Digital Marketing, being the most crucial factor for any industry, must be handled with right strategy and creativity. At Technians, we understand how important is your face value on the Internet. Hence, we develop the right content for right audience at right time to promote your business on line.

1. 1
Digital Marketing Campaign
Presented by
Technians

2. When you think of running an
Online Marketing campaign,
what comes to mind?

4. TOO
MUCH
MONEY.

6. WHAT’S
THE
POINT?

7. 7
MARKETING ANALYSIS
Analyzing your webs
identifying the source for
generating the most leads
EMAIL MARKETING
Sending Right content to
right audience &
evaluating their response
SEARCH OPTIMIZATION
Improving your rank in
search engines by finding
& tracking your most
effective Keywords
LEAD MANAGEMENT
Track leads with a
complete timeline-view of
their interactions with
your Institute
BLOGGING
Creating and maintaining
blog content with best
SEO practices
SOCIAL MEDIA
Publishing content to
your social accounts,
then nurturing leads
based on their social
engagement
TECHNIANS ALL IN ONE
DIGITAL MARKETING SERVICE
Brings your whole marketing world under one
roof.
GET FREE EVALUATION

8. INBOUND MARKETING
Why You Need this?
8

9. The Old Marketing
playbook is
BROKEN
86%
skip TV ads
91%
Unsubscribe
from email
44%
Of Direct mail is
never opened
200M
On the
Do Not Call List
Image Source : Hubspot
9

10. In Order attract customers,
Marketers have to provide them with
Something they will Love
This is where Inbound comes In 10

11. Using Inbound Marketing can turn strangers into
Customers and Promoters of your Business.
Image Source : Hubspot
11

12. Inbound Marketing is about Content..
and Context
12

13. INBOUND MARKETING
Why Choose Technians?
13

14. Everyone else tries
really hard to get you
Here
14

15. We don’t feel content
until we get you up to
Here
15

16. INBOUND MARKETING
How we do this?
16

17. How we convert a Stranger
Into Customer for You
(6 Steps Process)
Create blog Content, search engine optimize (SEO) your
content, and promote it on Social Media Sites
Place Call to Action through out your website to drive visitors
to landing pages with forms. Visitors fill out the forms to get
whatever you are offering and become leads
Send your leads automated emails to drive them along your
buying cycle. Provide your sales team with Lead Intelligence so
they can make more effective sales calls
Analyze the success of your marketing Campaigns, and determine
which areas need further optimization for future success
17

18. 18
Did you know there are
5.9 BILLION
searches on
everyday?

19. 19
Maybe a few of those
people would be
interested in your
services..

20. You need to know atleast
the basics of
Search engine Optimization
(SEO)

21. Wait, can’t I just
Buy Pay-Per-Click
(PPC) Ads

22. Yes, you can.
PPC ads are great
Way to Learn what works.

23. But a couple of issues.
#1: You’re still renting attention.
#2..

24. click on are organic-not paid.
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25. Why pay to reach 10%,
when the other 90% are
free low marginal cost?

29. Smart SEOs will tell you:
Don’t try these tricks,
They can be toxic.

30. Before you do any SEO
You’ll need to pick
The search keywords
You will focus on.

32. You want keywords that have
Decent search volume
(people search for that word)

33. 33
3 STEPS TO
OUTSTANDING
SEO CAMPAIGN

34. 34
1. REVIEWS
Keyword analysis & Research
Site structure Analysis
Technical Seo Audits
Schema markup
Social Metrics
Links analysis
Content Audits
Site structure Analysis

35. 35
2. Strategy & Execution
Website Optimization
Local Seo Strategy
Brand synchronization
Social Media integration
Content strategy
Competitive Analysis
Link Earning Strategy

36. 36
3. Reporting & Tracking
Organic Search Reporting
Website Metrics
Social Metrics
Backlinks
Google Analytics
MOZ Reporting

37. Studies found that even big brands
have faced challenges getting output
from-
-> pay-per-click advertising,
-> launch at an industry conference
-> hire a public relations firm

38. Even when nothing is working one thing
always works..

39. Even when nothing is working one thing
always works..
Word-of-mouth

40. How do we get people to talk about your
service even more?

41. Encourage word of mouth

42. Go Viral..

43. Go Viral..
Make best use of
Social Media
practices

44. Great Marketing is about Content..
and Context

45. Make Best
Use of
Search
Engines

46. You will see a change
in your metrics.

47. 37% of respondents said
their website metrics
changed by up to 25% after
a
Marketing Campaign.

48. And according to the data, the
most common ways to
measure site performance are:

49. And according to the data, the
most common ways to
measure site performance are:
traffic

50. And according to the data, the
most common ways to
measure site performance are:
traffic
the number of pages
viewed

51. What are the key metrics your company uses to
measure its site performance? (Select all that apply)
1 2%
% Traffic
Bounce rate
Conversion rate
New contacts rate
Time on page
Number of pages viewed
Click through rate
Leads generated
Overall revenue improvements
Other
Don't know/not applicable
7%
19
%
11
%
9%
10%
11
12 %
%
7%
*Pulled from online survey results about website design.
Sample size: 749 marketers.

52. You Don’t Need To
Do It Yourself

53. Getting started with Digital Marketing Campaign
may be confusing .

54. Content
Strategy
Where do
You begin?

55. Where do
You begin?
SEO,
PPC
Content
Strategy

56. Where do
You begin?
SEO,
PPC
Social
Media
Content
Strategy

57. Where do
You begin?
SEO,
PPC
Social
Media
Viral
Campaign
Content
Strategy

58. Where do
You begin?
SEO,
PPC
Social
Media
Viral
Campaign
Content
Strategy
Remarketi
ng

59. Consider outsourcing the
project.

60. 50% of businesses surveyed
hired an external resource to
help with their Marketing
Campaign

61. It Isn’t Hard To Convince
Your Company To Run
A Marketing Campaign

62. You will probably have to
do some convincing to get
your company on board.

63. You will probably have to
do some convincing to get
your company on board.
Or buy them a puppy. Whatever
works.

64. But it
shouldn’t
be hard
to
convince
them.

65. There are
various
reasons why
Company’s
believe in
Marketing.
But it
shouldn’t
be hard
to
convince
them.

69. 69
And Your Custom
Requirement
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70. Schedule a Free 30 min Consultation!
#123webinar | @webmarketing123 70
Or
Your Next Step
Let’s
Monica Gandhi, Business Development Manager
Talk!
e: Monica@Technians.com t: +91-9999920599
Technians Softech Pvt Ltd - NM30, Old DLF, Sector 14 Gurgaon

71. 71
THANK YOU.