Webinar - Accomplishing More with Social Media - 2015-08-06

Accomplishing More
with Social Media
August 6, 2015

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Presenters
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Assisting with chat: Ale Bezdikian, TechSoup
Becky Wiegand
Webinar Program Manager
TechSoup Global
Pierre Khawand
Founder
People-OnTheGo

Agenda
• Introduction to TechSoup
• Participant Polls
─ What are you using?
• Leveraging Social Media
• The Framework
• Platform Demos and Tips
─ Twitter, Facebook, LinkedIn, Blogs
• Action Plan, Tools, Additional Resources
• Q&A
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About TechSoup Global
We are a global network of 63 partner NGOs that provide the
best technology resources to over a half-million organizations in
121 countries.
8
We connect organizations and people with the resources,
support, and technology they need to change the world. Learn
more from our 2014 Year in Review:
http://yearinreview.techsoupglobal.org/

9
We are working toward a time when every social benefit
organization on the planet has the technology, resources, and
knowledge it needs to operate at its full potential.
121
countries
served
63
partner
NGOs
41
Net2 local
groups
615k
NGOs
reached
Our Reach

Our Impact
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Together, we build a stronger, more resilient civil society.
$4.8B
in technology
products and grants
employed by NGOs
for the greater good
35
languages used
to provide
education and
support
100+
corporate and
foundation partners
connected with the
causes and
communities they
care about
5.9M
annual visits to
our websites
600,000
newsletter
subscribers
empowered with
actionable knowledge
79%
of NGOs have
improved organizational
efficiency with
TechSoup Global's
resource offering*
*Source: = survey conducted among TechSoup members in 2013.

Our Product Donation Programs
Donated technology, education, and community forum resources
for NGOs save costs, magnify impact, and extend reach.
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Participant poll
• Please indicate which of the following platforms you are
familiar with and using regularly: (select any)
─ Twitter
─ LinkedIn
─ Facebook
─ Blogs
─ Other (comment in chat)
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Participant poll
• Please indicate how you view social media:
─ Totally unnecessary
─ Somewhat helpful for engaging my audience
─ Very important for engaging my audience
─ Not sure
─ Other (comment in chat)
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Accomplishing More
With Social Media
People-OnTheGo
www.people-onthego.com
© 2015 People-OnTheGo www.people-onthego.com

Prizes
Word of the day: Relevant
Twitter: #socialtipsnow

What do they have in common?

Social Media has invaded our work
and personal lives!

How can you leverage social media?
 Market research
 Knowledge sharing
 Innovation
 Recruiting
 Marketing
 Fundraising
 Customer service
 And more!

Social Media Platforms
 Twitter
 Facebook
 LinkedIn
 Blogs

August 6, 2015 © 2007 People-OnTheGo | All Rights Reserved 20
The Accomplishing
More With Social
Media Framework

The Framework
Learn
Listen
Experiment
Influence

Twitter Demo: Tips & Techniques
Home page
Tweeting/Retweeting
Replying
Sending messages
Using #hashtags
Searching
Using lists

Social Media Value Exchange
me
my
network
their
Network(2)
their
Network(3)
TechSoup

Twitter: Learn what not to do!
 hungry!!!
 Enjoying the world...
 Car trouble... is it EVER convenient?!
 Gonna be a big delivery day
 is ready for this cold to be over. My virus, NOT the weather..
 What's with my tax guy wanting the tax planner back by Feb
15?!
 Saw someone walking their golden retriever with one hand and
their miniature pony in the other yesterday... bizarre.
 Airhead... I'm an airhead when I'm getting sick. uh....
 Too pooped to pop...

Personal versus Business
All
personal
More
personal
than
business
More
business
than
personal
All
business
80/20

Twitter: Listen to the top 10
 Professionals in your industry
 People in your company
 People in your competition
 Authors you like
 Colleagues/friends you have common interests with

What to listen to
 Topics they are tweeting or re-tweeting
 People they are re-tweeting or replying to
 Value they are adding or not adding
 And monitor your brand/areas of interest

Twitter: Experiment
 Re-tweet tweets that add value
 Reply to tweets (insightful comment or question)
 Research relevant topics

Twitter: Influence
Primary Purpose Secondary Purposes Not My Purpose
Define a purpose

Twitter: Influence (continued)
 Tweet regularly
 Re-tweet & reply
 Search periodically

Facebook Demo: Tips & Techniques
Pages
Groups
Ads

Facebook: Who to listen to?
Consider Twitter Top 10 List, and add:
 10 groups (relevant to your cause)
 10 pages (relevant to your cause)

LinkedIn Demo: Tips & Techniques
Pages
Groups
Search

LinkedIn: More tips
Who to listen to Experiment Influence
 Same as Twitter
 Add past people
 Add relevant groups
 Connect with people you
meet--mobile app
 Participate in group
discussions
 Give
Recommendations
 Ask for
Recommendations
 Share more
frequently

Blogs
 Find 3 to 5 blogs that are relevant to you and to
TriNet and consider subscribing to them
– http://blogsearch.google.com/
– By author or by topic

Your action plan--sample
Week 1 Week 2 Week 3 Week 4
LinkedIn Create or
enhance
your profile
Join three
relevant
groups
Spend 15 minutes
browsing through
your groups and
engage as needed
Share an article in
one of the groups
Twitter Create or
enhance your
account
Follow your
top ten list
Re-tweet some of
the relevant
content
Tweet about your
organization/missi
on once a day
Facebook Create or
enhance your
profile
Join three
relevant
groups
Spend 15 minutes
browsing through
your groups and
engage as needed
Share an article in
one of the groups
Blogs Subscribe to
three relevant
blogs
Share relevant
articles on
LinkedIn,
Twitter, and/or
Facebook
Comment on an
article
Share more
relevant articles

Take advantage of the Accomplishing
More With Less Webinar series donation
at TechSoup!
 Three 90-minute webinar series
 Focused on helping you:
– Manage the information overload
– Get more accomplished
– Feel less stressed
 Next one starts on 9/17/2015
 URL for donation:
– http://www.techsoup.org/people-onthego

Contact Information
 Pierre Khawand
pierre@people-onthego.com
@pierrekhawand
 Join the “Accomplishing more
with less” groups on LinkedIn
and Facebook
 Check out:The Accomplishing
More With Less Workbook and
Time for Leadership book at
Amazon.com

Additional resources
for your social media
pleasure 

Optimizing by using
the right tools

The Tools (when you’re ready!)
 HootSuite (manage your social media accounts)
 RSS Readers (easily stay up-to-date)
 Social Bookmarking (store and share links)
 And more!

Managing
Interruptions with
the Results Curve™

Download free eBook at www.people-onthego.com
The Results Curve™

More About Blogs

Blogs Demo: Tips & Techniques
Reader’s perspective
 Articles in reverse
chronological order
 Navigation via tags
 Commenting
 Subscribing
Author’s perspective
 Writing articles
 Assigning tags
 Posting articles

Types of blogs
Personal Business
Public
Private
Collaboration
Internal
Communication
Hobbies/
Interests
Clubs/
Groups
Friends and
Family
Journaling
Media
Marketing
communication

The anatomy of a blog
 Posts
– Date with most recent on top
– Title & Content
– Categories
– Permanent links
 Comments
 Subscription

The purpose of a blog
Inform
Educate
Engage
Impact
behavior
Create
community

Blogs: Listen, Experiment, Influence
Listen Experiment Influence
 Same as Twitter
 Search for more
 Use RSS Reader
 Post comments
 Share content
 Start your blog
 Contribute to a blog

More About Best
Practices and Policies

Etiquette & Best Practices
Do’s
 Observe
 Converse
 Add value
 Be transparent
 Be purposeful
Don’ts
 Be critical of others
 Post negative messages
 Post trivial stuff
 Post too often
 Oversell

Typical Social Media Policy Highlights
 Be respectful,
transparent, authentic!
 Do not share
confidential
information.
 Don’t speak on behalf
of your organization if
you are not authorized
to do so.
 Be clear and accurate.
 Be reasonable in the
time you spend on
social media.
 No spreading rumors,
trivial information, bad
jokes/etc.

Additional Resources
• Creating a Social Media Policy
• Leveraging Social Media for Nonprofit Events
• TINT social media display platform
• Fundraising with Social Media
• Tumblr for Social Good
• NetSquared Events to Cure Your Social Media Ailments
• Memejacking: Does Your Nonprofit Dare?
• 4 Churches to Follow on Instagram
• Hashtags 101 – A Primer for Nonprofits (John Haydon)
• Social Media for Nonprofits (Ritu Sharma)
• Nonprofit Tech for Good (Heather Mansfield)
• Beth’s Blog (Beth Kanter)
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Q & A
Please type your
questions in the
chat window.
Continue the discussion in
our Digital Engagement
forum.
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Learn and Share!
• Chat in one thing that you learned in today’s webinar that
you will try to implement.
• Will you share this information with your colleagues and
within your network?
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Upcoming Webinars and Events
• 8/6: Accomplishing More with Social Media
• 8/13: Request Donated Tech Through TechSoup
• 8/19: Technology Planning Tips for Small Libraries
Explore our webinar archives for more!
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Connect with Us!
www.techsoupglobal.org
www.techsoup.org
facebook.com/techsoupglobal
twitter.com/techsoup
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Webinar - Accomplishing More with Social Media - 2015-08-06

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Webinar - Accomplishing More with Social Media - 2015-08-06