2008 2009 2010 2012 provisioning of TV services according to BB ARPU (euro/month) available bandwidth (IPTV / OTTV) ~20 18.0 18.3 Push on ULL win-backs leveraging on symmetrical regulation (from April ‘10) 2008 2009 2012 Improve sales effectiveness through channel Improve specialization (eg agent sales on win back), Adsl Sales – Customer Care (mln) quality target on inbound and outbound 1.3 1.2 Go-to-Market acquisitions 1.1 Success >5% Rate 4.5%  Re-launch of web sales channel 3.4% 2008 2009 2010 MARCO PATUANO 18
  • 19. Task #2 Fixed – Early Evidence Objectives KPI’s Line Losses (‘000) 1Q09 4Q09 1Q10 Defend Customer -190 -260 Base Value -380 BB Customers (‘000 access) +89 6,843 +157 7,000 +71 7,071 6,754 Increase Free BB Customer Value Flat 77% +176 79% +398 83% +89 FY08 1Q09 4Q09 1Q10 ADSL Sales – Customer Care (‘000) ~10% excluding calls from BB customers Improve 98 112 101 % Redemption 5.3% 5.4% Go-to-Market On inbound 4.5% calls 1Q09 4Q09 1Q10 MARCO PATUANO 19
  • 20. Agenda  TI Group 2010-2012 Strategic Plan Update  Italian Market Overview  Telecom Italia Domestic Strategy and Goals Task #1 Speed-up Mobile Turnaround Task #2 Consolidate Positive Fixed Momentum Task #3 Fully Exploit Integrated Approach Opportunities Task #4 Continue to Attack Adjacent Services Task #5 Further Cash Cost Efficiencies to Sustain Growth MARCO PATUANO 20
  • 21. Task #3 Integrated Approach: Focus on the Business Segment Offering Sales Customer Operations “Impresa Semplice” new Sales network is already F/M Integrated Customer Business concept integrated, with differentiated Operations with single channels segmentation for fixed and Tra Noi”, first convergent mobile customers offer High End customers “Portfolio” (200k), that generate 40% of tot Same segmentation as Sales “Leverage on fixed revenues, have a dedicated Sales customer base exploiting representatives and few2few convergent offering and Customer Operations team communication Sales Customer care Fixed Only: 1.6 mn Potential Sales Reps Portfolio Few 2 Few Fixed + Mobile (~200k) 0.3 mn Business Associations Partners Shops SME/Soho Standard “Ready to use basic ICT (~1.900k) Call caring offering centers MARCO PATUANO 21
  • 22. Task #3 Integrated Approach: Up / Cross Selling for Business Segment Objectives Actions KPIs Mobile Human - Net Adds (‘000) Leverage on integration to: Increase mobile penetration on fixed +160 Boost mobile customer base 79 customer base Improve loyalty and reduce churn -37 -161 Leverage on cross selling opportunities 2008 2009 2010 2012 Fixed Line Net Adds (‘000) Fixed Losses (‘000) Strengthen win back and customers’ lock-in Stop losses of and loyalty thanks to convergence (fixed- fixed mobile integration, single billing, single caring) -42 -194 -235 customers -266 2008 2009 2010 2012 Stabilize revenues by: ARPU (€/month/SIM) Shifting competition from price to innovation 46 ~ -3% and quality of service Voice* Stabilize revenues Increasing share of wallet on integrated 2009 2012 customers BB** 23 ~ -11% 2009 2012 (*) Revenues net VAS and Handsets /Avg SIM Human CAGR ’09-’12 MARCO PATUANO (**) Revenues VAS Browsing /Avg Users BB (Web+Wap) 22
  • 23. Task #3 Business Segment – Early Evidence Objectives KPI’s Mobile Human Gross Adds (‘000) Mobile Human Net Adds (‘000) +12% +12% 129 Boost mobile 115 125 -53 -24 customer base -52 -50 +54% +54% 1Q09 4Q09 1Q10 1Q09 4Q09 1Q10 Fixed Access Net Adds (‘000) 1Q09 4Q09 1Q10 Stop losses of fixed -25 customers -78 -44 +68% +68% Broad Band Net Adds (‘000) +125% +125% Develop +27 BroadBand +12 +10 1Q09 4Q09 1Q10 MARCO PATUANO 23
  • 24. Agenda  TI Group 2010-2012 Strategic Plan Update  Italian Market Overview  Telecom Italia Domestic Strategy and Goals Task #1 Speed-up Mobile Turnaround Task #2 Consolidate Positive Fixed Momentum Task #3 Fully Exploit Integrated Approach Opportunities Task #4 Continue to Attack Adjacent Services Task #5 Further Cash Cost Efficiencies to Sustain Growth MARCO PATUANO 24
  • 25. Task #4 Continue to Attack Adjacent Services – Especially on TOP Clients Objectives Actions KPIs  Extension of Data center proposition to fully support the ICT Revenues Become the Virtualization model (Server, Networking, Storage, IP (€ mln) leader in PABX, Desktop) extended infrastructure  Selective innovation regarding SaaS ~+17% services  Bundling of TLC, infrastructure services and new offers 1,342 831 ICT  Rationalization of the partners program to improve TI 2009 2012 Rationalize the positioning on Net Centric solutions (Virtualization, partnership SaaS) ICT Market Share* model and develop the ~11% ~17% vertical markets  Vertical emerging markets (eg.: e-gov, e-health, finance, security, automotive ..) * Addressable market Top Client Matrix – Revenues  Reinforce Virgilio leadership in the digital advertising (€ mln) Focalize Matrix through vertical communities and customizable ~+13% editorial offering ~200 Digital mission towards 154 137 ADV an Information  Develop profiling assets and capabilities in IP/Network, Provider role Web and Positioning profiling 2009 2010 2012 CAGR ’09-’12 MARCO PATUANO 25
  • 26. Domestic Take-away: Where does the “Reverse Revenues Trend” come from? Customer Centric Approach: different strategies for different Market Segments MOBILE FIX CONSUMER  Increase the number of calling lines being the  Reduce LINE LOSSES “BEST VALUE FOR MONEY”option  Minimize impact of TRAFFIC decrease  Keep ARPU erosion from voice prices under  Keep growing in XDSL BB control  Leverage on CONTENT DELIVERY  Balance voice ARPU with BB ARPU PLATFORMS in order to enrich the offering  Keep leadership in Mobile BB and increase BB ARPU FIX & MOBILE  Protect market share and leverage on cross selling between F&M BUSINESS ICT customer base  Create a “READY TO USE”  Develop convergent offer in order to boost TOTAL REVENUES per offer for basic ICT services customer  Segment of the customer base in order to serve each cluster with the most appropriate go-to-market model VOICE & TRADITIONAL DATA ICT  Protect market share Enhance value chain: from pure  Control price erosion on Mobile Voice TOP NETWORK services to IaaS and SaaS  Boost Mobile BB and Mobile VAS Develop vertical services on horizontal  Minimize impact of fix VOIP platforms  Delay price pressure on traditional data MARCO PATUANO 26
  • 27. Agenda  TI Group 2010-2012 Strategic Plan Update  Italian Market Overview  Telecom Italia Domestic Strategy and Goals Task #1 Speed-up Mobile Turnaround Task #2 Consolidate Positive Fixed Momentum Task #3 Fully Exploit Integrated Approach Opportunities Task #4 Continue to Attack Adjacent Services Task #5 Further Cash Cost Efficiencies to Sustain Growth MARCO PATUANO 27
  • 28. Task #5 Cash Cost Rationalization and Efficiency Plan Euro bln, Organic Data Cash Cost 2012 vs 2009 Efficiency YoY -1.8 bln € 17% 30% 53% 58% Opex Cash Cost on 69.8% ~65% Revenues 42% Capex ’10 vs ‘09 ’11 vs ‘10 ’12 vs ‘11 Cum. ’09-’12 +1.2 Efficiency by Programs (2009-12) 15.1 Total 1.8 Capex 3.5 <14.0 1 Network  Operations 0.2 -0.6 <3.0 MKT &  2 0.4 -1.8 bln € Distribution 3 Organization & Support process 0.2 Opex 11.6 <11.0 4 Information > -1.1 bln € Technology 0.5 Customer 5 Operations 0.1 Volume Delivery  2009 ITX driven Efficiency 2012 6 & Assurance 0.2 Cum 09-12 Efficiency 2.7 bln € 7 Buildings and Energy Mng 0.2 MARCO PATUANO 28
  • 29. Task #5 Domestic: Focus on Efficiency Plan 2009-2012 Euro bln, Organic Data, % Delta Cash Cost    Netwk Mktg & Org. & Delivery Building ITX Vol. Efficiency Ops Distrib. Support IT COP & & Assur. Energy 2012 vs 2009 Driven  Abs FY09 ’12 vs ‘09 Total Opex 11.6 -0.6 -0.6 +1.0 -1.0 -0.4 -0.2 -0.1 -0.1 -0.1 -0.1 ITX 3.1 -0.6 -0.6 - - Mktg & 3.2 - +0.5 -0.4 Sales +0.1 Industrial 1.1 Flat - +0.1 -0.1 Personnel 3.3 -0.1 - +0.3 -0.4 G&A & 0.9 - +0.1 -0.2 Other -0.1 Total Capex 3.5 -0.5 - +0.2 >-0.7 -0.2 -0.4 -0.1 -0.1 - - - - - - - Total Cash Cost >-1.1 -0.6 +1.2 -1.8 -0.2 0.2 -0.4 0.4 -0.2 0.2 -0.5 0.5 -0.1 0.1 -0.2 0.2 -0.2 0.1 MARCO PATUANO 29
  • 30. Focus on 2010 Domestic EBITDA Euro million, Organic Data, % 10.1 2 3 44 1 9.8 / 9.9 -4/-5% -0.2/-0.3B€ -2%/-3% Mktg & Fixed 2009 Revenues ITX Handsets (*) 2010 Commercial (*) Opex (**) 1 3 Focusing MTR impact and on on- Supporting Commercial net traffic Turnaround 2 4 Completing Revenues mix Progressing on efficiency re-engineering programs (*) Handsets + Marketing & Commercial = Marketing & Sales (**) Industrial + Personnel + G&A = Fixed Opex MARCO PATUANO 30
  • 31. Back up MARCO PATUANO 31
  • 32. DMO – Market by Segments TOP - Public sector TOP - Private sector Italian Market 800 customers PA Top 540 customers Business Wireline - 350 central government Top -Large Corporations Market (mln) Top Clients - 450 key local government First 20,000 -Financial Institutions 0.8 0.5 4.4 authorities customers (LA and PA) PA Enterprise Portfolio managed by Large 3.1 Direct Sales force 3.3 k customers 15.5 k customers (managed at regional (managed at Fixed Fixed No Total level) regional level) BU CO Fixed Contract contract line Business Needs based segmentation: Business Mobile Market (mln) Business 30% Shops 0.8 2.1 mln customers Single/Multiple 43% 2.2 (enterprices with 1- location firms 4.4 499 employees) TI Customers 2.1 mn 1.4 managed by Indirect Professionals Sales force, high end Mobile Mobile No Total 17% BU CO customers (200K) Nomadic 10% contract Mobile Contract managed at Portfolio Consumer Households with Fixed Access 17.3 Fixed Customer Base Mobile Customer Base Consumer Tot 12.3 mln Tot 25.1 mln mln Families with Broadband 56% Fixed: All Households Value Based Ethnic; Teens; 3,9 Segmentation 3,9 Mobile: Individuals Young; 4,2 Privilege Premium that use phone both BB+IPTV Senior; for private and Gold 11,1 Prospect BB Silver Higher professional purposes Massive; Standing with a consumer offer Standard Standard 9,0 23,9 MARCO PATUANO 32
  • 33. Task #5 Efficiency Programs Extension and New Operating Model Delta Cash Cost 2012 vs 2009  End of asymmetry on Fixed (July ’10) and Mobile (July ’12) termination rate leading to Euro bln, Organic Data ITX net savings on interconnection expenses FY09 D Abs ’12 vs ‘09  Tangible impact of TIM push on communities Total Opex 11.6 -0.6  Speed-up and complete sales channels Marketing turnaround (Consumer and Business) & Sales  New business model for Handsets and Content ITX 3.1 -0.6  Network Platform decommissioning (ATM, single RAN) and “one touch” network approach Mktg & Industrial  Ful deployment of TIM-Vodafone site sharing Sales 3.2 +0.1 agreement Industrial 1.1 Flat  Rightsizing trough a Lean Company concept on Personnel organization and processes  Staff functions re-sizing Personnel 3.3 -0.1  Real Estate rationalization G&A & G&A  Tight cost control on consultancies expenses Other 0.9 -0.1  Refarming 900 MHz for UMTS indoor coverage Total Capex 3.5 -0.5 CAPEX  Rightsizing and restructuring of IT infrastructure MARCO PATUANO 33