Jyväskylän yliopisto: Simulaatiot ja pelit oppimisessa -työpaja 19.4.2011, Helena Lehtimäki. Siirretty toiselta tililtä 21.11.2013, jolloin katsojia oli ollut 880 (views).

2. Grapho Learning Initiative
Assists millions of children in
• reading
• learning
With the help of
• technology
• knowhow of the best experts
in reading acquisition in the world

3. GraphoGAME
Helps children learn to read
• powerful non-profit tool
to promote literacy
around the world
• in web and mobile
devices
• developed in
Jyväskylä, Finland

4. GraphoWORLD
International Network of Excellence
Provides
• technology enhanced support of spoken
and written language development
• among typical and atypical learners
• through research and implementation

5. GraphoREAD
Research Project on eReading funded by Tekes
• develops new media formats
and business models
• to support acquisition of
functional literacy
in low-income countries
• pilots in Zambia, Africa, 2011
• leads to commercial activities
under GraphoLEARN

6. Africa Today

7. GraphoREAD
Video
• Video from Zambia http://vimeo.com/21216023

8. GraphoREAD
in Zambia
CONTENT
• Content by Tammi
• Story Writing Competition produced by the project
• Karaoke production produced by Timeslice, a local SME
DISTRIBUTION
• Nokia, Lingsoft, Ellibs, Kaikuma
• Airtel, in 16 African countries
• local NGOs

9. GraphoREAD
Visibility with Mobile Monday and Rovio

10. GraphoREAD
in Media
MuviTV, Zambia
• private tv station
• focus on children
Radio Phoenix
Zambia

11. GraphoREAD Results
by November 31st, 2011
WP 1. PILOTS
• Report on media formats and production models
by Helena Lehtimäki
WP 2. BUSINESS MODELS
• Report on business models and microfranchising
by Anicet Yalaho
WP 3. LEGAL ISSUES
• Report on legal issues and contracts
by Markku Lampola

12. GraphoREAD
Potential Partners identified
• Ympyra
• PremiumFanPage
• Suntrica

13. Grapho Learning Initiative
The Brand
- distribution on non-profit basis
as in Finland
- independent publicly funded network
- an entity for the production of
learning materials
- to be established in th near future
- based on results of GraphoREAD

14. GraphoLEARN
Future Plans
• Entity for production and distribution of
learning materials
- In cooperation with Niilo Mäki Foundation and
Agora Center / University of Jyväskylä
• Business Plan in progress
• Negotiations with future partners

15. Thank You!
Heikki Lyytinen, Project Leader
Helena Lehtimäki, Project Manager
helena.m.lehtimaki at jyu.fi
+ 358 400 248056