In the middle of 2015, Facebook surpassed 1.49 billion users, and on average, those users are spending almost an hour per day on the social media site. But are all of those fans of yours actually seeing your posts? Are you engaging your fans in the best possible way? Do you feel like you are doing the same things and that your page is stuck in a rut? This free webinar shares cool and interesting things other organizations are doing on Facebook and how they can be applied to public libraries.

1. 15 Ways to Improve Your Library’s
Facebook Page
Jamie Matczak, Guest Presenter
December 16, 2015

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Presenters
Assisting with chat: Ginny Mies & Susan Bard
Jamie Matczak
Continuing Education & PR Coordinator
Nicolet Federated Library System
Crystal Schimpf
Webinar Producer
Tech Soup for Libraries

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Agenda
• 15 Ways to Improve Your Libraries Facebook Page
• Resources
• Q&A
• Upcoming Webinars

10. 10
15 Ways to Improve
Your Library’s
Facebook Page
Jamie Matczak
Continuing Education & PR Coordinator
Nicolet Federated Library System

11. Why (Still) Have a Page
- Helps Deliver Better Customer Service
- Promotes Your Library
- Personalizes Your Library
- Drives Traffic to Website & Events

12. Facebook Stats

13. A recent JP Morgan analysis of Comscore data
shows that the average U.S. Facebook user
spent more than 27 hours on
Facebook …
but are they seeing your page?

14. Edgerank
16%
1. Affinity
2. Time Decay
3. Weight

15. 15 Ways to Improve
Your Library’s
Facebook Page

16. 1. Basic Maintenance

18. 2. Customer Response

19. Price and hours
What to Wear
Directions

20. 3. Powerful Posting
- How Often
- How Much
- What Time

21. Powerful Posting
- What Time

23. 4-8. Exceptional Engagement

24. 4. Engagement: Humor
- Deoderant/Body Wash
- Over 2.6 Million fans
- Old Spice Guy

25. 4. Engagement - Humor

26. 4. Engagement - Humor
- Change up posts
- Share funny bits of info

27. 5. Engagement: Contests
- Professional Baseball team
- Over 1 million fans
- Player, Fan Features

28. 5. Engagement: Contests
The best part of waking up is
knowing you’re one day closer
to opening day. #SeeUApril6

29. 5. Engagement: Contests
Opening Day is so
close you can almost
taste it. 27 days and
counting.
#SeeUApril6

30. 5. Engagement: Contests
- Travel/Train Service
- Over 470K fans
- Beautiful photos

32. 5. Engagement: Contests
- Countdown to an event (Summer Reading)
- Contest: sandwich making, legos
- Vote on Facebook

33. 6. Engagement: Feature BTS

34. 6. Engagement: Feature BTS

35. 6. Engagement: Feature BTS
- New RFID equipment?
- Old machinery from 1950?
- Milestone staff anniversary?

36. 7. Engagement: Show Leadership
- Frozen Yogurt Shops
- 771K fans
- Offers

37. 7. Engagement: Show Leadership

39. 7. Engagement: Show Leadership
- Who manages your page? Is the director
“present?”
- Library Birthday/Anniversary
Director or Mascot to read messages.

40. 8. Engagement: Customer Focus
- Humans of New York
- Site started in 2010
- Daily Photos of New Yorkers
- Over 16.2 million fans

41. "I got married a few months
ago. I mean, she's my
everything and all. But I'm just
trying to get used to having
someone else's opinion around
all the time. She doesn't like my
beard so she's making me
shave it.
Today. At 6:40 PM."

43. “When I was in second grade, our school
got attacked by a bomb. It was a barrel
full of explosions. We were just opening
our books to start the class and it’s hard
to describe the sound but it was like a
building coming apart. I ran to the other
class to find my brother and he was
crying because of the sound.
Our bus left so we didn’t know what to
do. But my brother is so smart. He ran to
the market and called our grandma.”
(Istanbul, Turkey)

44. 80 %
20 %

45. 8. Engagement: Customer Focus
- Patrons of the _____ Library
- Feature someone every week/month

46. 9. Use Targeting Options
- Target posts to fan interests
- Post End Date option
- Both options found in “Settings” area

47. 9. Use Targeting Options
Target posts to fan interests

48. 9. Use Targeting Options
Post End Date

49. 10. Use Links Correctly

50. 11. Use Video

51. 11. Use Video
Videos: 8.71%
Image posts: 3.73%

53. 12-14. Photos

54. 12. Cover Photos
851 px wide
315 px long

62. 13. Profile Photos
160 x 160 px

64. 14. Post Photos
How many photos are posted
to Facebook daily?
1) 50 million
2) 200 million
3) 350 million

65. 14. Post Photos
How many photos are posted
to Facebook daily?
1) 50 million
2) 200 million
3) 350 million

66. 14. Post Photos
470
X
470

69. 15. (Strongly) Consider Spending $
1. Inexpensive
2. Great Targeting
3. Tracks Data
4. Gives You an Edge
Promoting Your Page:

70. 15. Strongly Consider Spending $
1. Appear higher in News Feeds
2. Easy to do
3. Can Choose Audience & Budget
4. Effective in Reaching Fans
Boost Posts

71. Resources
What Will Facebook Look Like in 2022? http://thenextweb.com/facebook/2012/08/05/what-will-facebook-look-like-in-2022/
Facebook stats: http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
Best Facebook pages: http://www.inc.com/ss/20-best-company-facebook-pages
9 Unusual Pages…: http://www.postplanner.com/9-unusual-facebook-pages-to-like/
Best Facebook Pages: Top 15 Timelines: http://socialmediasun.com/best-facebook-pages/
An Interview with Dan Kim:
http://www.paytronix.com/resources/interviews/dan-kim,-founder-of-red-mango,-on-loyalty-and-his-customer-centric-marketing-strategy.aspx
6 Ways to Improve Your Facebook Page Results: http://www.socialmediaexaminer.com/improve-your-facebook-page-results/
Keep Facebook Videos Short and Sweet for Best Engagement: http://www.reelseo.com/facebook-videos-engagement/
5 Reasons Why Your Business Must You Facebook Advertising:
http://www.koozai.com/blog/social-media/facebook-social-media/benefits-of-facebook-advertising/
What is Facebook Edgerank and Why Does it Matter? http://mashable.com/2013/05/07/facebook-edgerank-infographic/#NeXp.ut6Cuq_

72. Take Aways
470
X
470
1. Basic Maintenance
2. Customer Response
3. Powerful Posting
4. Engagement: Humor
5. Engagement: Contests
6. Engagement: Feature BTS
7. Engagement: Show Leadership
8. Engagement: Customer Focus
9. Use Targeting Options
10. Use Links Correctly
11. Use Video
12. Cover Photos
13. Profile Photos
14. Post Photos
15. (Strongly) Consider Buying Ads

73. Take Aways
470
X
470
1. Basic Maintenance
2. Customer Response
3. Powerful Posting
4. Engagement: Humor
5. Engagement: Contests
6. Engagement: Feature BTS
7. Engagement: Show Leadership
8. Engagement: Customer Focus
9. Use Targeting Options
10. Use Links Correctly
11. Use Video
12. Cover Photos
13. Profile Photos
14. Post Photos
15. (Strongly) Consider Buying Ads

74. Comments? Your Ideas?
Jamie Matczak
Nicolet Federated Library System
jmatczak@mail.nfls.lib.wi.us
Facebook, Twitter (travelingjamie)

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