2. Event Purpose/Scope
To celebrate, in grand fashion, the undeniable contributions and
achievements of NFL Hall of Famer Deion Sanders’ Prime Time
Association/T.R.U.T.H. Organization – an organization that has
successfully served the community by reaching and teaching our
youth through sports and education. T.R.U.T.H. promotes
positive self images by providing coaches, mentors & tutors that
believe in our youth, encourage them to embrace the highest
values and sense of responsibilities to their families, peers and
communities T.R.U.T.H. invest in the mental, spiritual, physical,
financial and overall wellbeing to build stronger kids that will be
our future leaders. We will celebrate the T.R.U.T.H. by way of this
annual red-carpet, fundraising gala celebration supported by
Sanders’ many celebrity friends, pro athletes and VIPs.
T.R.U.T.H./Prime Time Association is a 501c3 nonprofit organization.
PTA is an organization focused on the development of our youth through education, athletics and personal development. PTA creates a
supportive environment conducive to active learning and overall development. PTA is committed to preparing our youth to be the future
leaders, CEO's and professionals ready for the challenges of an ever changing world.
DEION SANDERS
2011 NFL Hall of Famer

3. T.R.U.T.H.
truthsports.org
T – Trust
R – Respect (myself and others)
U – Understand (I have unlimited possibilities)
T – Try (my best and never give up)
H – Honor (myself and the T.R.U.T.H. Creed at all times)

4. This exclusive affair will be held at the 5-star, 1500-capacity beautifully renovated event facility
called 200 Peachtree. With more than 17,000 square feet, 200 Peachtree is Atlanta’s most elegant
and historic venue featuring soaring 30’ ceilings, 14’ chandeliers, Corinthian columns and a prime
location on Peachtree Street in Downtown Atlanta. 200 Peachtree presents a unique and matchless
spin to an already matchless production!
Venue
200 Peachtree Street | Atlanta GA 30303

5. The Artistry aka event features will include, but will not be limited to,
the following*:
Searchlights
Luxury Car Display/Showcase
LIVE Entertainment & Surprise Presentations
Nationally acclaimed DJs
Red Carpet VIP Entrance (w/managed papparazzi)
LIVE Automobile, other VIP items Auction
Specialty ‘Prime Time’ Drink of The Night
Gobos Lighting
“Airy” Miami-themed décor, flowing drapery, etc.
Middle Eastern, Brazilian Aerial Dancers
Massage Chairs, Chocolate & Champagne Fountains
Cigar Rolling Displays & Passed Cigars
Luxury VVIP Gifting Lounge Experience
…and more!
The Artistry
*activities subject to change

6. “PRIME TIME” DEION SANDERS INVITES YOU!

7. 2011 PRIME TIME BLACK & RED GALA
RED CARPET EXPERIENCE
2011
Red Carpet Excitement!

8. 2011 PRIME TIME BLACK & RED GALA
RED CARPET EXPERIENCE

9. 2011 PRIME TIME BLACK & RED GALA
PRIME TIME GIFTING VAULT EXPERIENCE
2011 NFL Hall of Famer Deion Sanders,
Pilar Sanders & Falcons Exec Kevin
Winston…in the Vault!

10. 2012
PRIME TIME BLACK & RED GALA
SPECIAL CELEBRITY/VIP GUESTS
ENTERTAINMENT
Ludacris
Usher
Jeff Foxworthy
Rickey Smiley
Toni Braxton
Outkast
Jermaine Dupri
Neyo
Jane Fonda
Allen Payne
Keith Sweat
Perri Reid
Jazze Phe
Teddy Riley
TLC
Ciara
Lil’ Jon
Bow Wow
MoNique
Lamaan Rucker
Boris Kodjoe
Nicole Ari Parker
…and more!
SPORTS
Chipper Jones
Julius “Dr. J” Erving
Charles Barkley
Brian Jordan
Derek Anderson
Hines Ward
Jerome Bettis
Former & Current ATL Falcons
Former & Current ATL Braves
…and more!
CORPORATE
Arthur Blank
Mayor Kasim Reed
Soledad O’Brien
Wolf Blitzer
Dan Meachum
Monica Kaufman
Anderson Cooper
Bernie Marcus
Ernie Johnson
T.J. Holmes
Scarlett Pressley Brown
Ingrid Saunders Jones
…and more!

11. Prime Time Partner $10,000.00
This is a great opportunity to generate visibility and awareness of your company, products and important brand
messages in association with and in connection to this annual PRIME TIME celebration hosted by The FIRST & ONLY
Atlanta Falcon to be inducted into The Pro Football Hall of Fame, Deion Sanders. It is an exciting entertainment driven
partnership opportunity that allows you to receive enormous exposure. Only two available.
BRAND EXPOSURE, INTEGRATION, VIP FEATURES & BENEFITS
Branding on print collateral: VIP Celebrity invites, customized hospitality items, etc.
Corporate Logo & hyperlink on Official Website & Official FaceBook Web Presence
Recognition and exposure in all post coverage: TV, Print, Electronic, Press Releases
Red Carpet Photo Opportunities with NFL All Pros & Celebrity Guests
Meet & Greet, Photo Opps with 2011 Pro Football Hall of Fame Inductee Deion Sanders
Six (6) VIP Invites with Private VIP Red Carpet Entry for special guests / clients / employees
Reserved, prepped VIP table seating with bottle service (VIP invites)
Six (6) VIP All Access Passes to the Prime Time Gifting Lounge Experience
Commemorative Items & Personalized Autographed Paraphernalia
Corporate representative interview opportunities via local, regional & national media outlets
Recognition from stage by celebrity hosts
Product Giveaway to all VIP guests; sampling opportunities for all guests
Pre- and post fulfillment reports including all ROI measurement and validation
Community reinvestment and outreach through The Prime Time Sports Association: PRICELESS
*5-star hotel accommodations available upon request at partner’s additional expense.
Sponsorship offers subject to change without notice. Limitations and exclusions apply.
All sponsorship benefits will vary based on the package selected as well as availability at time of offer.
All or a portion of this transaction may be tax deductible. Please consult your Tax Advisor.
TO SECURE YOUR PARTNERSHIP PACKAGE, CALL NICOLE MARTIN | 404.931.4558.

12. Foxx Entertainment Group (FEG) is one of the nation’s premier, full service sports & entertainment
branding, marketing, production and management agencies, specializing in personal brand marketing,
special events and cause marketing initiatives & programs. FEG is headquartered in Atlanta, GA with
offices in Louisville, KY & Chicago, IL. Founded in 2000, Foxx Entertainment Group has become
nationally renowned for its creative brand strategies, superior marketing campaigns, results-driven
promotions, effective publicity, flawless event production and meticulous event management. We
brilliantly showcase you, your product and/or service in ways you never knew! We pride ourselves in
maintaining the highest level of integrity imaginable to our clients, sponsors, charitable entities and
business partners. It’s just the way we do business!
About The Producers
Over the years, we have been blessed to consistently deliver these services to some of the country’s
high-end clientele, corporate executives and non-profit organizations. We leverage our entertainment
and sports assets, alliances and relationships to produce maximum results!
Built on integrity, dependability and loyalty, it is Foxx Entertainment Group’s customary intention to
exceed every client’s expectations. We look forward to exceeding yours!
WE PUT THE ‘WOW’ IN YOUR BRAND, PROJECT, INITIATIVE OR EVENT!
Bringing together and maximizing sports, entertainment and cause!
2625 Piedmont Road |Suite 56-115 | Atlanta GA 30324
TF 866.216.FOXX (3699) | F 888.822.1735 | foxxentgroupinc.com |Tee Foxx, 404.791.6525 (direct)