bmw

1. BMW – TOYOTA LEXUS
BY:
 Pooja
 Prayag
 Pallavi
 Nilesh
 Parth

2. BMW
 German luxury vehicles, motorcycle, and engine
manufacturing company
 Founded in 1916 by Franz Josef Popp, Karl Rapp,
Camillo Castiglioni
 Headquartered in Munich, Bavaria, Germany
 Started as a manufacturer of aircraft engines
 Started car manufacturing from 1928
 “Dixi”, its first car to be successfully produced
and launched
 Established in India in 2006 with its headquarters
at Gurugram
 Logo, introduced in 1920, symbolises rotating propeller
of an aeroplane
 Slogan “The Ultimate Driving Machine” being
used since 1970s

3.  Governmental
Regulations CO2
emissions
 Rising Competition
 Recall of Cars - Air
Bag Issue
 High Cost Structure
 Fewer Acquisitions
and partnerships
 Too weak brand
portfolio
 Hybrid Electric Cars
 Increased Income in
developing countries
 Formation of
Alliances
 Increasing product
diversification
 Strong brand Image
 Extreme Innovation
 Strong CSR
performance
 High Quality and
Reliability
BMW SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES THREATS
WEAKNESSES

4. TOYOTA LEXUS
 FOUNDED : 1989; 27 years ago
 FOUNDER : Eiji toyoda
 HEADQUARTERS: Nagoya , Japan
 AREA SERVED : Worldwide
 PRODUCTS : Luxury vehicles
 DIVISIONS : F marque
 GLOBAL SALES (2014) : 582,000 vehicles

5. SWOT ANALYSIS
WEAKNESSSTRENGTH
1. Extremely prestigious luxury segment
2. Stylish and dynamic design.
3. Fuel efficient
4. Wide range of diversified product portfolio
5. Customer connect -Strong presence in racing
6. Already forayed into hybrid & concept cars which
hold potential.
1. Limited product portfolio in
growing markets
2. Tough competition means
limited market share
3. Limited distribution & service
network and spare part availability
1. Accommodating & Expanding automobile
market
2. Acquire newer customers by increasing market
penetration
3. More inclination of affluent customers
4. Augmenting the distribution and service
network
1. Perceived as a very costly brand
which can lead to limited exposure
to potential customers
2. Competition from other big
automobile giants
3. Product innovations and frugal
engineering by competitors
OPPORTUNITIES THREATS

6. FUTURE ACTION PLANS
BMW
 Intelligent autopilot.
 Clearly Psychic experience while
driving.
 Conscious and Preconscious
communication.
 Boost mode and Ease mode.
 Dynamic wheel arches.
LEXUS
 To be Launched in India in 2017.
 Hybrid/Electric vehicles.
 FAME (Faster Adoption and
Manufacturing of Hybrid & Electric
Vehicles)