The Ford Motor Company And Its Advertisements In 3 Different Countries

The Ford Motor Company and its advertisements in 3 different countries

AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Short history ,[object Object],[object Object],[object Object],[object Object],[object Object]

2. Todays business (2006) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Data-Background Germany ,[object Object],[object Object],[object Object],[object Object]

3. Data-Background Germany ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Marketing in Germany ,[object Object],[object Object],[object Object]

4. Marketing in Germany – Sport marketing

4. Marketing in Germany – High Quality Total things go wrong per 1000 vehicles GQRS Things go wrong (TGW)

4. Marketing in Germany – High Quality Problems per 100 vehicles Initial Quality Study

4. Marketing in Germany ,[object Object],[object Object],[object Object],[object Object]

5. Data-Background USA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. Data-Background USA ,[object Object],[object Object],[object Object],[object Object]

6. Marketing in USA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6. Marketing in USA - Ford Bold Moves ,[object Object],[object Object],[object Object]

6. Marketing in USA - Advertisement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7. Data-Background China ,[object Object],[object Object],[object Object],[object Object],[object Object]

7. Data-Background China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8. Marketing in China - Why invest? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8. Marketing in China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8. Marketing in China – Commercial Ford Maverick ,[object Object],[object Object]

8. Marketing in China – Symbolism in Ford advertisement ,[object Object],[object Object]

The Ford Motor Company And Its Advertisements In 3 Different Countries

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The Ford Motor Company And Its Advertisements In 3 Different Countries