2. Cases
 Outbreak of Mad Cow Disease in US (2003)
 DND (Do Not Disturb) regulation by TRAI (Telecom
Regulatory Authority of India)

3. Marketing environment

4. Demographic
 Population growth (P&G in Pakistan)
China birth control measures
 Population Age mix (Growing middle class)
 Changing family system (consequence to
marketers)
 Changing role of women
 Literacy levels of population (Better
educated, white collared, more professional)
 Increasing Diversity (USA example)
 Case in point ‘Singer’ machines

5. Socio cultural
 Case in point ‘Islamic Banking’
 Disney Japan and Euro case
 Coca Cola India case

6. Natural environment
 ‘Coca Cola’ plant in a village in Kerela
 ‘Toyota Prius’
 Corporate environmentalism

7. ‘Kumbhakaran’ Syndrome
 Season’s changed and caught napping
Reality Check???

8. Political & Social
 Case in point Food associations
 Do Not Disturb
 Investment policies
 Barriers in trade etc
 Socially responsible behavior
 Cause related marketing

9. Economic environment
 ‘Nano’ case. Affordable models launched in India by
Tata motors
 Interest in gold as an investment alternative
 Economic development (Employment generation,
increase in disposable income)

10. Technological Environment
 Forces that create new technologies, creating new
products and market opportunities
 Case in point RFID (Radio Frequency Identification)
transmitters used by Wal-Mart