The document outlines David Lifson's presentation on finding product/market fit. It describes an 8 step pathway to achieving product/market fit, including starting with a solvable pain point, listening to potential customers, building with the customer in mind, testing assumptions, iterating, and repeating the process. The key aspects of product/market fit are knowing your customer, finding your competition, getting to market faster and cheaper by focusing on a narrow target, and then expanding to parallel markets.

1. Finding the Elusive
Product/Market Fit
DAVID LIFSON
CEO & FOUNDER, SKRUMBLE
#TECHTO, MARCH 2016

2. My Story

3. Lessons Learned: Hits and Misses

4. Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solve
a. Value proposition hypothesis

5. Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solve
a. Value proposition hypothesis
2. Listen to Potential Customers
a. Some will be happy to help you
b. Block out the noise

6. Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solve
a. Value proposition hypothesis
2. Listen to Potential Customers
a. Some will be happy to help you
b. Block out the noise
3. Build with Customer in Mind

7. Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solve
a. Value proposition hypothesis
2. Listen to Potential Customers
a. Some will be happy to help you
b. Block out the noise
3. Build with Customer in Mind
4. Test Your Assumptions

8. Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solve
a. Value proposition hypothesis
2. Listen to Potential Customers
a. Some will be happy to help you
b. Block out the noise
3. Build with Customer in Mind
4. Test Your Assumptions
5. Listen Some More

9. Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solve
a. Value proposition hypothesis
2. Listen to Potential Customers
a. Some will be happy to help you
b. Block out the noise
3. Build with Customer in Mind
4. Test Your Assumptions
5. Listen Some More
6. Iterate

10. Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solve
a. Value proposition hypothesis
2. Listen to Potential Customers
a. Some will be happy to help you
b. Block out the noise
3. Build with Customer in Mind
4. Test Your Assumptions
5. Listen Some More
6. Iterate
7. Widen Universe

11. Skrumble Company Confidential 2016 ©
Pathway to Product/Market Fit
1. Start with a pain point that you can solve
a. Value proposition hypothesis
2. Listen to Potential Customers
a. Some will be happy to help you
b. Block out the noise
3. Build with Customer in Mind
4. Test Your Assumptions
5. Listen Some More
6. Iterate
7. Widen Universe
8. Rinse and Repeat

12. Skrumble Company Confidential 2016 ©
Why is Product/Market Fit important?
● You know WHO your customer is
● Find your competition
● Get to market faster and cheaper
● You can be a big fish in a small pond quicker
● Then, find parallel markets

13. What it Means for Skrumble Now