Businesses come and go, but businesses with sticky brands last the test of time. Coca Cola, McDonald's and many other businesses have memorable logos, catchy taglines and other vital branding messages that keep customers coming back again and again. This SlideShare presentation on Sticky Brands will teach you how to create a brand that stands out and helps your business thrive like never before. Be prepared, essential branding may be far more extensive (though certainly doable) than you think. Please copy and paste the following URL to see germane videos for this SlideShare: 1.Branding Identity: https://www.linkedin.com/posts/techtreats_brandidentity-smallbizowner-smallbiztips-activity-6592060810049183744-_WJJ 2. Brand Voice: https://www.youtube.com/watch?v=tM7Wn5gLEtc 3. Brand Values: https://www.youtube.com/watch?v=BSVemBt9vjs 4. Brand Personality: https://www.youtube.com/watch?v=e2YRUohgadY 5. Visuals https://www.youtube.com/watch?v=cHbJ0fkqI6I 6. USP - Unique Selling Proposition https://www.youtube.com/watch?v=rlPVu0EzGAY&t=5s

2. Some narrowly define a brand as
simply the name, symbol or other
feature that identifies your goods
or services as distinct from those of
others, but these days a brand is
SO much more!

3. What is your Brand?
Your brand is …
• who you are and what you stand for.
• your promise to your customers.
• how your product/service is perceived by the world.

4. Your brand is everything, tangible
and imagined, surrounding your
product or service.

5. Your brand is everything, tangible and imagined, surrounding your
product or service.
• Logo
• Colors
• Website
• Tagline
• Vision and mission statements
• Building and employees/uniforms
• Products and services
• Marketing materials
• …You get the picture.

6. Types of Brands

7. Personal Brand

8. Personal Brand
The marketing of people/careers as a brand

9. Personal Brands Often Carry Over To Products/Services
• Harpo Productions
• OWN – Oprah Winfrey Network
• Oprah’s Book Club
• O, That’s Good
• Oprah’s Organics

10. Product Brand

11. Product Brand
Specific products made by a company

12. Service Brand

13. Service Brand
A unique and specific service

14. Corporate Brand

15. Corporate Brand
A corporate entity, as opposed to its individuals
products and services

16. Brand Identity

17. The next several slides will delve into the 4 components of
brand identity further with the URLs of worthwhile
YouTube videos.
Please feel free to bypass these videos, though they are brief and
packed with useful information.

18. Brand Voice
https://www.youtube.com/watch?v=tM7Wn5gLEtc

19. Brand Values
https://www.youtube.com/watch?v=BSVemBt9vjs

20. Brand Personality
https://www.youtube.com/watch?v=e2YRUohgadY

21. Brand Visual Identity
https://www.youtube.com/watch?v=cHbJ0fkqI6I

22. Additional factors to consider
when creating your brand…

23. Create a Unique Selling Proposition (USP)
• Why should a customer choose you over your competitors?
• What do you customers need?
• What do they want?
• Consider your product from the customer’s point of view.
• Who is your target customer?
-Age?
-Lifestyle?
-Values?
• How are you going to improve their lives?
• What are their pain points?

24. Self
actualization
Esteem
Love/Belonging
Safety
Physiological needs

25. Why do you need a USP?
https://www.youtube.com/watch?v=rlPVu0EzGAY&t=5s

26. We need basic things to survive.

27. Remember what people need in your marketing messages.

28. If you have 2 different businesses, consider different branding messages.

29. Strengths Weaknesses
Opportunities Threats
SWOT Analysis
Internal
External

30. Strengths
1.
2.
3.
Weaknesses
1.
2.
3.
Opportunities
1.
2.
3.
Threats
1.
2.
3.
Create Your Own SWOT Analysis
Internal
External

31. The Golden Circle
Source: TED Talk – How Great Leaders Inspire Action, by
Mr. Simon Sinek---HIGHLY RECOMMENDED

32. Great leaders think from the inside out.
People don’t just buy WHAT you are selling,
They buy the WHY behind your brand/service.
Example: 250,000 people, black and white alike,
descending upon Washington, D.C. to hear
Rev. Martin Luther King deliver his famous
“I Have a Dream” speech, not just because he was a
great orator, but because they believed in the WHY.
They SHARED the dream of a better America for
all people.

33. Sinek’s Golden Circle is similar to the human brain. The neocortex deals with
facts, but people make decisions based on the limbic (emotional) brain.
Source:www.sciencedaily.com/terms/neocortex.htm

34. BOTTOM LINE:
Make a compelling story for WHY your brand exists and
then seek people/customers who believe in the ideals
behind your product or service.

35. ALWAYS remember to whom you are marketing.

36. Vision statement:
Your dream. What you envision your
brand becoming, the values it holds, etc.
It is what you desire to achieve.
Bring inspiration and innovation to
every athlete* in the world. (*If you
have a body, you are an athlete.) -
Nike
Mission statement:
A formal summary of the aims and values of a company,
organization,
Do everything possible to expand human potential.
Nike
Create a vision and mission statement so employees, customer and investors
understand your brand and its direction.

37. Brand Comparisons

38. Starbucks vs Paul Newman’s Coffee

39. First Impression?

40. “Love your beverage or let us know. We’ll always make it right”.
-Starbucks USP

41. First Impression?

42. Newman’s 2 principles: "Quality will always trump the bottom line." &
"100% of the profits will go to charity.“

43. Who is the ideal customer for each
coffee brand in your opinion?

50. Now, the fun part…..VISUALS

51. Creating great visuals is essential for communicating an outstanding brand message and brand tone to your audience.
Make your visuals consistent with your brand’s theme, style, and message.
A great logo is simple and easy to understand AND it is memorable!
*Logos
*Colors
*Packaging
*Photography
Visual Components of Your Successful Brand

52. LOGO DESIGN

53. Source: The Complete Guide to Branding for Small Businesses, Nour Boustani
Colors

54. Serif - stylish, classical, elegant
San Serif - modern and simple
BOLD
Ornate
Creative
Fonts
Source: The Complete Guide to Branding for Small Businesses, Nour Boustani

55. Shapes
Source: The Complete Guide to Branding for Small Businesses, Nour Boustani

56. Source: The Complete Guide to Branding for Small Businesses, Nour Boustani

57. Source: The Complete Guide to Branding for Small Businesses, Nour Boustani
Thickness

58. Example 1

59. Different feels

60. Your Logo Helps Define Your Brand
Scenario 1
You, your spouse and your 3 young children are driving across country and are ready to rest
so want to find a fun, family friendly hotel to spend the night.
Scenario 2
You are driving from Dallas to NYC on business and want a no frills hotel where you can get a
few hours of sleep before you hit the road again at 5 am.
Scenario 3
You are taking a road trip with some college friends and are looking for a place to stay for the night.
Which would you choose?

61. Example 2

62. Which logo goes best with which picture?

65. So, your brand encompasses everything your customers see,
hear, smell and feel related to your business, including, but
not limited to:

66. No matter what type of business you have, you need a sticky brand, a brand that resonates with your
customers and sticks around for a long, long time.

67. INNOVATIVE TECHNOLOGY
AND MARKETING TREATS FOR
ANY BUDGET
http://TechTreats.Solutions
1- 888-277-7123
contact@techtreat.solutions
THE END
Thank you for your time!