Webinar-Libraries Supporting Social Good: Tools and Tips for Outreach to Nonprofits- 2016-12-15

Libraries Supporting Social Good:
Tools & Tips for Outreach to Nonprofits
December 14, 2016

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Presenters
Chat: Susan Hope Bard, TechSoup
Kate Tkacik
Funding Information Network
Foundation Center
(New York, New York)
Crystal Schimpf
TechSoup for Libraries
Jennifer Beggans
Regional Foundation Center
Free Library of Philadelphia
(Pennsylvania)

Today’s Agenda
•  Defining the Social Sector
•  Libraries Supporting the Social Sector
•  Training and Information Resources
•  Regional Foundation Center, Free Library of Philadelphia
•  Outreach to Nonprofits

Tools & Tips for
Outreach to Nonprofits
Kate Tkacik
Foundation Center
New York, NY
kat@foundationcenter.org
@katetkacik
foundationcenter.org/fin

Quick Poll
Are you actively supporting nonprofits at your library? If so, how? (Check
all that apply)
•  Outreach
•  Resources
•  Programming
•  Other (type in chat)
•  Not actively supporting nonprofits

The Social Sector

What (and who) is the social sector?

What (and who) is the social sector?
•  Nonprofit organizations
•  Social businesses
•  Funders:
•  Private foundations
•  Corporate foundations
•  Corporate giving programs
•  Grantmaking public charities
•  Individual donors
*Image source: Lucy Bernolz
Blueprint 2015: Philanthropy and the Social Economy
http://www.grantcraft.org/assets/content/resources/blueprint_2015.pdf

Why should we reach out to the social sector?
$905.9 billion contributed to the US
economy in 2013*
$358.38 billion in private giving*
*(http://www.urban.org/research/publication/nonprofit-sector-brief-2015-public-charities-giving-and-volunteering)
11.4 million jobs, 10.3% of ALL
private sector employment**
**(http://www.bls.gov/opub/ted/2014/ted_20141021.htm)

Why should we reach out to the social sector?
•  Community!
•  Critical referrals
•  Programming
•  Advocates/stakeholders
•  Funding opportunities

How can libraries support the social sector?
Information Resources + Training + Programming

Information Needs
Prospect/fundraising/comparator
research
•  Foundation Directory Online
•  DonorSearch, WealthEngine
•  GuideStar
Start up/legal research
•  Localized start up support:
grantspace.org/tools/nonprofit-startup-
resources-by-state
•  Legal referrals
Subject specific research for proposals
•  IssueLab.org

Training + Network Needs
Training
•  Fundraising planning
•  Proposal writing
•  Budgeting
•  Board development
•  Etc.
Networking
•  Learn local landscape
•  Connect with peers for
referrals + connections
•  Connect with stakeholders
for board members,
funders, major donors

GrantSpace.org

Local Chapters/Consultants

Local FUNDERS
Community foundations
•  cfstandards.org/community-foundation-locator
Regional Associations of Grantmakers
•  givingforum.org/directory
Private, family, corporate grantmakers
•  FDO Quick Start (free!): fdo.foundationcenter.org

Where can my library start?
A network of 450+ libraries, nonprofit resource centers, and
community foundations providing free access to nonprofit
resources and trainings for their local communities.

Information Resources
•  Foundation Directory
Online
•  Foundation Maps
•  Grants to Individuals
Online
•  Core collection of
publications related to
grantseeking and
proposal writing

Training Resources
•  Introduction to Finding Grants
•  Introduction to Proposal Writing
•  Introduction to Corporate Giving
•  Introduction to Fundraising
Planning
•  Introduction to Project Budgets

Network (for you!)

Network (for you!)
•  Professional
development support
•  Network exclusive
learning opportunities,
including an annual
conference
•  Dedicated Network
“intranet”

Ready to give it a try?
Learn more or apply now: FOUNDATIONCENTER.ORG/FIN
OR!
Check out free resources: GRANTSPACE.ORG

Jennifer Beggans
BeggansJ@freelibrary.org
https://libwww.freelibrary.org/rfc/

Background: Regional Foundation Center
•  40+ year history
•  Part of a 54 branch system
•  Over 70 programs per year
•  2 dedicated staff members
•  Located in the Business Resource & Innovation Center at the main library
•  Advisory Council of local funders
•  Operating Foundation for the Free Library of Philadelphia

#1 You Don’t Have To Do It All
1 part Foundation Programs
•  Utilize organization's talent
•  Interactive elements when comfortable
1 part Hired (Or free) Speakers
•  Advisory Council
•  Professional Orgs = Volunteers
1 part Hosting Other Organizations
•  Easy & new audience
•  Host a meetup
Intermediate Grantwriting
Introduction to Foundation Maps

#2 Data
Keep track of contacts, visitors,
speakers and organizations
•  Nonprofits
•  Speakers
Analyze the trends:
•  Age of nonprofits visiting you
•  What are they asking for
•  What audiences are they serving
Actual Statistics 01-2016-06-2016

#2 Data Tools
Forms – Digital or Paper
•  Uniform collection of data
Google – Forms & Analytics
•  Easy digital forms & immediate
analysis
Excel
•  Hard drive versus Cloud
LinkedIn
•  Stay connected to speakers &
area organizations
View of our space

#3 – Research Your Audience
•  Who is in your area?
•  What do they need?
•  Who is not visiting you or coming to your programs?
•  Who is providing programming for other areas of your library?
•  Who is already working in your organization with a side job or past
career?
Major Gift Campaign

#3 – Research Your Audience : Ethical Stalking
What are your local fundraising groups?
•  Can you attend any of their events?
•  Can you send them information?
•  Can you get someone to do a program for
you?
•  Can you participate in a panel?
Who are your competitors?
•  What do they offer versus what you can
offer?
•  What areas are you not competing for
customers?
Meet the Funders Panel,
Caitlin Seifritz

#3 – Research Tools
Foundation Directory Online & GuideStar
•  What nonprofits & foundations are in
your area
LinkedIn
•  Connect with staff at the organizations
Constant Contact & Other Newsletters
•  Join mailing lists or competitors & area
service providers
Community Calendars
•  Go to events even if they are not
explicitly for nonprofits
ConstantContact Newsletter

#4 – Make It Easy
Our online appointment request
form:
•  24/7
•  Background data
•  Startup or Existing
•  Needs vs Skills of customer &
staff
•  Gives us space to say no if
needed
•  Only required for one-on-one
assistance
•  Allows them to request group
orientations

#3 – Make It Easy
Google generated charts

#4 – Make It Easy
Our external visitor form:

#4 – Make It Easy
Our internal visitor / evaluation
form:
•  Immediate statistics
•  Internal usage only
•  Keeps track of repeat visitors
and new visitors
•  Keeps track of program
quality
•  Keeps list of comments or
praise from customers

#3 – Make It Easy
The data from our program evaluations let us make nice images like this.
Piktochart

Takeaways
Area Associations
•  Meet & Great / Host
Local Schools
•  Resource orientations for classes
Competitors
•  Research, Meet, Collaborate & Repeat
Area Service Providers
•  Partners!
Go out at meet organizations and hand out your business card or
material-
•  Create mutual beneficial relationships
•  Everyone loves the library

Kate Tkacik
Foundation Center
New York, NY
kat@foundationcenter.org
@katetkacik
foundationcenter.org/fin
Please type your questions in the chat window. Send twitter questions to @techsoup4libs
Questions?
Jennifer Beggans
BeggansJ@freelibrary.org
https://libwww.freelibrary.org/rfc/

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Webinar-Libraries Supporting Social Good: Tools and Tips for Outreach to Nonprofits- 2016-12-15

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Webinar-Libraries Supporting Social Good: Tools and Tips for Outreach to Nonprofits- 2016-12-15