1. Benefitting Prime Time Sports Association | a 501c3 organization
Celebrity Softball Challenge
hosted by:
2011 NFL Hall of Famer/
MLB All-Star
Deion Sanders
27 July 2012
Dekalb County Southeast Softball Complex | Lithonia GA
4pm
2. Event Scope / The Opportunity
THE PRIME TIME CELEBRITY SOFTBALL CHALLENGE will be one of the most engaging and
entertaining family friendly events that Atlanta has seen in a long time! It will touch countless youth and
members of the Atlanta metro area community all while presenting a tremendous sales, marketing, PR &
community outreach opportunity! In addition to Sandersâ incredible following and fan base amassed over a
wildly successful sports career, Sanders boasts MILLIONS of weekly television viewers & Twitter followers!
âșCaptive Target Audience: All Ages | Male & Female | Family
âșEthnic Groups: White, Black, Hispanic
âșHousehold Income Levels: Moderate Incomes
âșMarital Status: 60% Single; 30% Divorced; 10% Other
âșResidence: 70% Homeowners; 30% City Dwellers
âșEmployment: 40% Professional; 30% Entrepreneur;
15% Unemployed; 10% Other; 5% Retired
âșAudience Concentration : Atlanta Metro Area/Dekalb County
*for presentation purposes only
3. Celebrity Softball Challenge
Past Celebrity Sightings
Sanders & NFLer Jamal Lewis
The Prime Time Players!
Sanders getting âem ready!
Rapper Nelly
Prime Time â
The Ultimate Competitor Sanders, Matt Hasselbeck,
Snoop Dogg & Cam Newton
4. The 21 Club
BE A MEMBER!
This sponsorship puts you right in the middle of the action! Partnering with one of the most famous â21âsâ â
Deion â Prime Timeâ Sanders â will dramatically increase the exposure and awareness of your brand, product or
service. It is one of the most affordable ways to âget in the gameâ and receive a PRIME TIME experience!
ïŒBranding on all softball print collateral (handbills, official banner boards, welcome boards, etc.)
ïŒRecognition and Exposure in pre & post coverage via press releases, etc.
ïŒSpecial On-Field Recognition during Half Time
ïŒGroup Photo with 2011 Pro Football Hall of Famer Deion Sanders
ïŒSpecial Game Memorabilia
ïŒ(2) VIP Tickets with Private VIP Entry, VIP Seating & Parking
ïŒ(2) General Admission Tickets for special guests/clients/employees relations
ïŒCommunity reinvestment and helping to serve under-served youth: PRICELESS
$2100
TO BECOME A MEMBER OF THE 21 CLUB, CALL WILLIAM GORDNER| 404.839.7350
Sponsorship offers subject to change without notice. Limitations and exclusions apply.
All sponsorship benefits will vary based on the package selected as well as availability at time of offer.
All or a portion of this transaction may be tax deductible. Please consult your Tax Advisor.
5. The Prime Time Players
Celebrity Participants*
NFL Network Analyst & Former Falcon Fan Favorite Jamie Dukes (U da man!)
NFL All-Pro Jerome Bettis (U did it with a football. Letâs see what U got with a soft one!)
Atlanta Mayor Kasim Reed (We know U got game under the suit!)
Comedian Rickey Smiley (It wonât be funny! We want a win!)
Atlanta Falcon Owner Arthur Blank (Nowâs your chance to really be a community guy!)
NBA Superstar Allan Houston (No worries! Tall legs are allowed on the field!)
NFL/MLB Star All Pro Brian Jordan (Itâs U against Prime! U both did it⊠two ways!)
Former Atlanta Falcon Ray Buchanan
Rapper Bow Wow (We heard U got game! Bring it on!)
NFL All-Pro Cam Newton
Rapper TI (U talk the sports trash! Put your $ where your bat is!)
Rapper/Actor Chris âLudacrisâ Bridges (Luda! We see U!)
Reality Star Nene Leakes (Represent for the females, NeNe!)
Rapper Snoop Dogg (U all sports, huh? Letâs see whatcha got!)
V103âs Ryan Cameron | V103âs Frank Ski
Magic 107.5âs Carol Blackmon | Hot 107.9âs Emperor Searcy
11Aliveâs Fred Kalil | 11Aliveâs Sam Crenshaw
WSBâs John Bachman
FOX 5âs Karen Graham | FOX 5âs Ken Ridriguez | FOX 5âs Gurvir Dhindsa
Ch. 46âs Brandon Rudat | Ch. 46âs JaQuitta Williams
Q100âs Bert Weiss
The Fishâs Lara Scott
790 The Zoneâs Steak Shapiro | 790 The Zoneâs 2 Live Stew
680 The Fanâs Buck & Kincade
*written confirmations available upon request; receiving confirmations daily
6. The Venue
The Southeast Softball Complex
5845 Hillvale Rd | Lithonia GA 30058
The new beautiful 80 acre complex is home to softball, soccer and serves as a multi-use field!
DRIVING DIRECTIONS: From I-20Eastbound | To Exit 71/Panola Road |Turn Left | 1.5 miles to Covington Hwy | Turn Right |
1.0 miles to Hillvale Road | 0.06 miles .. YOUâRE THERE! Southeast Softball Complex, on the right!
7. Producers
Foxx Entertainment Group (FEG) is one of the nationâs premier, full service sports & entertainment
branding, marketing, production and management agencies, specializing in personal brand marketing,
special events and cause marketing initiatives & programs. FEG is headquartered in Atlanta, GA with
offices in Louisville, KY & Chicago, IL. Founded in 2000, Foxx Entertainment Group has become
nationally renowned for its creative brand strategies, superior marketing campaigns, results-driven
promotions, effective publicity, flawless event production and meticulous event management. We
brilliantly showcase you, your product and/or service in ways you never knew! We pride ourselves in
maintaining the highest level of integrity imaginable to our clients, sponsors, charitable entities and
business partners. Itâs just the way we do business!
Over the years, we have been blessed to consistently deliver these services to some of the countryâs
high-end clientele, corporate executives and non-profit organizations. We leverage our entertainment
and sports assets, alliances and relationships to produce maximum results!
Built on integrity, dependability and loyalty, it is Foxx Entertainment Groupâs customary intention to
exceed every clientâs expectations. We look forward to exceeding yours!
WE PUT THE âWOWâ IN YOUR BRAND, PROJECT, INITIATIVE OR EVENT!
Bringing together and maximizing sports, entertainment and cause!
2625 Piedmont Road |Suite 56-115 | Atlanta GA 30324
TF 866.216.FOXX (3699) | F 888.822.1735 | foxxentgroupinc.com |Tee Foxx, 404.791.6525 (direct)