A year makes such a difference in an industry that is nowadays synonymous with change – the telecom industry. Emerging technologies continue to transform our ways of communication and doing business. 2016 was the year of telcos gaining back some of their lost momentum by staking out their market share against the OTTs with competitive offerings. It was the year of great strides in 5G development, consumer-driven data consumption, and the surge of augmented reality apps like Pokémon Go. In 2017, we expect to see not only reinforcement of these trends, but also the emergence of new ones. So what can we expect in 2017?

1. BY TELECODAYS
WHOLESALE VOICE
TRENDS 2017

2. Change runs rampant in the
telecom industry
1OVERVIEW
Great developments of 2016
2
Competitive offerings by
telcos against OTTs
Great strides in 5G
development
Consumer­driven data
consumption
Popularity of augmented
reality apps (Pokémon Go)

3. WHAT TO
EXPECT IN
2017

4. WHAT TO
EXPECT IN
2017
20.8 billion connected devices by 2020
VoIP will consolidate its position in the
“smart home” and the “smart office”
Ever­changing workplace.
o More telecommuting
o More remote working
o Unprecedented flexibility
Potential problems: performance issues if the
heavy strain on networks isn’t properly
handled.
THE INTERNET OF THINGS (IOT)
The race between telecom providers is on
Other industries willing to invest because of
huge potential benefits
Test versions of 5G expected to emerge
5G

5. WHAT TO EXPECT
IN 2017
CLOUD INTEGRATION WITH
ENTERPRISE SOFTWARE
Software as a Service (SaaS) is
predominant in modern businesses
2017 trend ­ integrating VoIP with
enterprise software for more efficient
operations
A considerable problem in the previous years – a top concern for telecoms in 2017
Security concerns will grow in proportion with the IoT
Transition of encryption from niche to prevalent
New regulation to support monitoring and response (e.g. General Data Protection
Regulation)
TELECOM DATA AS A
SERVICE (TDAAS)
A big monetization opportunity for
telecoms – a great way to counter
declining revenues
TDaaS market ­ $80 billion by 2020
Possible offerings – mobile
advertising, fraud detection
SECURITY

6. UC – the ability to integrate the various forms of communication into 1 system, with a common
interface
VoIP will increasingly be used as the base for further protocols and apps to achieve UC.
o Convenient
o Efficient
Software vendors must offer collaboration features to remain competitive.
UNIFIED COMMUNICATIONS (UC)
Hosted VoIP = lower maintenance costs
So far it has been the preference of SMEs
Larger organizations now increasingly opting
for hosted VoIP
Vendors must scale up their infrastructure
to accommodate
Advantages: no­fuss maintenance, cost­
effective, customizable
Data continues to accumulate at enormous
speeds and quantities
Use customer information to launch
marketing campaigns
Increased conversion rates
Lower acquisition costs
Benefits to customers: less exposure to
useless ads
Benefits to businesses: higher ROI for every
user
Shift focus from customer retention to
customer acquisition
HOSTED VOIP MARKETING AUTOMATION

7. FINAL WORDS
In an industry of change,
companies must be quick to adapt
in order to grab on to the
opportunities presented.

8. TELECODAYS
Visit our webpage https://www.telecodays.com/
THANK YOU!