Before building the product right, you have to find the right product to build. Here's where, sadly, our human nature and traditional organization design tends to work against us. Lean practitioners have tons of great advice on how to discover the right product, but even these practices can sometimes be hard to introduce to your team. Don't fret though, at the end of the day, it's all about helping your team ask the right questions and letting them help you find the answers.

1. Beyond the 5 Whys: Asking
Your Way to the Right Product
#prodmgmt fundamentals
selena hadzibabic | @dzishn | techfest club, jun 2015

2. • Selena Hadzibabic
• waterfall > agile dev > agile ux > lean product dev
• b2b sales driven startup introducing product & ux practices
• @dzishn

3. Martin Eriksson @MindTheProduct
https://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/
@dzishn

4. @dzishn

5. three things
• measure
• vet assumptions
• articulate problems
@dzishn

6. always measure impact
@dzishn

7. measure
# of customers who care: 31,415
@dzishn

8. measure
# of clients who care: 31
@dzishn

9. measure
quant & qual = what & why
@dzishn

10. vet assumptions and build small to prove/disprove value
@dzishn

11. @dzishn

12. vet assumptions
ideabusiness goalscustomer needs
@dzishn

13. vet assumptions
ideabusiness goalscustomer needs
@dzishn

14. vet assumptions
“we should build a ________”
• how would customers use it? to achieve what?
• why is that important to them? what have they said to make you think that?
• how many of those do we have? could you put me in touch with any?
• what will it do for us? when do we need to deliver on that?
• what happens if we don’t do it?
• how could we screw it up?
@dzishn

15. articulate the problem
@dzishn

16. articulate the problem
• we’re really not sure how to prioritize these features, and wish we could learn
what resonates with customers before deciding
• i’m afraid this deadline is here to stay. how do we make sure we build
something that matters in the time that we have?
• shoppers want to choose their samples
vs
shoppers want relevant samples
@dzishn

17. selena hadzibabic
@dzishn
techfest club, jun 2015