You dream of a strong, vibrant community and have a sense of how to make it happen. But how can you rally the funds you need to connect your vision to action? Darian Rodriguez Heyman, former Craigslist Foundation E.D. and author of the newly-released handbook Nonprofit Fundraising 101, shares practical, successful, and tactical solutions that can and will help you get dollars in the door.
Webinar: Seven Strategic fundraising tips for your nonprofit-2016-01-20
1. Seven Strategic Fundraising Tips
for Your Nonprofit
With Darian Rodriguez Heyman, author of the newly-released handbook Nonprofit Fundraising 101
January 20, 2016
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Essential Resources, Tools, and Hard-Earned
Wisdom from Fifty Leading Experts
Edited by Darian Rodriguez Heyman
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13. Tip 1: Get Your B o a r d Engaged
• Set t h e Vision
& Expectations
– Board M a t r i x
– Board
Member
Agreement
18. • Warm i t Up:
– Secure an Invitation
– The Pasta Test
• Programs &
Positioning
Tip 2: Never Submit a
C o l d G r a n t
19. – Dol l ar Amount
– Deadline
– Jedi Mind Trick
Tip 2: Never Submit a
C o l d G r a n t
20. The # 1 Reason Why
People D o n ’ t Give…
Hank Rosso
21. The # 1 Reason Why
People D o n ’ t Give…
Is Because They’re N o t Asked.
22. Tip 3: Make Specific,
D i r e c t Asks
• Appreciative Inquiry
• Contextualized Pitch
• Listen f o r Resonance
• A Specific, D i r e c t Ask
• Wait f o r Their Response
23. Tip 4: Map Donations t o Impact
• Think Incrementally
24. “People D o n ’ t Give To You,
They Give Through You”
25. @ D H E Y M A N
Donate I
OR Help Raise Money
DONATE $ 50 OR MORE
Buys 10 usedtextbooks
0 Donors · Donate Now!
DONATE $100 OR MORE
Allows one student to apply to
college
0 Donors • Donate Now!
DONATE $250 OR MORE
Provides students drinking water
for one year
0 Donors • Donate Now!
DONATE $ 500 OR MORE
Sponsors one child through
graduation
0 Donors · Donate Now!
DONATE $1,000 OR MORE
Lets students > 5 miles away take
a bus
0 Donors • Donate Now!
33. • $10K/Month o f Free
Go o g le AdWords
• $2/Click Limit
• Embrace “ L o n g Tail”
Keywords
• Increase Website Tr a ff i c
Tip 7: Apply f o r a Googl e G r a n t
34. We’re A l l in This Together
Da r ian@Da r ianH eyman.co m
(415) 6 3 7 - 5 0 6 2
TechSoup Global doesn’t just help NGOs overcome barriers to effective use of technology. We also help NGOs overcome language, economic, geographic, cultural, knowledge, and access barriers.
We create new ways to access technology, new paths to connect and network, and new means to learn and develop skills — all so that NGOs can operate at their full potential, more effectively deliver their programs and services, and better achieve their missions.
TechSoup Global doesn’t just help NGOs overcome barriers to effective use of technology. We also help NGOs overcome language, economic, geographic, cultural, knowledge, and access barriers.
We create new ways to access technology, new paths to connect and network, and new means to learn and develop skills — all so that NGOs can operate at their full potential, more effectively deliver their programs and services, and better achieve their missions.
Our work and our impact are worldwide.
Additional statistics showcasing TechSoup Global’s impact (data as of September 30, 2014):
14.1 million software and hardware donations to date
2,250 social innovation technologists and civil society activists convened monthly in 41 cities (22 countries) through TechSoup Global’s NetSquared Local groups
66,000 social media followers
79%of NGOs have improved organizational efficiency with TechSoup Global's resource offering*
57% of constituents have gained new skills using technology acquired from TechSoup*
* Source = survey conducted among TechSoup members in 2013